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研究生:黃姮儀
研究生(外文):Huang, Hen-Yi
論文名稱:智慧型手機網路成癮之實證研究-從社會心理角度出發的模式
論文名稱(外文):An Exploratory Investigation Of The Antecedents Of Internet Addiction In Using Smartphone
指導教授:廖則竣廖則竣引用關係陶蓓麗陶蓓麗引用關係
指導教授(外文):Liao,ChechenTo,Pui-Lai
口試委員:楊銘賢施東河阮金聲張怡秋
口試委員(外文):Yang,Ming-HsienShih,Dong-HerRoan,Jin-ShengChang,I-Chiu
口試日期:2012-07-20
學位類別:博士
校院名稱:國立中正大學
系所名稱:資訊管理學系暨研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:128
中文關鍵詞:智慧型手機網路成癮社會影響調適不良認知智慧型手機網路依賴
外文關鍵詞:smartphoneInternet addictionSocial InfluenceMaladaptive CognitionSmartphone Internet Afficacy
相關次數:
  • 被引用被引用:6
  • 點閱點閱:2025
  • 評分評分:
  • 下載下載:95
  • 收藏至我的研究室書目清單書目收藏:6
本研究從社會影響的觀點進行探討,對個人行為有影響的因素包括:自我效能(self-efficacy)、描述性規範(descriptive norm)與社會支持(social support)。而與行為動機有關的因素包括;認知有趣(perceived playfulness)、沉浸經驗(flow experience)。此外結合了行銷領域媒體依賴(media affinity)的概念,並融合心理治療層面的調適不良認知(Maladaptive Cognition),提出一整合性的研究模式以期對智慧型手機網路成癮的成因有較全面的瞭解。
本研究採用網路問卷調查法,研究對象為具有智慧型手機上網經驗使用者,總共回收有效樣本434份。資料分析方法以結構方程模式(Structural Equation Modeling, SEM)中的部份最小平方法(Partial Least Square, PLS)來進行回收樣本的分析與研究模式的驗證。研究結果成功的證實了,手機使用者利用智慧型手機連上網路取得網際網路各項服務,同樣會產生智慧型手機網路成癮的現象。而沉浸經驗、憂鬱傾向、網路社會支持、智慧型手機網路依賴與調適不良認知均顯著且正向的影響智慧型手機網路成癮。在智慧型手機網路情境中,描述性規範顯著且正向的影響認知有趣因素,而認知有趣亦顯著且正向的影響沉浸經驗;憂鬱傾向同時受到現實社會支持負向的與網路社會支持正向的影響。

This study probes into the subject from the angle of social influence. Factors that may affect personal behavior include self-efficacy, descriptive norm and social support. Factors that are associated with behavioral motive include perceived playfulness and flow experience. The study also incorporated the concept of media affinity from marketing and the concept of maladaptive cognition from the area of psychological therapy to propose an integrated research model to get a more comprehensive understanding of the causes for smartphone Internet addiction.

This study adopted the research methodology of online survey targeting at users with smartphone Internet experience. A total of 434 effective samples were recovered. In terms of data analysis, Partial Least Square (PLS) in Structural Equation Modeling (SEM) is used for sample analysis and research model testing. The research result successfully proved that smartphone users who access to Internet service via smartphone could also develop smartphone Internet addiction. Factors including flow experience, depression, virtual social support, smartphone Internet affinity and maladaptive cognition all have significant and positive influence on smartphone Internet addiction. In the scenario of smartphone Internet use, descriptive norm has a positive and significant influence on perceived playfulness, while perceived playfulnss also has a significant and positive influence on flow experience. Depression, on the other hand, is negatively influenced by actual social support and positive influenced by virtual social support.

致  謝 ___________________________________________________________i
中文摘要 ___________________________________________________________ii
Abstract __________________________________________________________iv
TABLE OF CONTENTS _________________________________________________vi
LIST OF FIGURES ___________________________________________________viii
LIST OF TABLES ____________________________________________________ix
CHAPTER 1: INTRODUCTION ___________________________________________1
1.1 Background and Motivation _____________________________________1
1.2 Research Purposes and Questions _______________________________5
1.3 Significance of the Study _____________________________________5
1.4 Organization of the Study _____________________________________7
CHAPTER 2: LITERATURE REVIEW ______________________________________8
2.1 Social Influence ______________________________________________8
2.1.1 Descriptive Norms ___________________________________________9
2.1.2 Self-Efficacy _______________________________________________10
2.1.3 Social support ______________________________________________12
2.1.3.1 Implications of Social Support ____________________________12
2.1.3.2 The Measurement of Social Support _________________________16
2.2 Flow Experience _______________________________________________17
2.3 Maladaptive Cognition _________________________________________20
2.4 Internet Addiction ____________________________________________22
2.4.1 Definition of Internet Addiction ____________________________22
2.4.2 Measurement of Internet Addiction ___________________________24
2.4.3. Relevant Studies of Internet Addiction _____________________27
2.5 Medium Affinity _______________________________________________29
CHAPTER 3: RESEARCH MODEL AND HYPOTHESES __________________________30
3.1 Research Model ________________________________________________30
3.2 Hypotheses ____________________________________________________30
CHAPTER 4: Research Methodology ___________________________________44
4.1 Instrument Development ________________________________________44
4.2 Questionnaire Design __________________________________________55
4.3 Target Audience and Data Collection ___________________________57
CHAPTER 5: Empirical Study Data Analysis __________________________59
5.1 Data Analysis Methodology and Tools ___________________________59
5.2 Sample Profile Analysis _______________________________________61
5.3 Reliability and Validity of the Measurement Model _____________66
5.3.1 Reliability Analysis ________________________________________67
5.3.2 Convergent Validity _________________________________________68
5.3.3 Discriminat Validity ________________________________________77
5.4 Structural Model Hypothesis Testing ___________________________82
CHAPTER 6: Conclusion and Recommendation __________________________86
6.1 Research Results and Discussion _______________________________86
6.2 Research Contribution _________________________________________90
6.2.1 Contribution to the Academia ________________________________90
6.2.2 Contribution to the Industry ________________________________91
6.3 Limitation of the Study and Future Research Recommendations ___92
Reference _________________________________________________________94
Appendix 1 Chen Internet Addiction Scale Agreement ________________108
Appendix 2 Questionnaire __________________________________________109

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184.資策會FIND,國內約300萬人使用智慧型手機, http://www.ithome.com.tw/itadm/article.php?c=68869, 2011.7.26

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