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研究生:郭溥淵
研究生(外文):Kuo, Pu-Yuan
論文名稱:結合涉入理論與社會認知理論觀點探討線上社群成員之知識分享意圖
論文名稱(外文):Understanding Online Community User’s Knowledge Sharing Intention: Perspectives from Involvement Theory And Social Cognitive Theory
指導教授:廖則竣廖則竣引用關係陶蓓麗陶蓓麗引用關係
指導教授(外文):Liao, ChechenTo, Pui-Lai
口試委員:楊銘賢施東河阮金聲張怡秋廖則竣陶蓓麗
口試委員(外文):Yang, Ming-HsienShih, Dong-HerRoan, Jin-ShengChang, I-ChiuLiao, ChechenTo, Pui-Lai
口試日期:2012-07-20
學位類別:博士
校院名稱:國立中正大學
系所名稱:資訊管理學系暨研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:85
中文關鍵詞:涉入承諾知識分享線上社群
外文關鍵詞:involvementcommitmentknowledge sharingonline community
相關次數:
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  • 下載下載:63
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Over the past few decades, the emerging of Internet and World Wide Web (WWW) technology has led to an evolution of online communities. Online communities are regarded as some glue that sticks people with similar and focused interests so that they can discuss and solve each other’s problems. For an online community to evolve and prosper, the biggest challenge is how to make members willing to join and share knowledge frequently. There is so much happening on the Internet that people do not return to a silent community because no one wants to be part of a conversation where no one says anything
However, it is not obvious why individuals participate in online community and share knowledge with strangers for no apparent benefit. What are the critical factors influencing such behavior? To attempt to understand this paradox, we combined the social cognitive theory and involvement theory to investigate the factors influencing knowledge sharing behavior in online community.
The research constructs were developed based on existing measures when possible or on similar scales. All scale items were rephrased to relate specifically to the context of online community. An empirical study was undertaken and the data of 416 responses from information contributors in communities was collected. The model and hypotheses were tested in structural equation modeling technique. Research findings are described as follows: (1) in personal factor, knowledge sharing self-efficacy, personal outcome expectation, community-related outcome expectation, and perceived relative advantage were positive significantly influence involvement. (2) in object factor, identification, openness, generalized trust, and shared language were positive influence involvement. (3) involvement was a strong predictor of commitment and intention of continuous knowledge sharing. (4) commitment was positive significantly influence intention of continuous knowledge sharing.

Table of Contents
Abstract.....................................................i
Table of Contents............................................iii
List of Figures..............................................v
List of Tables...............................................vi
Chapter 1 Introduction.................................1
1.1 Research background and motivation...................1
1.2 Research Purposes and Questions......................4
1.3 Significance of the Study............................5
1.4 Research Process.....................................6
Chapter 2 Literature Review............................7
2.1 Online community.....................................7
2.2 Social Cognitive Theory..............................10
2.3 Knowledge sharing and its antecedents................12
2.4 Involvement..........................................18
2.5 Commitment...........................................20
Chapter 3 Research Model and Hypotheses................22
3.1 Research Model.......................................22
3.2 Variables and operational definitions................23
3.3 Hypotheses...........................................25
Chapter 4 Research Methodology.........................33
4.1 Instrument Development...............................33
4.2 Sample and Procedures................................35
Chapter 5 Data Analysis and Results....................40
5.1 Measurement Model....................................40
5.2 Structural Model.....................................48
Chapter 6 Discussion and Conclusion....................52
6.1 Discussion...........................................52
6.2 Implications for Theory..............................53
6.3 Implications for Practice............................55
6.4 Limitations..........................................56
6.5 Suggestions for Future Research......................57
6.6 Conclusion...........................................57
References...................................................59
Appendix A. Questionnaire....................................68
Appendix B. Measurement items................................74

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