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研究生:陳許珮真
研究生(外文):Chen, Syu, Pei Jhen
論文名稱:企業策略導向、資訊系統策略導向與組織關鍵活動對組織績效之影響:策略連結之觀點
論文名稱(外文):The impact of Alignment between Strategic Orientation of Business Enterprises, Information Strategic Orientation of Business Enterprises and Organizational Critical Activities on Organizational Performance
指導教授:洪為璽洪為璽引用關係
指導教授(外文):Hung, Wei Hsi
口試委員:吳徐哲侯君溥
口試委員(外文):Wu, Hsu CheHo, Chin Fu
口試日期:2012-07-26
學位類別:碩士
校院名稱:國立中正大學
系所名稱:資訊管理學系暨研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:138
中文關鍵詞:組織關鍵活動企業策略導向資訊系統策略導向連結組織績效
外文關鍵詞:Organizational Critical ActivitiesStrategic Orientation of Business EnterprisesInformation Strategic Orientation of Business EnterprisesAlignmentOrganizational Performance
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隨著資訊科技的進步,企業逐漸朝向全球化與虛擬化發展,而市場環境越來越複雜的情況下,組織必須有效制定策略規劃以鞏固市場環境中的地位。對組織而言,企業在運作時會投入大量的資源以實施如:生產、製造、行銷、研究發展等活動的進行,更會藉由這些活動來達到預期的績效,也是企業所需達到短、中、長期成功不可或缺的活動,又稱為「組織關鍵活動(Organization Critical Activities, OCAs)」。在策略管理研究中,資訊系統與企業策略連結概念的效益被許多學者研究,許多學者認為對組織而言,策略連結(Strategic Alignment)一直是達到企業成功不可或缺的方法之一。連結的概念主要以探討策略管理為主,其中包含調節連結模型(Fit as Moderation)、中介連結(Fit as Mediation)、匹配連結(Fit as Matching)、共變異連結(Fit as Covariation)、型態偏差連結(Fit as Profile Deviation)、型態連結(Fit as Gestalts),而不同的連結類型皆有不同的理論概念,其適用的條件會依據變數的不同而有所限制。
有鑑於此,本研究藉由實證性研究蒐集139份我國高科技產業問卷資料,探討「組織關鍵活動(OCA)」、「企業策略導向(STROBE)」及「資訊系統策略導向(STROIS)」三者之間的連結(Alignment)關係,並進一步探討兩兩構面之間的連結對績效之影響。提供組織如何有效管理組織關鍵活動與資訊系統及策略之間的進行,以幫助企業如何持續地達到良好的績效讓組織更加成功提升產業競爭性。

As the use of information technology becomes more advanced and mature, the enterprise gradually actualizes globalization and virtualization. However, the market environment has become increasingly complicated, and the enterprise must effectively develop strategic plan in order to consolidate its position in the market environment. There are many activities conducted in organizations such as: manufacturing, marketing, and research development activities. By conducting certain kind of activities, organizations can achieve their predefined success and the desired organizational performance. These activities are also known as the "Organizational Critical Activities, OCAs". On the other hand, in strategic management area, how the alignment between information technology and business strategic in the sense of affecting business performance has continually been investigated. Many researchers also consider that strategic alignment is the key to business success.
This study is an empirical research based on the questionnaire data of 139 high-tech industries in Taiwan in order to explore the among Organizational Critical Activities (OCA), the Strategic Orientation of Business Enterprises (STROBE) and Information Strategic Orientation of Business Enterprises (STROIS)and how the alignment affects on performance. It is expected that the results can tell the organization how to effectively manage their organizational critical activities and strategic orientation. Finally, the results of this study can also assist enterprises in how to continue maintain their performance and to match their strategic orientation with organizational critical activities in the future.

【目錄】
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 預期貢獻 6
第四節 研究流程 7
第二章 文獻探討 9
第一節 企業策略導向 9
第二節 資訊系統策略導向 18
第三節 組織關鍵活動 23
第四節 組織績效 32
第五節 策略連結理論基礎 36
第六節 連結概念類型 40
第三章 研究方法與設計 48
第一節 研究架構 48
第二節 研究假說 55
第三節 研究變數之操作型定義與衡量 58
第四節 研究設計與研究對象 63
第四章 資料分析與討論 65
第一節 樣本資料特徵與分析 65
第二節 信度與效度分析 68
第三節 企業策略導向、資訊系統策略導向與組織關鍵活動之連結對組織績效的影響 81
第五章 分析結果與討論 98
第一節 結果與討論 98
第二節 假說驗證說明 102
第六章 結論與建議 108
第一節 研究結論 108
第二節 研究貢獻 109
第三節 研究限制 111
第四節 未來研究方向 113
參考文獻 115
附錄-本研究問卷 124

【圖目錄】
圖1-1 2003-2010高階主管對IT管理議題之重視程度排名 3
圖1-2 研究流程圖 8
圖2-1 組織的活動階層 23
圖2-2 組織關鍵活動之概念化模型 30
圖2-3 MIT架構 38
圖2-4 策略連結模型 39
圖2-5 調節配適模型 41
圖2-6 中介連結 42
圖2-7 匹配配適 43
圖2-8 共變連結 44
圖2-9 型態偏差連結 45
圖2-10 型態連結 45
圖3-1 多種關鍵成功因素的連結對組織成功的影響概念圖 49
圖3-2 共變異連結之三種不同連結對組織績效的影響 50
圖3-3 共變異連結之三個構面連結對組織績效的影響 51
圖4-1 共變異連結之三個構面連結對績效的分析結果 82
圖4-2 企業策略導向與資訊系統策略導向之共變異的分析結果 83
圖4-3 企業策略導向與組織關鍵活動之共變異的分析結果 84
圖4-4資訊系統策略導向與組織關鍵活動之共變異的分析結果 85
圖4-5 直接影響模型 86
圖4-6 中介連結之路徑分析結果 97

【表目錄】
表2-1 企業策略類型 11
表2-2 IS策略類型 20
表2-3 IS策略構面 21
表2-4 組織關鍵活動、活動、流程及任務間之比較 24
表2-5 組織關鍵活動與其它七個相關名詞區分比較 28
表2-6 組織關鍵活動與其它七個相關名詞區分比較(續) 29
表2-6 六種連結方法為主要衡量方式之相關文獻 46
表2-7 六項連結分類比較 47
表3-1 組織關鍵活動-策略連結組合型態範例 52
表3-2 本研究之型態偏差連結範例 53
表3-3 本研究之研究假說整理 57
表3-4 高科技產業中的組織關鍵活動之操作型定義整理 58
表3-5 高科技產業中的組織關鍵活動之操作型定義整理(續) 59
表3-6 企業策略導向之操作型定義整理 60
表3-7 資訊系統策略導向之操作型定義整理 61
表3-8 組織績效之衡量變數 62
表4-1 填答者性別與學歷之分布情形 66
表4-2 個別資料項目之敘述統計分布情形 67
表4-3 組織關鍵活動之信度分析 68
表4-4 企業策略導向與資訊系統導向之原始信度分析 69
表4-5 組織關鍵活動之信度分析 69
表4-6 KMO值表 70
表4-7 組織關鍵活動之KMO與BARTLETT檢定 71
表4-8 轉軸後的成份矩陣(組織關鍵活動) 71
表4-9 企業策略導向之KMO與BARTLETT檢定 72
表4-10 轉軸後的成份矩陣(企業策略導向) 73
表4-11 資訊系統策略導向之KMO與BARTLETT檢定 74
表4-12 轉軸後的成份矩陣(資訊系統策略導向) 74
表4-13 組織績效之KMO與BARTLETT檢定 75
表4-14 轉軸後的成份矩陣(組織績效) 76
表4-15 企業策略導向及資訊系統策略導向之修正後信度分析 77
表4-16 各個變數之平均數、標準差、平均變異抽取量與組合信度 77
表4-17 平均AVE變異抽取量平方值之比較 80
表4-18 我國高科技產業集群分析之結果 87
表4-19 型態連結(GESTALTS)之分級標準表 88
表4-20 本研究之四個集群之型態連結(GESTALTS)組合結果 88
表4-21 三種不同構面對組織績效之相關係數表 89
表4-22 企業策略導向與資訊系統策略導向對組織績效之相關係數表 90
表4-23 企業策略導向與組織關鍵活動對組織績效之相關係數表 90
表4-24 資訊系統策略導向與組織關鍵活動對組織績效之相關係數表 90
表4-25 組織關鍵活動與企業策略導向個變數對組織績效之調節連結分析結果 91
表4-26 組織關鍵活動與資訊系統策略導向各變數之調節連結分析結果 92
表4-27企業策略導向與資訊系統策略導向之調節連結分析結果 93
表4-28 高績效組中各個構面間之相關係數 94
表4-29 低績效組中各個構面間之相關係數 94
表4-30 Z檢定表 95
表4-31 中介連結直接影響與間接影響之路徑相關係數與T檢定 96
表4-32不同連結模型對於研究假說的驗證結果 102

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