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研究生:何中文
研究生(外文):Ho,Chung-Wen
論文名稱:以資訊系統成功觀點探討影響App持續使用之因素
論文名稱(外文):Investigating the Factors Affecting App Continuance Usage: An Information Systems Success Perspective
指導教授:夏自立夏自立引用關係
指導教授(外文):Hsia,Tzyh-Lin
口試委員:林哲宏汪素卿
口試委員(外文):Lin,Jhe-HongWang,Su-Cing
口試日期:2012-06-29
學位類別:碩士
校院名稱:正修科技大學
系所名稱:資訊管理研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:91
中文關鍵詞:App社群影響資訊系統成功模式App持續使用
外文關鍵詞:AppsCommunity influenceInformation systems success modelApp continuance usage
相關次數:
  • 被引用被引用:20
  • 點閱點閱:1268
  • 評分評分:
  • 下載下載:239
  • 收藏至我的研究室書目清單書目收藏:6
智慧型手機、平板電腦等行動裝置的盛行,改變了使用者原本的消費及生活習慣, Gartner統計指出2012年第一季智慧型手機銷售量已達1億4439萬支,占整體手機銷售量的34.45%,年成長率達44.7%;不僅如此,資策會MIC也估計至2013年,全球應用軟體商店市場規模,將突破200億美元。由此可見,App「微服務經濟」時代的來臨,故本研究植基於資訊系統成功模式針對行動裝置使用者,探討社群影響、內容品質、服務品質等三個外部變數,對使用者下載及持續使用App應用程式意願之影響。研究方法採用問卷調查法,透過網路問卷及紙本問卷發放,共取得168份有效問卷,藉由部分最小平方法PLS 進行驗證,結果顯示(1)在系統成功模式中,外部變數之「社群影響」、「內容品質」對於「知覺有用性」有正向影響。(2)「內容品質」、「服務品質」及「知覺有用性」對「滿意度」有正向影響。(3)「知覺有用性」及「滿意度」對「App持續使用」有正向影響。最後,依據研究結果,提出管理意涵及未來研究的方向。
Modern life has a strong tie with information technology, especially with mobile devices such as smart phones, iPad, and android Pad. Meanwhile, the popularity of mobile devices brings great business opportunities, thus also getting many researchers or companies involved to develop App in the area. Therefore, how marketing the App is the urgent issues. In this study, the impact factors of consumers App continuance usage was investigated, looking at how consumers with different usage prefer to continue use in such an App platform. Thus, the questionnaire was based on information systems success model to formulate external variables in accordance with related literature review, and filled out 168 questionnaires online and paper-based. The result showed that: (a) Social Influence and Content Quality have a positive effect on Perceived Usefulness. (b) Content Quality, Service Quality, and Perceived Usefulness have a positive effect on User Satisfaction. (c) Perceived Usefulness and User Satisfaction have a positive effect on App Continuance. Finally, according to the results, we proposed managerial implications and directions for future research.
中文摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 3
第三節 研究範圍 4
第四節 研究流程 5
第二章 文獻探討 7
第一節 App應用程式之介紹 7
第二節 資訊系統成功模式 10
第三節 資訊系統持續使用 17
第四節 科技接受模式 21
第三章 研究方法 23
第一節 研究假說 23
第二節 研究模式 26
第三節 研究構面 28
第四節 問卷調查 29
第四章 研究結果 33
第一節 受試者樣本描述 33
第二節 敘述性統計分析 35
第三節 探討不同背景變項對各研究構面之差異情形 38
第四節 信度與效度分析 65
第五章 結論與建議 73
第一節 研究意涵與建議 73
第二節 研究貢獻 76
第三節 研究限制與未來研究方向 77
參考文獻 79
附錄一 CVR調查研究問卷 86
附錄二 正式問卷 90

中文文獻
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3.沈美珠(2007),影響e-learning 持續使用意願因素之研究,國立高雄第一科技大學 資訊管理系之碩士論文,14~20頁。
4.林燕伶(2007),群體凝聚力對虛擬社群持續使用影響之研究,國立中正大學資訊管理研究所之碩士論文,16~20頁。
5.侯玉波、游恆山(2003),社會心理學,五南,台北。
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7.黃文楷(2007),探討Blog使用者持續採用行為之研究-以期望確認理論為基礎,國立高雄第一科技大學 資訊管理系之碩士論文。
8.資策會(2010),「前瞻產業未來十大高科技旋風。」,參考日期:2011/4/20,
http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=240andtype1=2。
9.資策會(2011)。台灣網友最想買智慧型手機/平板電腦。參考日期:2011/4/26,http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=265andtype1=2
10.電子商務時報(2011)。APP未來趨勢 創新賺錢術大剖析。參考日期:2011/10/3, http://www.ectimes.org.tw/Shownews.aspx?id=111002160527
11.電子商務時報(2011)。App讓生活更便利 休閑娛樂一把罩。參考日期:2011/11/28,http://www.ectimes.org.tw/Shownews.aspx?id=111127225324
12.劉傑禮(2000)。影響債券電腦成交系統使用者滿意度因素之研究,未出版之碩士論文,國立中央大學資訊管理研究所
13.數位時代(2011)。尼爾森:美國智慧型手機市場Android手機仍領先,但成長趨緩。參考日期:2011/5/31,http://www.bnext.com.tw/focus/view/cid/103/id/18666

英文文獻
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