臺灣博碩士論文加值系統

競爭智慧是在符合道德及法律規範下，運用資訊科技協助，主動蒐集企業包含競爭對手、產業環境及市場競爭力等外部資訊，協助企業決策者能夠瞭解企業所處產業環境及市場變化，以便能做出快速、正確的決策，維持並強化企業競爭力。競爭智慧系統是由組織部門、職能及外部公開資訊等三項領域協同合作，使得競爭智慧得以傳遞至對應之組織部門職能，以協助企業決策者進行決策。本研究以正規概念分析進行組織部門、職能及外部公開資訊等三項領域之知識概念分析，建立組織部門、職能及外部公開資訊知識本體，透過知識本體明確表達領域知識以及概念間關係，建立組織部門、職能及外部公開資訊知識庫，並使用SWRL語意規則定義出職能與外部公開資訊之間的關係，建置具有推論之能力競爭智慧系統，期能將新聞即時且準確的，傳遞至各組織部門與職能，透過風險矩陣協同整合各相關決策部門的回饋及權重，延伸競爭智慧系統至決策的參與階段，提升競爭智慧系統於決策的支援程度。

Competitive intelligence is the spontaneous collection of external information about enterprises including competitors, industry environment and competitiveness in the market through the assistance from information technology under the ethical standard and legal regulations in order to help the enterprise decision-maker understand its industry environment and changes in the market, so that it can make quick and correct decisions to maintain and strengthen enterprise competitiveness. Competitive intelligence system requires the cooperation among the three fields of departments in the organization, competence and external public information to deliver competitive intelligence to the corresponding department competence and further support the decision making for the upper management in the enterprise. Formal concept analysis was applied to analyze knowledge concepts in the three fields of departments in the organization, competence and external public information and establish the ontology for the three fields. Through ontology, the relationship between field knowledge and concepts was clearly expressed and the knowledge base for the three fields was built. With SWRL Semantic Rule, the relationship between competence and external public information was defined and a capability competitive intelligence system with the ability of inference was established to correctly deliver news to each organizational department and competence in time. Through risk matrix, the feedback and weight of each related decision-making department was coordinated. The competitive intelligence system was extended to the stage of decision making and the support provided by this system to decision-making was enhanced.

目錄
摘要 I
Abstract II
誌謝辭 III
目錄 IV
圖目錄 VI
表目錄 VIII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題 3
1.3 研究目的 4
1.4 研究範圍 5
第二章 文獻探討 6
2.1 競爭智慧系統發展現況 6
2.2 參與決策模型 14
2.3 知識概念與分析方法 16
2.4 知識本體與相關技術 21
2.5 非結構化文件處理技術 23
第三章 研究設計 27
3.1 研究架構 27
3.2 正規概念分析組織部門、職能及新聞類型 28
3.3 組織部門、職能及新聞類型知識本體建構 30
3.4 競爭智慧應用 34
第四章 系統實作 40
4.1 領域知識正規概念分析 41
4.2 建置領域知識本體模型 43
4.3 建置語意規則於競爭智慧傳遞應用 48
4.4 建置風險矩陣於決策協同 56
4.5 雛形系統建置 57
4.6 系統展示與系統評估 59
第五章 研究結論與建議 66
5.1 研究結論 66
5.2 未來研究建議與方向 68
參考文獻 69
中文文獻 69
英文文獻 69
網站文獻 74

圖目錄
圖2-1：智慧週期的四個階段 7
圖2-2：資料管道使用比例 8
圖2-3：CI Spider系統架構 10
圖2-4：FOCI 系統架構 11
圖2-5：C-CIS 系統架構 12
圖2-6：OMSCIN系統架構 13
圖2-7：FCA建構流程 19
圖2-8：交通工具概念的格線圖 20
圖2-9：非結構化文件處理流程 23
圖2-10：中文新聞文件探勘架構 25
圖3-1：研究設計架構 28
圖3-2：正規概念分析流程圖 29
圖3-3：知識本體建置程序 31
圖3-4：外部公開資訊概念本文 33
圖3-5：外部公開資訊概念格線圖 33
圖3-6：知識模型表達 34
圖3-7：競爭智慧應用階段設計 35
圖3-8：推論歸類競爭對手行銷類新聞流程 36
圖3-9：推論分派行銷類新聞至部門流程 37
圖4-1：某科技公司組織圖 41
圖4-2：組織與職能之間關係 42
圖4-3：模擬專家問答圖 42
圖4-4：部門組織與職能的概念格線圖 43
圖4-5：以心智圖呈現技X公司產品及競爭對手 44
圖4-6：組織部門、職能及新聞知識模型 46
圖4-7：Protégé知識本體編輯軟體 48
圖4-8：推論競爭者(Rule-1) 49
圖4-9：歸類公司新聞(Rule-2) 49
圖4-10：歸類產品新聞(Rule-3) 50
圖4-11：歸類人資類職能新聞(Rule-4) 51
圖4-12：推論分派競爭對手人資類新聞至組織部門(Rule-13) 53
圖4-13：Protégé SWRL編輯插件 55
圖4-14：JESS推論的結果 56
圖4-15：JESS推論的結果回寫至OWL 56
圖4-16：競爭智慧系統架構圖 58
圖4-17：伺服器端功能 60
圖4-18：使用者介面功能 61
圖4-19：以公司查詢的介面 61
圖4-20：以風險矩陣查詢的介面 62
圖4-21：檢視相關決策部門回饋及權重的介面 63
圖4-22：知識庫實例知識維護介面 64
圖4-23：SWRL規則維護介面 64
圖5-1：改良後競爭智慧週期 67


表目錄
表2-1：四種競爭智慧系統概述 14
表2-2：交通工具領域概念表格 19
表3-1：部門與其職能屬性的正規概念本文 30
表3-2：風險矩陣 38
表4-1：系統建置所使用的方法、技術與工具列表 40
表4-2：知識模型概念及屬性分類 46
表4-3：公司各組織部門其職能重要程度及關聯程度表(部分結果) 57
表4-4：召回率與精確率評估結果 65

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