全球經濟環境的快速變遷及全球市場高度競爭，使得台灣製造業的經營必須快速的推出品質卓越的新產品，以因應顧客需求的變化及競爭者的威脅。然對資源不豐富的企業而言，跨組織合作是企業回應全球經濟環境快速變遷的主要策略。本研究目的在探討跨組織合作關係中，供應商、顧客、第三方研究機構涉入某衛星天線公司對產品發展績效的影響。並提供給某衛星天線公司能有效整合內外部資源，以降低產品開發風險、提昇產品獲利與企業競爭力。本研究採用問卷專家訪談，研究結果如下：
1.供應商、顧客及第三方研究機構涉入程度愈高，設計績效愈高。
2.供應商、顧客及第三方研究機構涉入程度愈高，市場績效愈高。
3.供應商、顧客及第三方研究機構涉入程度愈高，財務績效愈高。

關鍵字：外部組織涉入、新產品發展、新產品開發績效

Owing to the rapid transition of global economic environment and the high competition of global market, it is essential to launch new products of excellent quality promptly as a business principal for Taiwanese manufacturing industries in response to the conversions of customer demand and threats from competitors. The primary strategy is cross-organizational cooperation to keep pace with the rapid transition in global economic environment for an enterprise without abundant resources. The purpose of this research is to explore that the impact on product development for a certain satellite antenna company in terms of the relation of cross-organizational cooperation upon the involvement of supplier, customer and the third party of research institution. Further, it contributes to integrate internal and external resources effectively for a certain satellite antenna company in order to lower the risk of product development as well as promote product profitability and enterprise competitiveness. The research adopts the methodology of expert interview by means of questionnaires. The results of this research concluded as follows：
1. The higher involvement degrees of supplier, customer, and the third party of research institution, the higher design performance reached.
2. The higher involvement degrees of supplier, customer, and the third party of research institution, the higher market performance reached.
3. The higher involvement degrees of supplier, customer, and the third party of research institution, the higher financial performance reached.
Keywords：External organization involvement, New product development, Performance of new product development

摘要 I
ABSTRACT II
誌謝 III
目錄 IV
表目錄 V
圖目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究範圍與限制 6
第四節 研究流程 7
第二章 文獻探討 8
第一節 跨組織合作 8
第二節 供應商涉入 11
第三節 顧客涉入 23
第四節 第三方研究機構涉入 28
第五節 產品發展績效 31
第三章 衛星天線產業與個案公司說明 39
第一節 我國衛星天線產業發展說明 39
第二節 衛星天線概要說明 43
第三節 個案公司介紹說明 47
第四節 個案公司產品研究發展階段表 50
第五節 個案公司產品開發實績表 54
第四章 研究方法 55
第一節 研究架構 55
第二節 研究假設 57
第三節 訪談題目 60
第四節 研究對象 65
第五節 資料蒐集方法 83
第五章 結論與建議 84
第一節 結論 84
第二節 建議 85
參考文獻 87
附錄一：訪談題目 96
表目錄

表2-1　跨組織合作的定義 10
表2-2　供應商涉入定義 12
表2-3　供應商涉入本質 18
表2-4　供應商涉入與產品發展績效 22
表2-5　顧客涉入定義 24
表2-6　顧客涉入對產品發展績效影響 27
表2-7　產品發展績效指標 38
表3-1　2011年Q1~Q3我國天線業者營運狀況 42
表3-2　產品研究發展階段表 50
表3-2　產品研究發展階段表(續) 51
表3-2　產品研究發展階段表(續) 52
表3-2　產品研究發展階段表(續) 53
表3-3　近年產品開發實績表 54
表4-1　訪談題目關鍵構面之文獻整理 60
表4-1　訪談題目關鍵構面之文獻整理(續) 61
表4-1　訪談題目關鍵構面之文獻整理(續) 62
表4-1　訪談題目關鍵構面之文獻整理(續) 63
表4-1　訪談題目關鍵構面之文獻整理(續) 64
表4-2　訪談對象的資歷、專長與年資表 65
表4-3　天線受風速與砂袋重量換算表 70
表4-4　銷售地區與主要客戶表 74
表4-5　新產品開發績效與假設目的訪談結果 83
表5-1　研究結果彙整表 85



圖目錄
圖1-1　研究流程圖 7
圖3-1　人造衛星在軌道的分佈 39
圖3-2　衛星天線電視接收通訊系統 41
圖3-3　天線種類 43
圖3-4　左旋波 45
圖3-5　右旋波 45
圖3-6　水平波與垂直波線性波訊號 46
圖3-7　個案公司組織圖 47
圖4-1　研究架構 56

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