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研究生:陳晋文
研究生(外文):Jin-Wen Chen
論文名稱:壽險業務員人格特質對知識分享之影響-社會支持的中介效果
論文名稱(外文):The Impact of Life Insurance Agents'' Personality on Knowledge Sharing-The Mediating Effect of Social support
指導教授:徐璧君徐璧君引用關係
指導教授(外文):Pi-Chun Hsu
學位類別:碩士
校院名稱:朝陽科技大學
系所名稱:保險金融管理系碩士班
學門:商業及管理學門
學類:風險管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:72
中文關鍵詞:社會支持人格特質知識分享
外文關鍵詞:personality traitssharing knowledgesocial support
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知識經濟的時代,知識成為個人及組織創造競爭力和財富的主要工具,對壽險業而言,知識分享智慧的流通將使得業務推展更順利,並有助於提升保險業務單位整體競爭力。
本研究在探討壽險行銷人員社會支持、人格特質對知識分享之影響,並進一步探討,社會支持在人格特質與知識分享間的中介效果為何?本研究以494位壽險業務員為問卷調查的研究對象。研究結果發現:1.人格特質中以開放性、和善性及嚴謹性對社會支持有顯著正向影響。2.社會支持對知識分享關係有明顯預測能力。感受到同事的支持,越能無私大方分享工作上的經驗知識。3.除了神經質之特質與知識分享三構面(組織知識、人際關係及工作任務)無顯著影響外,其餘外向性、開放性、和善性及嚴謹性特質皆對知識分享三構面有顯著正向影響。4.社會支持在人格特質與知識分享間具有部份中介效果,人格特質會透過社會支持影響知識分享。
根據本研究結果,建議壽險管理業者,應建立成員間彼此支持與關懷的工作環境,如定期舉辦一些旅遊、親子活動、餐會等團體活動,增進同事間的情感交流,如此對組織間知識分享有助益,更進一步增進新進人員的學習績效。在增員時應徵選具開放性、和善性特質之人,可增進同事之間互動與情感的融洽。更可在業務團隊中營造良好的知識分享的工作環境,有助於個人及團隊業績的提升。
In the age of knowledge-based economy, knowledge becomes a main tool to create competitiveness and fortune for an individual and group. For life insurance, it goes smoothly to promote business via sharing knowledge and wisdom, which help the life insurance business to raise all competitiveness.
The purpose of this study was to examine the effect of insurance sales’ personality and social support on sharing knowledge, and the mediating effect on social support between personality and sharing knowledge. This survey was based on 494 life insurance personnel. The results indicated:
1.For positive effects of social support of personality are open minded, friendly and conscientious with careful.
2.It is obvious ability of prediction with the relation of social support to knowledge share. When someone feel support from co-workers, which can be generous of sharing work experiences.
3.It is obvious positive effect on extroversion, openness, genial and rigorous for the three factors of knowledge. Except for nervous constitution and three factors of knowledge share (which is organized knowledge, interpersonal relationship and job mission).
4.There are some intermediary effect of personality and knowledge sharing in social support. Personality influences knowledge sharing through social support.
The result of the research, it suggest insurer building up support within members and care the working environment, such as hold some tours, parent-child activities, parties etc. which help colleagues’ relationship better. So that is good for groups in knowledge sharing, and has the new members to get better achievements. When recruit new members, the company should choose people with open minded and friendly, who can get along and have more interaction with groups, which can make good knowledge sharing in groups, and raise the business between individual and group.
中文摘要 I
ABSTRACT II
誌 謝 III
目 錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 人格特質 5
第二節 社會支持 10
第三節 知識與知識管理 15
第四節 知識分享 18
第五節 理論基礎與假設推導 22
第三章 研究方法 28
第一節 研究架構 28
第二節 研究假設 29
第三節 研究對象與抽樣方法 31
第四節 研究工具 34
第五節 資料分析方法 43
第四章 資料分析與討論 45
第一節 樣本基本資料分析 45
第二節 各研究變項基本分析 47
第三節 人格特質對社會支持的影響 49
第四節 社會支持對知識分享的影響 51
第五節 社會支持在人格特質與知識分享間的中介效果分析 52
第五章 結論與建議 57
第一節 研究結果 57
第二節 管理實務上的建議 62
第三節 研究限制與後續建議 63
參考文獻 64
附錄 研究問卷 69

表目錄
表2-1 人格特質定義彙整表........................................................................ 6
表2-1 人格特質定義彙整表(續).................................................................. 7
表2-2 人格特質五大構面的意義及典型特徵.............................................. 8
表2-2 人格特質五大構面的意義及典型特徵(續)........................................ 9
表3-1 大、中、小型公司問卷發放數.......................................................32
表3-2 各家公司問卷回收狀況...................................................................33
表3-3 人格特質量表之信度分析...............................................................37
表3-4 社會支持量表之信度分析...............................................................39
表3-5 知識分享量表之信度分析...............................................................41
表4-1 樣本分佈.........................................................................................46
表4-2 各研究變項平均數、標準差............................................................47
表4-3 各研究變項間之相關分析(N=494).................................................... 1
表4-4 人格特質對社會支持影響之複迴歸分析.........................................50
表4-5 社會支持對知識分享影響之複迴歸分析.........................................51
表4-6 人格特質、社會支持對組織知識分享之層級迴歸分析..................53
表4-7 人格特質、社會支持對人際關係知識分享影響之層級迴歸...........54
表4-8 人格特質、社會支持對工作任務知識分享影響之層級迴歸...........55
表5-1 研究假設驗證彙整表.......................................................................57
附表1 保險業從業人員統計表.................................................................72

圖目錄
圖1-1 研究流程圖........................................................................................ 4
圖3-1 研究架構圖.....................................................................................28
圖5-1 人格特質對社會支持影響示意圖....................................................58
圖5-2 社會支持對知識分享影響示意圖....................................................59
圖5-3 人格特質對知識分享影響示意圖....................................................60
圖5-4 人格特質、社會支持與知識分享變項間關係圖..............................61
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