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研究生:李智忠
研究生(外文):Li,Chihchung
論文名稱:從旅遊部落格探索北京印象:台灣人與大陸人之觀點比較
論文名稱(外文):A Study of Exploring Beijing Image From Travel Related Blogs in Taiwan and China
指導教授:包冬意包冬意引用關係
指導教授(外文):Bau,Dongyi
口試委員:包冬意丁冰和李德治
口試委員(外文):Bau,DongyiDing,PinghoLi,Dechih
口試日期:2012-06-29
學位類別:碩士
校院名稱:大葉大學
系所名稱:資訊管理學系碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:86
中文關鍵詞:部落格內容分析目的地印象
外文關鍵詞:blogcontent analysisdestination impression
相關次數:
  • 被引用被引用:2
  • 點閱點閱:245
  • 評分評分:
  • 下載下載:8
  • 收藏至我的研究室書目清單書目收藏:0
旅遊部落格能探索遊客內心最真實的想法,了解旅遊目的地的正負面評價,同時也是旅客收集每篇部落格文章的旅遊景點重要資訊來源,對目的地印象和旅遊意願皆具有重大影響。本研究採取質量並行的方式並利用內容分析法做研究,第一階段先以文化面貌做探討,根據食、住、行、遊、購、娛六大構面作CKIP詞頻統計分析。第二階段以文化感受做探討,根據文本內容做情感正負面分析,再以大陸人跟台灣人來相互比較。藉此探討出台灣與大陸對北京印象的差別,並與當地旅遊局進行比較,找出台灣人和大陸人兩地之間對於旅遊目的地的差異。
研究結果得知在詞頻統計結果上其中遊構面、食構面最能反應兩地旅客的不同之處。在情感上,差異較大的是在食構面和行構面,大陸人相較於台灣人對於在北京遊的方面較多為正情感。本研究的結果可提供當地旅遊局和旅遊業者參考。

關鍵字:部落格、內容分析、目的地印象

Travel blog could explore to the most realistic opinion in tourist heart. And then, to understand the positive and negative evaluation of the tourist destination, at the same time, it is the visitors to collect an important source of information of the attractions in each blogs. There is a significant effect on impression and tourism volition. This study use collateral qualitative and quantification at the same time, And use the content analysis research. At first step, the cultural aspect to explore food, reside, transportation, travel, shopping and entertainment, six dimensions for CKIP word frequency statistics. And the second step, the culture feel emotions both positive and negative, according to the text content analysis, and then the Chinese and the Taiwanese to contrast each other. The Chinese and the Taiwanese to investigate the difference between the impression of Beijing, and compare with the local Tourism Bureau identify the differences between the Chinese and the Taiwanese of tourist destination.
The research results are as follows. For the word frequency statistics, the two dimensions, food and travel, mostly reflect the differences between Chinese and Taiwanese. As for the affection analysis, the two dimensions, food and transportation, reveal the biggest differences between Chinese and Taiwanese. In the travel dimension, Chinese people show much more positive emotions than Taiwanese people. The results of this study may provide information for the Tourism Bureau and value tour dealers.

Keywords: blog, content analysis, destination impression

內 容 目 錄
中文摘要iii
英文摘要iv
誌謝辭v
內容目錄vi
表目錄viii
圖目錄ix
第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的8
第二章 文獻探討9
第一節 部落格9
第二節 目的地印象13
第三節 內容分析法15
第四節 CKIP 中文斷詞系統17
第三章 研究方法20
第一節 研究流程20
第二節 收集並選取部落格文章,定義構面21
第三節 分析文化面貌,文化感受23
第四節 提煉可辨識性高的文化特質26
第五節 與當地觀光局做比較、管理意涵26
第四章 結果與討論28
第一節 文化面貌28
第二節 文化感受39
第三節 文化特質45
第四節 與當地觀光局比較.53
第五節 管理意涵55
第五章 結論與建議56
第一節 結論56
第二節 建議57
參考文獻59
附錄一 台灣人看北京文本清單69
附錄二 大陸人看北京文本清單73


表 目 錄
表 1-1 部落格與微網誌比較表5
表 2-1 斷詞服務系統精簡詞類標記18
表 3-1 六大構面內容分析之信度檢驗26
表 4-1 台灣人看北京詞頻統計表29
表 4-2 台灣人看北京詞彙分類表30
表 4-3 大陸人看北京詞頻統計表32
表 4-4 大陸人看北京詞彙分類表33
表 4-5 台灣人與大陸人提及三構面之百分比表.38
表 4-6 正情感形容表40
表 4-7 負情感形容表40
表 4-8 台灣人看北京情感統計表42
表 4-9 大陸人看北京情感統計表42
表 4-10 兩地情感卡方檢定表44
表 4-11 大陸人部落格統計與北京旅遊局相互比較表53
表 4-12 台灣人部落格統計與北京旅遊局相互比較表54


圖 目 錄
圖 1-1 赴中國大陸旅遊人數4
圖 2-1 部落格分類圖12
圖 3-1 研究流程圖21
圖 4-1 兩地對六大構面的正情感分析40
圖 4-2 兩地對六大構面的負情感分析40
圖 4-3 兩地對六大構面看重程度與情感面分析圖45

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