跳到主要內容

臺灣博碩士論文加值系統

(3.229.142.104) 您好!臺灣時間:2021/07/27 07:03
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:陳雅貞
研究生(外文):CHEN, YA-ZHEN
論文名稱:知覺折舊性和產品稀有性二手商品線上交換意願之研究
論文名稱(外文):A Study on Perceptual Depreciation and Product Rarity for Online Exchange Willingness of Second-Hand Goods
指導教授:張魁峯張魁峯引用關係
指導教授(外文):ZHANG, KUI-FENG
口試委員:張魁峯張子明楊浩偉
口試委員(外文):ZHANG, KUI-FENGZHANG, ZI-MINGYANG, HAO-WEI
口試日期:2012-07-16
學位類別:碩士
校院名稱:大葉大學
系所名稱:國際企業管理學系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:61
中文關鍵詞:知覺折舊產品稀有性交換參考價格知覺交易成本心理溢價
外文關鍵詞:product source countriesperceptual depreciationproduct rarityexchange reference pricesperceived transaction costspsychological premium
相關次數:
  • 被引用被引用:0
  • 點閱點閱:291
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
近年在金融風暴的影響下,民眾在經濟上有所節制,而交換此一行為幫助民眾在不花錢購買新品的情況下,以既有物品換得所需的物品。而在資訊發達的現代,網路的發達更加速了交換機制的發展。

  本研究旨在探討在促進交換的過程中,換家心中的知覺折舊、產品稀有性、交換參考價格、知覺交易成本與心理溢價等感受,並透過不同產品來源國的物品是否會影響換家的交換意願,並且探討變項間關係。研究範圍以台灣地區為主的換物者對中國與日本兩國之來源國為主要研究對象,利用環島鐵路抽樣法進行問卷的發放,共計發放400份,有效問卷為346份,問卷回收率分別為86.5%。

  二手商品經由時間的耗損後,經由線上交換的行為能夠替換家換得更大的價值,而越是稀奇珍貴的商品其交換的價值就越高,在交換行為產生前,必須經過一段評估,包含整體交易成本多寡與交換物參考價格的高低,這些都會影響交換交易的成功與否,這些研究結果與購後處置中的交換行為有極大相關。

 In recent years, people practice economy under the influence of the financial turmoil. The exchange behavior helps people get necessary items through exchanging existing items without spending money to buy new ones. In the modern when information is developed, the common network further accelerates the development of the exchange mechanism. The purpose of this study is to explore the feelings in the minds of barterers, such as perceptual depreciation, product rarity, exchange reference prices, perceived transaction costs, psychological premium, etc., if exchange willingness of barterers is affected through exchanging items from different product source countries, and the relation among variables. The main object of this study is for barterers in Taiwan exchanging from China and Japan. 400 questionnaires were issued in the use of the island railway sampling and 346 valid questionnaires were collected, the response rate being 86.5%.
  Second-hand goods with depletion can replace a greater value for barterers through the online exchange behavior. The rarer and more precious the commodities are, the higher their exchange value would be. It is necessary to go through a period of assessment before the exchange behavior generates, including the amount of overall transaction costs and the reference price of exchanged commodities which affect the success of exchange transactions. These research results are greatly related to the exchange behavior after purchase.

Chapter

Chapter 1 Introduction    1
1.1 Research Background and Motivation      1
1.2 Research Purpose             3
1.3 Research Importance   4

Chapter 2 Literature review and hypothesis derivation  5
2.1 Second-hand goods            5
2.2 Swap      8
2.3 Perceptual depreciation      10
2.4 Product rarity       12
2.5 Exchange reference prices      15
2.6 Perceived transaction costs   18
2.7 Psychological premium   22
2.8 Exchange willingness    23

Chapter 3 Research Method 25
3.1 Research framework   25
3.2 Hypotheses   25
3.3 Definition and measurement items of research variablesn
 26
3.4 Questionnaire design process and the sampling method
 30
3.5 The implementation of the pre-test and reliability and validity analysis  30

Chapter 4 Data analysis results 40
4.1 Sample description 40
4.2 Validity analysis for the formal questionnaire   41
4.3 Mode assessment and hypothesis validation  43

Chapter 5 Conclusions and recommendations  48
5.1 Archives of hypothesis testing 48
5.2 Conclusions 49
5.3 Management implications 50
5.4 Research limitations and follow-up study suggests  51

References
Chinese 53
English 54

Annex – Questionnaire 58

Figures

1. Figure 3-1 Hypotheses compiling   25
2. Figure 4-1 Study path coefficient diagram  47

Tables

1. Table 2-1 Type of perceptual depreciation 12
2. Table 2-2 Literatures related to resale reference prices  15
3. Table 3-1 Hypotheses compiling   25
4. Table 3-2 Measurement questions for perceptual depreciation 26
5. Table 3-3 Measurement questions for product rarity 27
6. Table 3-4 Measurement questions for exchange reference prices 28
7. Table 3-5 Measurement questions for perceived transaction costs
28
8. Table 3-6 Measurement question items for psychological premium
29
9. Table 3-7 Measurement question items for exchange willingness
29
10. Table 3-8 The pre-test sample structure in this study 32
11. Table 3-9 Pre- test reliability analysis 33
12. Table 3-10 Factor loadings 36
13. Table 3-11 Composition matrix after revolving axis 38
14. Table 4-1 Formal questionnaire sample description 40
15. Table 4-2 Analysis results of relevant matrix, reliability
and validity 42
16. Table 4-3 Fitness judgment standard of the overall model. 44
17. Table 4-4 Study path coefficients 46
18. Table 5-1 Research hypothesis compiled 48

Chinese

1. 林宜德(2004),消費者對二手耐久性商品接受意願之研究,國立東華大學企業管理學系碩士在職專班碩士論文。
2. 欒斌,羅凱楊(1999),電子商務,國立台灣科技大學管理學院電子商務研究中心策劃,台北:滄海書局。
3. 李元恕、王佳綾(2003),語意線索的價格促銷建構方式對消費者認知與購買意圖的影響。大葉學報,第12卷,第2期,頁45-54。
4. 江明樺(2006),旅行社從業人員涉入程度、滿意度與再購意願關係之研究─以旅遊網站為例,朝陽科技大學休閒事業管理系碩士論文。
5. 朱訓麒、廖淑伶(2008),消費者網路轉售行為之概念、分類與模型之研究,管理評論,27卷2,頁71-91。
6. 張重昭、周宇貞、張心馨(2006),促銷價格標示方式與內部參考價格對消費者行為之影響」,管理學報,第23卷第2期,民國95年,頁209-226。
7. 魏文欽(2008),資料分析技巧:結構方程模式-AMOS LISREL SAS之應用,台北,雙葉書廊。
8. 莊懿妃、蔡義清、簡鈴真(2005),行動電話使用者之價格門檻分析-間斷選擇模式之應用,企業管理學報,67期,頁137-161。
9. 邱皓政(2006),結構方程式,雙葉書廊。
10. 邢姍姍(2005),唯物主義、符碼式消費與衝動性購買之關聯性分析。靜宜大學企業管理研究所碩士論文。
11. 張耀銘(2004),企業文化與企業倫理價值對於成員與組織配適度及倫理之決影響。私立逢甲大學企業管理學系碩士班之碩士論文。
12. 趙琪、張簡文(2004),「服務遞延績效在多階行銷關係中衍生之代理問題與行銷策略」,管理學報,第21卷,第1期,1-20。

English

1. Amit, R. & Schoemaker P. J. H. (1993). “Strategic Assets and Organizational Rent”. StrategicManagement Journal, 14, pp.33-46.
2. Appraisal Institure (2001). “The Appraisal of Real Estate,” Chicago: Appraisal Institute.
3. Barney, J. B. (1991). “Firm Resources and Sustained Competitive Advantage”. Journal ofManagement, 17, No.1, pp.99-120.
4. Biswas, A. & Blair, E. A. (1991). “Contextual Effects of Reference Prices in RetailAdvertisement”. Journal of Marketing, 55, pp. 1-12.
5. Bitta, Alber J. Della, Kent B., Monroe and McGinnis J. M. (1981). “Consumer Perceptions ofComparative Price Advertisements”. Journal of Marketing Research, 18(4), pp. 416-427.
6. Blair, Edward A. & Landon E. L.(1981). “The Effect of Reference Prices in RetailAdvertisements”. Journal of Marketing Research, 45(Spring), pp. 61-69.
7. Brannon, L. A., & McCabe, A. E. (2001). “Time-restricted sales appeals: The importance ofoffering real value”. Cornell Hotel and Restaurant Administration Quarterly, 42 (4), pp. 47-52.
8. Brock, T. C. (1968). “Implications of commodity theory for value change”. In: Greenwald, A.G., Brock, T. C., & Ostrom, T. M. (Eds.). Psychological-68 -foundations of attitudes. New York:Academic Press.
9. Biswas﹐Abhijit & Blair E. A. (1991). “Contextual Effects of Reference Prices in RetailAdvertisement”. Journal of Marketing﹐55(3), pp. 1-12.
10. Bottom W. P. , Holloway J., Miller G. J., Mislin A., & Whitford A. (2006). “Building a Pathwayto Cooperation: Negotiation and Social Exchange between Principal and Agent AdministrativeScience Quarterly”. Ithaca: Mar 2006. Vol. 51, Iss. 1, p. 29
11. Chang, Chang-Chou & Yu- Jen Chou. (1999). “The Influences of Consumers’ Perceived Qualityand Reference Prices on Perceived Value and Search Intention”. Journal of BusinessAdministration, 45, pp. 1-35.
12. Coase, R. H. (1937). “The Nature of the Firm”. In Williamson, Oliver E. and Winter, Sidney G.(ed.)(1991). The Nature of the Firm: Origins, Evolution, and Development, New York: OxfordUniversity Press.

13. Chang, Chung-Chau & Chien-Chih Hsieh. (2000). “The Effects of Product Information,Reference Prices and Perceived Quality on Consumers’ Behavioral Intentions”. Journal ofBusiness Administration, 47, pp. 161-190.
14. Dickson, P. R. & Alan G. S. (1990). “The Price Knowledge and Search of SupermarketShoppers.” Journal of Marketing﹐42(3), pp. 42-53.
15. Douma, S. & Schreuder, H. (1992). “Economic Approaches to Organizations”. New YorkPrince-Hall.
16. Engel, J. F., Blakwell, R. D., & Miniard, P. W. (2001). Consumer behavior (9th ed.). Mason,OH: South-Western.
17. Eken, P. (1974). ”Social exchange theory: The two traditions, Cambridge”. MA: Harvard.
18. Formkin, H. L. (1972). “Feelings of interpersonal indistinctiveness: An unpleasant affective state”. Journal of Experipsychologicalresearch in Personality, 6, p. 178.
19. Hanson, J. W. (1980). “A Proposed Paradigm for Consumer Disposition Processes”. Journal of Consumer Affairs, 14 (Summer), pp. 49-67.
20. Homans, G. C. (1961). “Social Behaviour: Its Elementary Forms”. New York: Harcourt, Brace & World, Inc.
21. Jacoby, J. & Kaplan, L. (1972). “The Components of Perceived Risk”. In M. Venkatesan (Ed.), Proceedings, 3rd Annual Conference, Chicago: Association for Consumer Research, pp. 382-393.
22. Jevons W. S. (1875). “Money and the Mechanism of Exchange”. Chapter 1, paragraphs 5-6. London: Macmillan
23. Jacoby, J., Berning C. K. & Dietvorst T. F. (1977). “What about Disposition?” Journal of Marketing, 41(April), pp. 22-28.
24. Levi-Strauss, C. (1969). ”The elementary structures of kinship”. Boston: Beacon Press.
25. Katz, M., & Shapiro, C. (1985). “Network externalities, competition and compatibility”. American Economic Review, 75 (3), pp. 424-440.
26. Kivetz, R. (1999). “Advances in Research on Psychological Accounting and Reason-Based Choice”. Marketing Letters, 10 (3), pp. 249-266.
27. Klein, B., & Leffler, K. B.(1981). “The role of market forces in assuring contractual performance”. Journal of Political Economy, 89 (4) , pp. 615-641.

28. Koford, K., & Tschoegl, A. E. (1998). “The market value of rarity”. Journal of Economic Behavior and Organization, 34 (3), pp. 445-457.
29. Kotler, P. (2000). Marketing Management. United States of America, Prentice-Hall Inc.
30. Krugman, Herbert E. ( 1965), The impact of television advertising: learning without involvement. Public Opinion Quarterly, Vol. 29(Fall), pp. 349-356.
31. Kumar, P. (2002). “Price and quality discrimination in durable goods monopoly with resale trading”. International Journal of Industrial Organization, 20, pp. 1313-1339.
32. Lynn M. (1991). “Scarcity effects on value: A quantitative review of the commodity theory literature”. Psychology & Marketing, 8(1), pp. 43-57.
33. Monroe, K. B. & Krishnan, R. (1985). “The Effect of Price on Subjective Product Evaluations,” In: Jacoby, J. and Olson, J. C. (Eds.). Perceived Quality: How Consumers View Stores and Merchandise, Lexington Books.
34. Monroe, Kent B., Grewal D., & Compeau L. D. (1991). “The Concept of Reference Prices: Theoretical Justifications and Research Conference”.
35. Nissanoff, D. & Mayer, J. H. (2007). “Future Shop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want”. Penguin/Highbridge.
36. Peteraf M. A. (1993). “The cornerstones of competitive advantage: a resource-based view”. Strategic Management Journal, 14: 179–191.
37. Paden, N. & Stell R. (2005). “Consumer Product Redistribution: Disposition Decisions and Channel Options”. Journal of Marketing Channels, 12(3), pp. 105-123.
38. Rao, A. R. & Monroe K. B. (1996). “Factors and Consequences of Price Premiums”. Journal of Business, 69(4): 511-535.
39. Saloner, G., & Shepard, A. (1995). “Adoption of technologies with network effects: Anempirical examination of the adoption of teller machines”. RAND Journal of Economics, 26 (3), pp. 479-501.
40. Shilling, J. D. (2002). Real Estate. Cincinnati. Ohio: South-Western.
41.Skinner, B. F. (1983). “The behavior of organisms: An experi psycholo gic alana lysis”. New York: Appleton-Century-Crofts.
42. Shafir, E., Simonson, I. & Tversky, A. (1993). Reason-Based Choice. Cognition, 49(1/2), pp.11-36.
43. Strahilevitz, M. A. & Myers, J. G. (1998). “Donations to Charity as Purchase Incentives: How well They Work May Depend on What You Are Trying to Sell”. Journal of Consumer Research, 24, pp. 434-446.
44. Suter, T. A. & Hardesty D. M. (2005). “Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions”. Journal of Retailing, 81(4), pp. 307-317.
45. Stroeker, N. E. & Antonides, G. (1997). “The process of reaching an agreement in second-hand markets for consumer dirables”. Journal of Economic Psychology, vo1.8, pp. 341-367.
46. Thompson S. H. T., & Yuanyou Y. (2005). “Online buying behavior: a transaction cost economics perspective”. The International Journal of Management Science, 33, pp. 451-465.
47. Urbany, J. E., Willian O. B. & Dan C. Weilbaker (1988). “The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search”. Journal of Consumer Research, 15(1), pp. 95-110.
48. Wathne, K. H. & Heide, J. B. (2000). “Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions”. Journal of Marketing, 64, pp. 36-51.
49. Williamson, Oliver, E. (1975). “Markets & Hierarchies: Analysis and Antitrust Implications: A Study in the Economics of Internal Organization”. New York: Free Press.
50. Williamson, Oliver, E. (1985). “The economic institutions of capitalism: firms, markets, relational contracting”. New York : Free Press.
51. Williamson, Oliver, E. (1991). “Strategizing, Economizing, and Economic Organization..”Strategic Management Journal, 12, pp. 75-94.

1. http://www.e1515.com.tw/。
e1515 exchange network
2. http://exchange.kijiji.com.tw/。
Kijiji barter exchange network
3. http://www.1517.com.tw/。
1517 information exchange platform
4. http://tw.myblog.yahoo.com/internet-secondhand/。
The second-hand clothing exchange store (http://tw.myblog.yahoo.com/internet-secondhand/)

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top