臺灣博碩士論文加值系統

國內過去就個人特質是否存在風險趨避的差異，其結論並不一致，且在國外文獻中發現企業對於保險需求的認知與實際購買保險的額度存在差異的結論，反觀國內鮮少以自我選擇模型來探討風險趨避之研究，本研究受限於國內個人資料的取得，以對某壽險公司客戶共1056筆問卷為觀察樣本，採用Heckman（1979）的二階段程序，探討個人特質對投資組合選擇之影響。實證結果發現，個人特質在女性、房屋貸款負擔方面呈現明顯風險趨避傾向，對投資組合選擇趨向保守；而在年齡較長、高所得收入與擁有自有房屋等對風險承受度較高，對投資組合選擇採積極的態度，投資股票的比重相對較高。家中有無扶養未成年子女在是否投資股票的決策上並無顯著風險趨向，在控制投資股票自我選擇問題後，家中有扶養未成年子女者對於投資組合選擇趨於保守，風險接受程度顯著降低。婚姻狀況與有壽險保費支出對投資組合選擇的影響在本文實證分析中並未發現。

In Taiwan, the study result of the difference for personal risk aversion doesn''t have a unity conclusion. On the other hand, the foreign study shows that the gap between recognizing insurance needs and actually purchasing insurance is existing within enterprises. In Taiwan there is only few study that focuses on risk aversion based on self selection model. This study is subjected to the personal data collected locally, and takes sample of 1056 surveys of an insurance company. The study is conducted by Heckman （1979） 2 steps progress method to study the impact of personal characters to investment portfolio selection. The result shows that the personal characters on female and mortgage loan tend to behave conservative in investment portfolio. In the aged , high income and with owned property people, the risk appetite is much higher and is more aggressive to investment portfolio, which with higher portion in stock. There is no risk tend for family without kids. Under the condition control of stock investment selections, the family without kids tends toward conservative and the risk tolerance is lower. The study result indicates that the marriage status and current insurance premium spending doesn''t have impact on investment portfolio selection.

第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 3
第三節 研究內容 4
第四節 研究流程與架構 4
第二章 文獻回顧 7
第三章 研究方法 16
第一節 研究資料 16
第二節 研究假說 16
第三節 研究模型與變數 17
第四章 實證結果分析 22
第一節 敘述統計 22
第二節 迴歸模型結果分析 30
第五章 結論 35
參考文獻 39
中文文獻 39
英文文獻 39
相關網站 41

中文文獻
1.郭家樂（民98），房屋貸款者理財行為初探-以銀行為例，輔仁大學管理學研究所。
2.曾郁仁、王儷玲、何素蘭（民88），｢風險趨避程度增加對市場保險與自我保險的需求分析｣，風險管理學報，第1卷第2期。
3.蔡玟懋（民99），性別差異對資產配置之影響，逢甲大學風險管理與保險研究所

英文文獻
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