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研究生:郭泓毅
研究生(外文):Kuo, Hunh-Yi
論文名稱:醫療推薦網站之使用意圖研究
論文名稱(外文):The Relevant Research of Using Intention on Medical Recommendation Website
指導教授:張銀益張銀益引用關係
指導教授(外文):Chang, Yin-Yih
口試委員:李慶長林淑瓊
口試委員(外文):Lee, Ching-ChangLin, Shu-Chiung
口試日期:2012-05-25
學位類別:碩士
校院名稱:輔仁大學
系所名稱:資訊管理學系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:104
中文關鍵詞:醫療推薦使用意圖科技接受模式信任
外文關鍵詞:Medical recommendationIntended to useTAMTrust
相關次數:
  • 被引用被引用:2
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  • 評分評分:
  • 下載下載:32
  • 收藏至我的研究室書目清單書目收藏:1
現今醫療資訊日益發達,網路上也開始有醫療資訊網站的設立,如WebMD、KingNet國家網路醫院等,這個網站提供網友一個完整的網路醫療諮詢服務,也會推薦國內各大醫院的醫生給需求者。本研究將針對民眾使用此類醫療推薦網站的使用意圖進行研究,以資訊系統品質、結果展示性、主觀規範、信任、認知風險與科技接受模式結合,來探討醫療推薦網站的使用意圖。

本研究的重要成果有四:1.資訊系統品質、結果展示性、主觀規範、信任、認知易用性、認知易用性對認知有用性皆有正向影響,進而影響到使用意圖。2. 信任對於認知風險有顯著的負向影響,而認知風險對使用意圖也有顯著的負向影響,當對醫療推薦網站的信任度愈高,則認知風險就會下降,當認知風險下降,使用者對於醫療推薦網站的使用意圖就會提升。3.40歲以下使用者在使用醫療推薦網站的影響構面為資訊系統品質與信任。4.男性與女性對使用意圖的影響有所不同,男性使用者的資訊系統品質、主觀規範、信任會透過認知有用性或認知易用性來間接的影響使用意圖,而女性使用者僅只有透過資訊系統品質對於認知有用性與認知易用性來影響使用意圖。

The rapid development of the Medical Information Website on the Internet, such as such as Web-M, King-Net national network hospital, &they provide complete
online medical consultation services to users. In this study, we will focus on the people using intention of medical information website, &we use information system quality, result demonstrability, subjective norm, user’s trust, perceived risk &technology acceptance model to explore the using intention on medical recommendation website.
The important result of this study are: 1. The information system quality, result demonstrability, subjective norms, trust, perceived ease of use, perceived of use in perceived usefulness have a significant impact on the intended use. 2. Trust has negative effect on perceived risk, &perceived risk also have negative effect on intention to use. When the trust in the medical recommendation website higher, the perceived risk will drop &users have highly using intention to accept the medical recommendation from Website. 3. The usesr under 40 years, the use of medical recommendation site dimensions of information quality &trust. 4. Male &Female have different effects on the intended use, information systems quality, subjective norms, &trust through perceived usefulness or cognitive ease of use to indirectly influence intentions for Male users, but for female usres, only through the information quality systems for the perceived usefulness &perceived ease of use to affect the intended use.

目 錄
圖 次 v
表 次 vi
第壹章 緒 論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第貳章 文獻探討 7
第一節 醫療資訊現況 7
第二節 醫療網站使用者行為 15
第三節 國內外醫療網站發展現況 19
第四節 科技接受度模式 28
第五節 信任與認知風險 33
第六節 資訊系統品質 38
第八節 論文文獻小結 42
第參章 研究方法 43
第一節 研究架構 43
第二節 研究假設 44
第三節 研究設計 47
第四節 資料收集方式 53
第肆章 資料分析 55
第一節 樣本結構分析 55
第二節 研究構面問項統計資料分析 59
第三節 信度與效度分析 64
第四節 研究假說檢定 67
第五節 分群分析結果 71
第六節 研究結果解釋 83
第伍章 結論與建議 89
第一節 研究結果 89
第二節 討論與建議 90
第三節 研究貢獻 91
第四節 研究限制 92
參考文獻 93
附錄一 101


參考文獻
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