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研究生:吉米格
研究生(外文):Miquel Gil Gámez
論文名稱(外文):Consumer Behavior in Apple Products and Other Products
指導教授:蔡明志蔡明志引用關係
口試委員:郭國泰莫季雍
口試日期:2012-04-26
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際創業與經營管理學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:38
外文關鍵詞:AppleConsumer Behavior
相關次數:
  • 被引用被引用:0
  • 點閱點閱:89
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
The purpose of this work is to research, analyze and understand the
behavior of consumers on Apple products and other brands. Apple has set a new
way of selling its products range and is now the number one company in the
consumer electronics industry. More precisely, we will only focus on their
smartphone device, the iPhone. This mobile device has clearly changed the way
people look at phones as well as consumer’s behavior since its appearance in the
year 2007 and to date it has sold over 170 million units worldwide.
Other companies are emerging to compete against the Californian giant:
Google with its Android operating system has established relationships with
different manufacturers like HTC, ASUS, LG, Sony or Samsung.
I. ABSTRACT ........................................................................................................................... 2
II. KEY WORDS ...................................................................................................................... 3
III. OBJECTIVES .................................................................................................................... 4
IV. INTRODUCTION ............................................................................................................. 5
4.1 Brief Apple History ................................................................................................... 5
4.2 Apple iPhone ....................................................................................................... 6
4.3 iOS ..................................................................................................................... 8
4.4 Android ...........................................................................................................10
4.5. Current App Market Situation .............................................................................................12
4.5.1 Apple App Store ....................................................................................................... 13
4.5.2 Google Play ................................................................................................................ 16
V. METHODOLOGY .......................................................................................................... 19
5.1 Survey .................................................................................................................19
5.2 Data Analysis .........................................................................................................27
VI. CONCLUSIONS ............................................................................................................. 31
VII. REFERENCES .............................................................................................................. 34
148apps.biz - App Store Metrics – Category Distribution (last accessed April 10,
2012)
http://148apps.biz/app-store-metrics/?mpage=catcount
Android platform versions (last accessed April 5 , 2012)
http://developer.android.com/resources/dashboard/platform-versions.html
Andy Rubin personal Google+ account (last accessed March 19, 2012)
https://plus.google.com/u/0/112599748506977857728/posts/Btey7rJBaLF
Angry Birds 'Space' app tops 10 million downloads (last accessed April 20, 2012)
http://www.telegraph.co.uk/technology/news/9169117/Angry-Birds-Space-apptops-
10-million-downloads.html
App Brain – Top market categories for Android OS (last accessed April 19, 2012)
http://www.appbrain.com/stats/android-market-app-categories
Apple App Store (last accessed April 1st, 2012)
http://www.apple.com/iphone/built-in-apps/app-store.html
Apple Introduces iCloud - (last accessed March 5, 2012)
http://www.apple.com/pr/library/2011/06/06Apple-Introduces-iCloud.html
Apple iOS features (last accessed March 5, 2012)
http://www.apple.com/ios/features.html
Apple iPhone 4S Sales Top 4 Million, Break Records (last accessed March 20,
2012)
http://www.pcmag.com/article2/0,2817,2394764,00.asp
Apple iPhone's history in Pictures (last accessed April 5, 2012)
http://www.telegraph.co.uk/technology/picture-galleries/5477324/AppleiPhones-
history-in-pictures.html
Apple Reveals New “All-Time Top Apps” Following 25 Billion Downloads
http://www.macstories.net/news/apple-reveals-new-all-time-top-apps-following-
25-billion-downloads/
Apple’s 500,000 Approved iOS Apps by the Numbers (last accessed April 2 ,
2012)
http://mashable.com/2011/05/24/app-store-500000-apps/
Breve historia de Apple (last accessed March 2, 2012)
http://www.elmundo.es/elmundo/2011/graficos/ago/s4/apple.html
CHOMP - App Search Analytics - 2011 Year-End Summary (last accessed April
10, 2012)
http://chomp.com/etc/chomp-charts/2011-summary
comScore 2012 Mobile Future in Focus
Draw Something is 'fastest growing' mobile game (last accessed April 12, 2012)
http://www.bbc.com/news/technology-17624172
iCloud by Apple (last accessed March 1, 2012)
http://www.apple.com/icloud/
iOSappStats – Stats for Top Paid iPhone Apps (last accessed April 1, 2012)
http://iosappstats.com/tops.php
iPhone users downloading more than 5 million free apps a day (last accessed
April 19, 2012)
http://news.cnet.com/8301-13579_3-57349631-37/iphone-users-downloadingmore-
than-5-million-free-apps-a-day/
Open Handset Alliance Members (last accessed April 13, 2012)
http://www.openhandsetalliance.com/oha_members.html
The (Big) Numbers Of The App Store Platform (last accessed April 15, 2012)
http://www.macstories.net/stories/the-big-numbers-of-the-app-store-platform/
The Android Story (last accessed March 20, 2012)
http://www.xcubelabs.com/the-android-story.php
The iPhone Wiki (last accessed March 21, 2012)
http://theiphonewiki.com/wiki/
The Lumia 900 Becomes Amazon’s Best Selling Phone, Topping The RAZR
MAXX And Galaxy Nexus (last accessed April 20, 2012)
http://techcrunch.com/2012/04/09/532392/
Un repaso a la historia de Android (last accessed March 20, 2012)
http://www.elandroidelibre.com/2011/12/un-repaso-a-la-historia-de-android.html
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