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研究生:古班傑
研究生(外文):Benjamin Kunkel
論文名稱:創新中小企業研究─銀髮遨遊創業計劃
論文名稱(外文):GlobaLift: A Business Plan
指導教授:熊震寰楊百川楊百川引用關係
口試委員:陳銘芷張光正
口試日期:2012-04-20
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際創業與經營管理學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:97
中文關鍵詞:銀髮遨遊創業計劃
外文關鍵詞:GlobaLiftBusiness Plan
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GlobaLift is an aggregator of Cruise Tour Packages. The company
consolidates the packages among many cruise lines and then offers these packages
to the Chinese Disabled Demographic
Executive Summary………………………………………………………………………..………………3
Market Research and Analysis…………………………………………………………………………….5
Customers…………………………………………………………………………………………5
Demographics……………………………………………………………………………………..7
Validated Findings……………………………………………………………..………………….7
Cross-Border Similarity…………………………………………………………………………10
Handlers…………………………………………………………………………..……………..13
Cruise Lines……………………………………………………………………….…………….13
Market Size and Trends………………………………………………………………………………….17
Shanghai Characteristics………………………………………………………….……………..17
Competition……………………………………………………………………………………..18
Industry, Company and Service………………………………………………………………………….20
Market Profit Potentiality……………………………………………………………………….20
Business Model…………………………………………………………………………………21
Competitive Strategy……………………………………………………………………..…….23
Disabled Accessible Travel Partnership…………………………………………..……………25
Marketing Plan…………………………………………………………………….…………………….27
Overall Strategy…………………………………………………...….…………………………27
Initial Approach…………………………………………………………………………………27
Large Scale Campaign……………………………………………………………..……………28
Economics of Business…………………………………………….…………………………………….30
Break-Even………………………………………………………………………………………30
Design and Development………………………………………………………….……………………..31
Website………………………….……………………………………………………..………..31
Management Team………………………………………………………………………………………33
Overall Schedule………………………………………………………………………………………...33
Year One Scalability………………………………………………………..……….………….33
Long Term Considerations………………………………………………….………………….38
Financial Plan…………………………………………………………………………….….………….40
12 Month Cash Flow……………………………………………………………….…………..40
5 year Cash Flow……………………………………………………………….….………..….42
Balance Sheet………………………………………………………………….…….…...........43
Income Statement……………………………………………………………….………………44
Critical Risks and Assumptions…………………………………………………………………………45
Translation Issue…………………………………………………………….………………….45
Proposed Company Offering……………………………………………………………………………46
Desired Financing……………………………………………………………….……………..46
Appendixes………………………………………………………………………………….…………..47
Preface of Idea Identification…………………………………………………….……………..47
Initial Idea………………………………………………………………………………………47
Initial Validation Findings……………………………………………………………………...69
Difficulties and Entrenchment…………………………………………………………...……..71
Reflection and Learning (Turning Point)……………………………………………………….72
Third Assignment and Establishing Foundation for GlobaLift ……………………………….73
References……………………………………………………………………………………………....84
Association, F.-C. C. (2001). Cruise Industry Overview.
CELAP. (China's Exectutive Leadership Attendance of Pudong).
Dooley, G. (2010, 4 28). Travel Agent Central. Retrieved from Disabled Travel Market Offers
Opportunity: http://www.travelagentcentral.com/home-based/traveling-handicappedpeople/
disabled-travel-market-offers-opportunity-21149
Inc., W. R. (2009). Wheelchair Market Shares Strategies, and Forecasts, Worldwide, 2009 to
2015. Retrieved from Research and Markets:
http://www.researchandmarkets.com/reports/1086885/wheelchair_market_shares_strategi
es_and
Interactive, H. (n.d.). Transed 2007 Comorted. Retrieved from DISABILITY TRAVEL IN THE
UNITED STATES: RECENT RESEARCH AND FINDINGS :
http://www.tc.gc.ca/eng/policy/transed2007-pages-1270-427.htm
Lu, J. (2006). New actors on disabled people housing policy support field. Beijing.
Manager, H. O. (n.d.). (B. Kunkel, Interviewer)
Ross, K. (n.d.). BOOMING MARKETPLACE:13 Truths about Disabled Travel. Retrieved from
Decisions: http://www.atme.org/pubs/archives/77_253_1108.cfm
Ruddick, E. R. (2010, 1 26). Creating Results: Strategic Marketing. Retrieved from Mature
Marketing Matters: http://knowledge.creatingresults.com/2010/01/26/top-monthlymagazines-
rely-on-baby-boomer-readers/
Silverstein, E. (n.d.). Cruise Critic. Retrieved from Best Ships for Cruisers with Disabilities.
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