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研究生:艾瑪琳
研究生(外文):MARIANE ANTOINETTE ESCALONA
論文名稱:簡約創新及其對全球之影響:簡約創新實務與經營模式之整合
論文名稱(外文):The Integration of Frugally Innovative Practices into Business Models
指導教授:郭國泰郭國泰引用關係
口試委員:蔡明志劉怡媛
口試日期:2012-04-23
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際創業與經營管理學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:44
中文關鍵詞:節儉創新企業的社會責任新興市場金字塔底層(BOP)
外文關鍵詞:Frugal innovationcorporate social responsibilityemerging marketsbottom of the pyramid (BOP)
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The height of innovation has occurred mainly in Western economies;
however a newer phenomenon has recently been emerging and gaining
attention among emerging markets such as China and India. The
transitioning power from developed economies to developing markets has
presented the need for companies to provide products and services to these
underserved markets in these areas. The way to do this is through frugal
innovation. This study will discuss frugal innovation‐ the art of resourcefully
creating solutions using simple means‐ and present company case studies to
analyze how multinationals across the globe are applying frugally innovative
techniques into their business models. In addition, the paper will discuss the
benefits of incorporating frugal innovation into a company’s strategy and
how this can be achieved.
1. Introduction ........................................................................................... 4
1.1 Frugal Innovation ............................................................................................. 4
1.2 Background of the Problem ................................................................................. 5
1.3 The History of Frugal Innovation in the West ..................................................... 5
1.4 Statement of the Problem ................................................................................. 6
1.5 Purpose of the Study ................................................................................ 8
1.6 Research Questions ......................................................................................... 9
1.7 Scope and Limitations of the Study ................................................................. 9
1.8 Definition of Terms ...................................................................................... 10
2. Review of the Literature ............................................................................. 13
3. Research Methods ....................................................................................... 15
4. Case Descriptions ...................................................................................... 15
4.1 Tata Group.................................................................................................. 16
4.2 Haier ......................................................................................................... 18
4.3 Safaricom ..................................................................................................... 20
4.4 General Electric .......................................................................................... 22
4.5 Apple ................................................................................................. 25
4.6 Procter &Gamble ...................................................................................... 27
5. Discussion ............................................................................................. 29
5.1 Analysis of the Cases ................................................................................... 29
5.2 The Advantages and Importance of Frugal Innovation ..................................................... 32
5.3 Understanding Frugal Innovation Even Further ................................................................ 34
5.4 Why More Firms Should Adopt Frugal Innovation Practices ........................................... 34
5.5 Where CSR Comes In ................................................................................. 36
5.6 How to Implement Frugal Innovation in an Organization ................................................ 37
6. Conclusion ............................................................................................. 38
6.1 Summary .................................................................................................. 38
6.2 Suggestions for Future Research ................................................................... 39
Works Cited ............................................................................................. 40
Appendix .......................................................................................................... 41

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