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研究生:柯莎菈
研究生(外文):Sarah Clansky
論文名稱:影響跨國企業評斷選擇設立總部的主要因素及未來發展為何
論文名稱(外文):“On what factors must an MNE judge a city for a headquarter location, changing rank of top cities provide what further implications”
指導教授:張朝清張朝清引用關係
口試委員:邱琦倫洪子逸
口試日期:2012-04-23
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際創業與經營管理學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:24
外文關鍵詞:Global Cities Index (GCI)Multinational Enterprises (MNE)globalizationcitieshuman capitalinformation exchangecensorshipChinaemerging marketsbusiness activity
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We live in a world that is becoming increasingly globalized with each
passing day, a key factor that will affect the development of our business economy
in years to come. Multinational Enterprises looking to expand into new markets
must use accurate means to measure a potential destination market, taking into
account changing ranks of top cities. Combining the use of the Global Cities Index
and relevant factors to judge potential success, we can use the most relevant
criteria to evaluate cities and answer the question: “What are the most important
factors on which to judge a city that will help MNEs choose a headquarter location,
changing rank of cities provide what further implications”
I. Introduction 1
II. Literature review 5
2.1 Source 1: A.T. Kearny Global Cities Index 2010 (The Urban Elite) 5
2.2 Source 2: A.T. Kearny 2012 Global Cities Index and Emerging Cities Outlook 9
2.3 Source 3: Pros and Cons of Censorship 11
2.4 Source 4: McKinsey&Company, Urban world: Mapping the economic power of cities 11
III. Analysis and Findings 13
IV. Limitations 18
V. Conclusion & Implications 19
References 20
(1) BRIC Countries-Background, Latest News, Statistics and Original Articles.
(2012, April 1). Retrieved April 14, 2012, from Global Sherpa:
http://www.globalsherpa.org/cities-world-city
(2) Dobbs, R., Smit, S., Remes, J., Manyika, J., Roxburgh, C., & Restrrepo, A.
(2011, March).
(3) Encarta Encyclopedia. (n.d.). Retrieved from Culture Shock:
http://www.pbs.org/wgbh/cultureshock/whodecides/definitions.html
(4) Glaeser, E. L. (2009, December 8). Economix. Retrieved April 10, 2012, from
The New York Times: http://economix.blogs.nytimes.com/2009/12/08/what-makescities-
great/
(5) Goldmen, H. (2012, April 2). New York Tops London as City With Most Global
Clout, Index Shows. Retrieved April 13, 2012, from Bloomberg:
http://www.bloomberg.com/news/2012-04-02/new-york-tops-london-as-city-withmost-
global-clout-index-shows.html
(6) Kearney, A. (2010, May 1). The Urban Elite. Retrieved April 10, 2012, from AT
Kearney: http://www.atkearney.com/images/global/pdf/Urban_Elite-GCI_2010.pdf
(7) Pillai, P. (n.d.). Pros and Cons of Censorship. Retrieved from Buzzle.com:
http://www.buzzle.com/articles/pros-and-cons-of-censorship.html
(8) Taylor, P. (2012). 2012 Global Cities Index and Emerging Cities Outlook.
Retrieved April 12, 2012, from Atkearney.com:
http://www.atkearney.com/images/global/pdf/2012_Global_Cities_Index_and_Emer
ging_Cities_Outlook_1.pdf
(9) Urban World: Mapping the economic power of cities. Retrieved April 17, 2012,
from Mckinsey&Company:
http://www.mckinsey.com/Insights/MGI/Research/Urbanization/Urban_world
(10) Multinational Corporation-MNC. (n.d.). Retrieved April 18, 2012, from
Investopedia:
http://www.investopedia.com/terms/m/multinationalcorporation.asp#axzz1sTPibf8F
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