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研究生:湯俊男
研究生(外文):Tang, Jyun Nan
論文名稱:產品客製化關鍵成功因素及其評估與改善
論文名稱(外文):Successful Key-factors of Product Customization for Evaluation and Improvement.
指導教授:徐承毅徐承毅引用關係
指導教授(外文):Hsu, Chen Yi
口試委員:李文瑞曾國雄
口試委員(外文):Lee, Wen RueyTzeng, Gwo Hshiung
口試日期:2012-06-15
學位類別:碩士
校院名稱:開南大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:59
中文關鍵詞:產品客製化決策實驗分析法網路程序分析法
外文關鍵詞:Customization ProductDEMATELANP
相關次數:
  • 被引用被引用:3
  • 點閱點閱:225
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  • 下載下載:26
  • 收藏至我的研究室書目清單書目收藏:0
  在顧客導向的消費市場裡,提供讓消費者滿足的產品,使其擁有市場的競
爭力,是許多公司企業所發展的目標。除了產品售後的調查之外,在產品設計、
規劃與生產前,對於市場或消費者的瞭解,是許多公司所重視的。
本研究目的為探討產品客製化關鍵成功之影響因素,如何進行因素績效改
善,經由過去研究資料可得知許多影響產品客製化之相關因素,由其中整理出
三項構面與十二項準則,並利用決策實驗分析法(DEMATEL)結合網路程序分
析法(ANP),探討各因素之相關影響性與權重,以提供企業及後續研究在產品客
製化策略上之參考。
研究結果發現,在構面中消費者行為影響性最大也是最重要,在準則中消
費者環境為影響性最大,產品價格為被影響性最大;而在準則重要度中產品價
格、產品價值與產品品質,為相對較重要之準則。
  In a customer-oriented market, offering a product which can suffice consumer
and being competitive is a key subject to most company. After-sales survey and
market survey is important for many companies.
The purpose of this study is to explore the key success factors of customization
product. Through the past studies, this study found many factors related in
customization product and sort out the 3 dimensions and 12 criterias. Using the
DEMATEL with the ANP, this study explored the impact about customization
product and provide suggestions for the industry customized services.
The conclusion suggested that the consumer behavior is the most impact able
and important dimension. Consumer environment is the most impact criteria,
Product prices is more likely to been affected. Product price, Product value and
product quality are relatively important criterias.
誌謝.....................................................I
中文摘要.................................................II
英文摘要................................................III
目錄.....................................................IV
表目錄...................................................VI
圖目錄..................................................VII

第一章 緒論................................................1
 第一節 研究背景與動機......................................1
 第二節 研究目的...........................................2
 第三節 研究方法...........................................2
 第四節 研究流程...........................................3
 第五節 論文架構...........................................4

第二章 文獻探討.............................................5
 第一節 客製化.............................................5
 第二節 消費者行為.........................................8
 第三節 消費者滿意度.......................................13
 第四節 消費者忠誠度.......................................18

第三章 研究設計............................................23
 第一節 研究結構..........................................23
 第二節 評估模式之建構.....................................24
 第三節 決策實驗室分析法...................................25
 第四節 結合DEMATEL 與ANP.................................28

第四章 實證研究分析........................................32
 第一節 問卷基本資料.......................................32
 第二節 研究背景分析與問題描述..............................33
 第三節 DEMATEL 網路影響關係驗證...........................33
 第四節 DANP 權重計算.....................................38

第五章 結論與建議..........................................41
 第一節 研究結論..........................................41
 第二節 研究貢獻與改善.....................................41
 第三節 研究建議..........................................42

參考文獻..................................................43
附錄 問卷.................................................48

表 目 錄
表2-1 客製化之定義.....................................7
表2-2 消費者行為之定義.................................12
表2-3 服務品質量表(SERQUAL)...........................15
表2-4 消費者滿意度之定義...............................17
表2-5 消費者忠誠度之定義...............................20
表3-1 構面與準則......................................24
表4-1 專家學者基本資料.................................32
表4-2 構面總影響關係矩陣T..............................34
表4-3 準則總影響關係矩陣T..............................34
表4-4 構面影響程度關係表...............................35
表4-5 準則影響程度關係表...............................35
表4-6 未加權超級矩陣..................................38
表4-7 加權超級矩陣....................................39
表4-8 極限化超級矩陣W.................................39
表4-9 三項構面與十二項準則之因素權重值排序...............40

圖 目 錄
圖 1-1 研究流程圖.....................................3
圖 2-1 延伸型產品模型..................................6
圖 2-2 消費者行為模式.................................10
圖 2-3 消費者決策歷程模式..............................11
圖 2-4 KANO 消費者模型................................14
圖 2-5 顧客附加價值的決定因素...........................16
圖 3-1 產品客製化之多評準決策研究架構....................23
圖 4-1 產品客製化各因素因果圖...........................37
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