(3.238.96.184) 您好!臺灣時間:2021/05/10 10:50
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:姚俊安
研究生(外文):Jun-an Yao
論文名稱:兩性採用自助服務科技路徑比較
論文名稱(外文):A Path Comparison of Self-Service Technology Adoption between Gender
指導教授:朱培宏朱培宏引用關係
指導教授(外文):Pei-hung Ju
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:企業管理系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:101
畢業學年度:100
語文別:中文
論文頁數:97
中文關鍵詞:自助服務科技科技接受模型媒體豐富性社會角色理論
外文關鍵詞:Self-service technologyTechnology Acceptance modelmedia richnessSocial role theory
相關次數:
  • 被引用被引用:0
  • 點閱點閱:218
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
本研究以「科技接受模型」為基礎,將媒體豐富性當外部變數,並依據社會角色理論中兩性行為模式不同,將「性別」做為調節變數納入考量,來探討兩性使用自助服務科技行為上之差異。本研究針對現場使用7-11 ibon使用者為主,採攔截抽樣方式回收問卷。問卷有效樣本445份,分析工具採SPSS 17.0與AMOS 5.0進行結構方程模式的測量與結構模式分析,研究結果顯示:(1)媒體豐富性對知覺有用性與知覺易用性呈正向的影響關係,且男性大於女性;(2)知覺易用性對知覺有用性與使用態度呈正向的影響關係,且女性大於男性;(3)知覺有用性對使用態度與行為意圖呈正向的影響關係,且男性大於女性;(4)使用態度對行為意圖呈正向的影響關係,且女性大於男性。最後,依據研究結果提供討論意見外,更提供實務上的建議。
Based on the technology acceptance model (TAM), media richness and the social role theory, this research proposes a model to investigate the factors affecting the adoption of SST and how the gender effect influences the attitude toward the adoption of self-service technology. To test the model, we collected data from 7-Eleven ibon users. A total of 445 valid responses were obtained. We used AMOS 5.0, a structural equation modeling (SEM) tool, to validate the measurement and structural models. The results are as follows:(1) the influence of media richness on perceived usefulness (PU) and perceived ease of use (PEOU) was significant and positive. And the gender effect showed that males were higher than females; (2) the influence PEOU on PU and attitude was significant and positive. And the gender effect showed that females were higher than males;(3) the influence of PU on attitude and behavioral intention was significant and positive. And the gender effect showed that males were higher than females; (4) Attitude had a positive influence on behavioral intention. And the gender effect showed that females were higher than males. Implications for academics and practitioners are discussed.
中文摘要 ----------------------------------------------- i
英文摘要 ----------------------------------------------- ii
誌謝 ----------------------------------------------- iii
目錄 ----------------------------------------------- iv
表目錄 ----------------------------------------------- vi
圖目錄 ----------------------------------------------- viii
第一章 緒論------------------------------------------- 1
第一節 研究背景與動機--------------------------------- 1
第二節 研究目的與研究問題----------------------------- 5
第三節 預期貢獻-------------------------------------- 5
第四節 研究流程-------------------------------------- 6
第五節 論文架構---------------------------------------- 7
第二章 文獻探討---------------------------------------- 8
第一節 自助服務科技定義與發展---------------------------- 8
第二節 科技接受模型------------------------------------- 15
第三節 媒體豐富性--------------------------------------- 20
第四節 社會角色理論------------------------------------- 25
第三章 研究設計與研究方法-------------------------------- 32
第一節 研究架構---------------------------------------- 32
第二節 研究假說---------------------------------------- 33
第三節 變數操作型定義----------------------------------- 37
第四節 問卷設計---------------------------------------- 38
第五節 抽樣設計---------------------------------------- 38
第六節 統計與分析方法----------------------------------- 40
第七節 前測結果---------------------------------------- 43
第四章 資料分析---------------------------------------- 45
第一節 敍述性統計分析----------------------------------- 45
第二節 驗證性因素分析----------------------------------- 48
第三節 信度與效度分析----------------------------------- 49
第四節 結構方程模式分析--------------------------------- 53
第五節 研究假說結果------------------------------------- 60
第五章 結論與建議--------------------------------------- 62
第一節 研究結論---------------------------------------- 62
第二節 研究貢獻與管理意涵-------------------------------- 64
第三節 研究限制與建議----------------------------------- 66
參考文獻------------------------------------------------ 67
附錄一 問卷調查表-------------------------------------- 80
附錄二 驗證性因素分析----------------------------------- 83
附錄三 線性結構方程式----------------------------------- 85
參考文獻
一、中文部份
1.李美枝(1984)。性別角色刻版印象。台北:大洋出版社。
2.林美和(2006)。成人發展、性別與學習。台北:五南。
3.張卿卿(2004)。從性別差異與產品態度確定性高低來探討廣告框架效果。管理評論,第23卷(第1期), 1-23。
4.陳順宇(2005),多變量分析(四版),台北:華泰。
5.葉至誠(2001)。職業社會學。台北市:五南。
6.劉秀娟(1999)。兩性教育。台北:揚智文化。

二、英文部份
Albertson, L. A. (1980). Trying to eat an elephant. Communication Research, 7(3), 387-400.
Anderson, J. C., & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommend Two-Step Approach. Psychological bulletin, 103, 411-423.
Archer J. (1996). Sex differences in social behavior: are the social role and evolutionary explanations compatible?. American Psychologist, 51(9), 909-917.
Astur, R. S., Ortiz, M. L., & Sutherland, R. J. (1998). A characterization of performance by men and women in a virtual Morris water task: A large and reliable sex difference. Behavioural Brain Research, 93(1-2), 185-190.
Babakus, E., & Boller, G. W. (1992). An Empirical Assessment of the SERVQUAL Scale. Journal of Business Research, 24(3), 253-268.
Bagozzi, R. P. & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Bandura, A.(1982). Self Efficacy Mechanism in Human Agency. American Psychologist, 37(2), 122-147.
Barnett, R. C, & Marshall, N. L. (1991). The relationship between women's work and family roles and subjective well-being and psychological distress. In M. Frankenhaeuser, U. Lundberg, & M. Chesney (Eds.), Women, work and health: Stress and opportunities, New York: Plenum Press,111-136
Basow, S. A. (1992). Gender stereotypes and roles(3rd).California:Brooks/Cole Publishing Company.
Bem, D. J., & Allen, A. (1974). On Predicting Some of the People Some of the Time : The Search for Cross-Situational Consistencies in Behavior. Psychological Review, 81, 506-520.
Bem, S. L. (1981). Gender schema theory: A cognitive account of sex typing. Psychological Review, 88(4), 354-364.
Bem, S. L. (1981). The BSRI and Gender Schema Theory:A Reply to Spence and Helmreich, Psvchological Review, 88, 369-371
Bentler, P. M. & Bonett, D. G. (1980). Significant tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606.
Berenbaum, S. A. (1999). Effects of early androgens on sex-typed activities and interests in adolescents with congenital adrenal hyperplasia.Hormones and Behavior, 35(1), 102-110.
Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), 201-214.
Bhattacherjee, A. (2001). Understanding information systems continuance. an expectation confirmation model. MIS Quarterly, 25(3), 351-370.
Bitner, M. J., Valarie A. Z. & Dwayne D. G. (2010). Technology’s Impact on the Gaps Model of Service Quality. in Handbook of Service Science, Maglio Paul P., Kieliszewski Cheryl A. and Spohrer James C., eds. New York: Springer, 197-218.
Bollen, K. A. (1989). A new incremental fit index for general structural equation models. Sociological Methods and Research, 17(3), 303-316.
Burr, V. (2002)。性別與社會心理學(楊宜憓、高之梅譯)。台北:五南。(原著出版於1998)。
Chau, P. Y. K. & Hu, P. J. H. (2001). Information Technology Acceptance by Individual Professionals: A Model Comparison Approach. Decision Sciences, 32(4), 699-719.
Chau, P. Y. K. & Hu, P. J. H. (2002). Examining a Model of Information Technology Acceptance by Individual Professionals: An Exploratory Study. Journal of Management Information Systems , 18(4), 191-229.
Chau, P. Y. K. & Lai, V. S. K. (2003). An empirical investigation of the determinants of user acceptance of Internet banking. Journal of Organizational Computing and Electronic Commerce, 13(2), 123-145.
Chin, W. W. (1998). The partial least squares approach for structural equation modeling. in Modern Methods for Business Research, edited by Marcoulides, G. A., Lawrence Erlbaum Associates, 295-336.
Dabholkar, P. A. (2000). Technology in Service Delivery: Implications for Self-Service and Service Support, In Handbook of Service Marketing and Management, eds. Teresa A. Swartz and Dawn Iacobucci. Thousand Qaks, CA: Sage Publications, 103-110.
Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organization design. Research in Organizational Behavior, 6, 191-223.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554-571.
Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. MIS Quarterly, 11(3), 355-366.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, 13(3), 319-340.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R.(1989).User acceptance of computer technology. Management Science, 35(8), 982-1003.
Day, G. S. (1970). Buyer Attitudes and Brand Chice Behavior.The Free Pree, N. Y.;Collier-Macmillan Limited.
Dennis, A. R. & Kinney, S. T. (1998). Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality. Information Systems Research, 9(3), 256-274.
Dennis, A. R. & Valacich, J. S. (1999). Rethinking Media Richness: Towards a Theory of Media Synchronicity. in the Proceedings of the 32nd Hawaii International Conference on System Sciences, Los Alamitos, CA: IEEE Computer Society Press , http://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=00772701
Dittmar H. (1989). Gender identity-related meanings of personal possessions. British Journal of Social Psychology, 28, 159-171.
Eagly A. H. & Wood, W. (1991). Explaining sex differences in social behavior: a meta-analytic perspective. Personality and Social Psychology Bulletin, 17(3), 306-315.
Eagly A. H. (1987). Sex Differences in Social Behavior: A Social Role Interpretation,. Lawrence Erlbaum Associates, Hillsdale, New Jersey.
Eagly, A. H. & Steffen, V. (1984). Gender Stereotypes Stem from the Distribution of Women and Men into Social Roles. Journal of Personality and Social Psychology, 46(4), 735-754.
Eagly, A. H., & Carli, L. L. (1981). Sex of Researchers and Sex-Typed Communications as Deter minants of Sex Differences in Influenceability : AMeta-Analysis of social Influence Studies, Psychological Bulletin, 90(1), l-20 .
Eriksson K., Nilsson D. (2007). Determinants of the continued use of self-service technology:The case of Internet banking. Technovation, 27, 159-167
Fenner, G. H., & Renn, R. W. (2004). Technology-assisted supplemental work: Construct definition and a research framework. Human Resource Management, 43(2), 179-200.
Fetter, M. (1985). Sex Differences on the California Statewide Assessment of Computer Literacy, Sex Roles, 13(3-4), 181-192
Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introdluction to Theorv and Research. Addison-Wesley, Reading, MA.
Fornell, C. & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gefen D. & Straub D. W. (1997). Gender differences in the perception and use of e-mail: an extension to the technology acceptance model, MIS Quarterly, 21(4), 389-400.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: an integrated model. MIS Quarterly, 27(1), 51-90.
Gibson, J. J. (1979). The ecological approach to visual perception. Boston:Houghton Mifflin.
Gilbert, L. A. (1981). Toward mental health: The benefits of psychological androgyny. Professional Psychology, 12(1), 29-38.
Greenough, R. M.,& Tjahjono, B. (2007). An Interactive Electronic Technical Manual for an Advanced Aerospace Assembly Machine. International Journal of Advanced Manufacturing Technology, 3(9), 1045-1055
Grewal, Dhruv & Michael Levy (2009). Emerging Issues in Retailing Research.Journal of Retailing,85(4),522-526.
Gronroos, C. (1982). Service quality: The six criteria of good perceived service quality. Review of Business, 9(4), 10-13.
Guilford (1965). Fundamental Statistics in Psychology and Education, 4th, New-York:McGraw-Hill.
Hairs, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis., N.Y.: Macmillan.
Harris, R. J., Pounds, J. C., Maiorelle, M. J., & Mermis, M. (1993). The Effect of Type of Claim, Gender, and Buying History on the Drawing of Pragmatic Inferences from Advertising Claims. Journal of Consumer Psychology, 2(1), 83-95.
Hayashi, A., Chen, C., Ryan, T., & Wu, J. (2004). The role of social presence and moderating role of computer self efficacy in predicting the continuance usage of e-learning systems. Journal of Information Systems Education, 15(2), 139-154.
Henrie, R. L., Aron, R. H., Nelson, B. D., & Poole, D. A. (1997). Gender-Related Knowledge Variations Within Geography. Sex Roles, 36(9), 605-623.
Hoffman, L. W. (1972). Early Childhood Experiences and Women's Achievement Motives. Journal of Social Issues, 28(2), 129-155 .
Hofstede, G. (1980). Culture's Consequences:International Differences in Work Related Values, London : Sage .
Hong, S., Thong, J. Y. L., & Tam, K. Y. (2006). Understanding continued information technology usage behavior: A comparison of three models in the context of mobile internet. Decision Support Systems, 42(3), 1819-1834.
Hu, L. & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1-55.
Jackson, C. M., Chow, S., & Leitch, R. A. (1997). Toward an understanding of the behavioral intention to use an information system. Decision Sciences, 28(2), 357-389.
Kahai, S., & Cooper, R. (2003). Exploring the core concepts of media richness theory:The impact of cue multiplicity and feedback immediacy on decision quality. Journal of Management Information Systems, 20(1), 263-299.
Karahanna, E., & Limayem, M. (2000). E-mail and V-mail usage: Generalizing across technologies. Journal of Organizational Computing and Electronic Commerce, 10(1), 49-66.
Keil, M., B. C. Y., Wei, K-K., & Saarinen, T. (2000). A cross-cultural study on escalation of commitment behavior in software projects. MIS Quarterly, 24(2), 299-325
Kerlinger, F. N. (1978). Foundations of Behavioral Research. McGraw-Hill, N.Y.
Kim, T., & Biocca, F. (1997). Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion. Journal of Computer-Mediated Communication, 3(2).Retrieved August 9, 2009, from http://jcmc.indiana.edu/vol3/issue2/kim.html
Kotler, R. & Armstrong, G. (2010)。行銷管理 (廖淑伶譯)。台北:台灣培生教育
Landau, S. B., & Leventhal, G. A. (1976). A Simulation Study of Administrators' Behavior Toward Employees Who Receive Job Offers. Journal of Applied Social Psychology, 6, 291-306 .
Lawton, C. A. (1994). Gender differences in way-finding strategies: Relationship to spatial ability and spatial anxiety. Sex Roles, 30(11), 765-779.
Lee, M. K. O., Cheung, C. M. K. & Chen, Z. (2007). Understanding User Acceptance of Multimedia Messaging Services: An Empirical Study. Journal of the American Society for Information Science and Technology, 58(13), 2066-2077.
Lee, M. K. O., Cheung, C. M. K., & Chen, Z. (2005). Acceptance of internet-based learning medium: The role of extrinsic and intrinsic motivation. Information and Management, 42(8), 1095-1104.
Legris, P., Ingham, J., & Collerette, P. (2003). Why Do People Use Information Technology? A Critical Review of the Technology Acceptance Model. Information and Management, 40(3), 191-204.
Lemmens, J. L., Bushman, B. J., & Konijn, E. A. (2006). The appeal of violent video games to lower educated aggressive adolescent boys from two centuries. CyberPsychology and Behavior, 9(5), 638-641.
Liao, C., Chen, J. L., & Yen, D. C. (2007). Theory of planning behavior(TPB)and customer satisfaction in the continued use of e-service: An integrated model. Computers in Human Behavior, 23(6), 2804-2822.
Lim, K. H., & Benbasat, I. (2000). The effect of multimedia on perceived equivocality and perceived usefulness of information systems. MIS Quarterly, 24(3), 449-471.
Limayem, M. & Cheung, C. M. K. (2008). Understanding information systems continuance: The case of Internet-based learning technologies.Information and Management, 45(4), 227-232.
Lin & Hsieh (2011). Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale. Journal of Retailing, 87(2), 194-206
Lin, C. S., Wu, S., & Tsai, R. J. (2005). Integrating perceived playfulness into expectation confirmation model for web portal context. Information and Management, 42(5), 683-693.
Lippa, R. A. (1994). Introduction to social psychology.Belmont. CA:Brooks/Cole., 348-359
Liu, S. H., Liao H. L., & Jean P. (2009), Impact of media richness and flow on e-learning technology acceptance. Computers and Education. 52(3), 599-607.
Lundeberg, M. A., Fox, P. W., & Puncochar, J. (1994). Highly Confident But Wrong : Gender Differences and Similarities in Confidence Judgments.Journal of Educational Pschology, 86, 114-121 .
Maccoby, E. E., & Jacklin, C. N. (1974). The psychology of sex differences. Standford, CA: Standford University Press.
Maccoby, E. E., & Jacklin, C. N. (1978). The Psychology of Sex Differences: Stanford University Press.
Mathieson, K. (1991).Predicting User Intentions: Comparing the technology Acceptance Model with the Theory of Planned Behavior. Information Systems Research , 2(3), 173-191.
McGrath, J. E., & Hollingshead, A. B., (1993). Putting the Group Back in Group Support Systems:Some Theoretical Issues About Dynamic Processes in Group with Technological Enhancements.Group Support Systems:New Perspectives. New York. Macmillan. 78-96.
Meuter, M. L., Ostrom, A. L., Roundtree, R. I. & Bitner, M. J. (2000). Self-service technologies: understanding customer satisfaction with technology-based service encounters . Journal of Marketing, 64(3), 50-64.
Meyers-Levy, J. (1988). The influence of sex roles on judgment. Journal of Consumer Research, 14(4), 522.
Minton, C., Kagan, J., & Levine, J. A. (1971). Maternal Control and Obedience in the Two-Year-Old. Child Development, 42(6), 1873-1894 .
Minton, H. L., & Schneider, F. W. (1980). Differential Psychology, Prospect Heights, IL : Waveland Press .
Montello, D. R., Lovelace, K. L., Golledge, R. G., & Self, C. M. (1999). Sex-related differences and similarities in geographic and environmental spatial abilities. Annals of the Association of American Geographers, 89(3), 515-534.
Mundorf, N., Westin, S., Dholakia, N., & Brownell, W. (1992). Reevaluating gender differences in new communication technologies.Communication Research Report, 9(2), 171-181.
Nunnally, J. C. (1978). Psychometric Theory. New York: McGraw Hill.
O'Laughlin, E. M., & Brubaker, B. S. (1998). Use of landmarks in cognitive mapping: Gender differences in self report versus performance. Personality and Individual Differences, 24(5), 595-601.
Oliver, R. L. (1997). Satisfaction: A Behavior Perspective on the Consumer. New York: McGraw-Hill.
Parsons, J. E., & Bales, R. F. (1955). Familv : Socialization and Interaction Process . Glencoe, IL : Free Press .
Pease, B., & Pease, A. (2001). Why men don't listen and women can't read maps: How we're different and what to do about it: Broadway Books.
Pleck, J. H. (1981). The myth of masculinity. Cambridge, MA: MIT Press.
Rayport, J. F. & Sviokla, J. J. (1995). Exploiting the Virtual Value Chain. Harvard Business Review, 14-24.
Rhoda, D. L. (1990). Theoretical perspectives on sexual difference. New Haven:Yale University Press, 197-212
Robert, L. P., & Dennis, A. R. (2005). Paradox of Richness: A Cognitive Model of Media Choice. IEEE Transactions on Professional Communication, 48(1), 10-21.
Roca, J. C., Chiu, C. M., & Martinez, F. J. (2006). Understanding e-learning continuance intention: An extension of the technology acceptance model . International Journal of Human-Computer Studies, 64(8), 683-696.
Rosenkrantz, P., Vogel, P., Bee, H., Broverman, L., & Broverman, D. M. (1968). Sex-Role Stereotypes and Self Concepts in College Students. Journal of Consulting and Clinical Psyehology, 32, 287-295 .
Rowley, J. & Slack, F. (2000). Kiosks in retailing: The quiet revolution, (Submitted)
Rowley, J. (1995). Multimedia kiosks in retailing. International Journal of Retail and Distribution Management, 23(5), 32-40.
Schierz, P. G., Schilke, O., & Wirtz B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9, 209-216
Scott (1994). The measurement of information system effectiveness: evaluating a measuring instrument, in Proceedings of the Fifteenth International Conference on Information system, Vancouver, BC, 111-128.
Short, J., Williams, E., & Christie, B. (1976). The Social Psychology of Telecommunications. London: John Wiley & Sons.
Skitka, L. J., & Maslach, C. (1996). Gender as Schematic Category : A Role Construct Approach.Social Behavior and Personality, 24(l), 53-74.
Slack, F. & Rowley, J. (2002). Kiosks 21: a new role for information kioks?. International Journal of Information Management, 22, 67-83.
Slack, F., & Rowley, J. E. (2004). Challenges in the delivery of e-government through kiosks. Journal of Information Science, 30(4), 369-377.
Sorebo, O. & Eikebrokk, T. R. (2008). Explaining IS continuance in environments where usage is mandatory. Computers in Human Behavior, 24(5), 2357-2371
Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73-93.
Taylor, M. C., & Hall, J. A. (1982). Psychological Androgyny:Theories, Methods, and Contusions, Psychological Bulletin, 92, 347-366.
Taylor, S. & Todd, P. (1995). An integrated model of waste management behavior: A test of household recycling and composting intentions. Environment and Behavior, 27, 603-630.
Thong, J. Y. L., Hong, S. J., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799-810.
Trevino, L. K., Daft, R. L., & Lengel, R. H.(1990). Understanding Managers’ Media Choices: A Symbolic Interactionist Perspective. Organizations and Communication Technology, NewburyPark, CA: Sage, 71-94.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478.
Venkatesh, V., Speier, C., & Morris, M. G. (2002). User Acceptance Enablers in Individual Decision Making about Technology: Toward an Integrated Model. Decision Sciences, 33(2), 297-316.
Walther, J. B.(1992). Interpersonal effects in computer-mediated interaction: A relational perspective. Communication Research, 19(1), 52-90.
Welter, L., Shlomi, A., & Zimont, G. (1976). Birth order, Sex, and Occupational Interest. Journal of Vocational Behavior, 8(1), 45-50 .
Williams, J. E., & Best, D. L. (1982). Measuring sex stereotypes: A thirty-nation study. Beverly Hills. CA: Sage.
Wood, R. T. A., Griffiths, M. D., Chappell, D., & Davies, M. N. O.(2004).The structural characteristics of video games: A psycho-structural analysis. CyberPsychology and Behavior, 7(1), 1-10.
Zhang, K. Z. K., Lee, M. K. O., Cheung C. M. K., & Chen, H. (2009). Understanding the role of gender in bloggers' switching behavior. Decision Support Systems, 47, 540-546

三、參考網址
1.高雄市民政局,網址:http://cabu.kcg.gov.tw/cabu2/statis61B1.aspx
2.7-11,網址:http://www.7-11.com.tw/
3.鉅亨網,網址:http://tw.stock.yahoo.com/news_content/url/d/a/101201/2/2c5dm.html
4.今日新聞網,網址:http://www.nownews.com/2011/08/29/320-2738835.htm
5.動腦雜誌,2009年9月號401期動腦雜誌,網址:http://www.wretch.cc/blog/vickytop/188708
6.時報資訊,網址:http://tw.stock.yahoo.com/news_content/url/d/a/110830/3/2rcrr.html
7.LAWSON,網址:http://www.lawson.co.jp/service/counter/index.html
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔