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研究生:陳葳凌
研究生(外文):Wei-Ling, Chen
論文名稱:體制壓力、綠色資源對綠色產品創新與綠色產品創新成功關聯性之研究:以台灣電機電子產業為例
論文名稱(外文):The Relationship among Institutional Pressure, Green Resources, Green Product Innovation and Green New Product Success : An Empirical Study on Electrical and Electronic Industries in Taiwan
指導教授:黃義俊黃義俊引用關係
指導教授(外文):Yi-Chun Huang
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:142
中文關鍵詞:體制壓力綠色資源綠色產品創新綠色產品創新成功
外文關鍵詞:institutional pressuregreen resourcegreen product innovationgreen product innovation success
相關次數:
  • 被引用被引用:8
  • 點閱點閱:741
  • 評分評分:
  • 下載下載:172
  • 收藏至我的研究室書目清單書目收藏:0
在台灣,有關環保產業方面的研究,大多集中在策略行銷方面,極少探討企業為何與如何做一些採用綠色產品創新,先前的研究多為探討綠色創新,甚少對綠色產品創新及綠色產品創新成功這方面進一步深入研究,因此,本研究基於以上論點整合體制理論、資源基礎觀建立研究架構,探討對綠色產品創新及綠色產品創新成功的影響。
本研究以台灣電機電子產業為對象,以問卷調查法發放958份問卷,有效回收問卷為189份,經由AMOS統計軟體分析結果顯示:體制壓力對探索型與應用型綠色產品創新有正向影響,而企業之綠色資源對探索型與應用型綠色產品創新有正向影響,另外企業的綠色資源對綠色產品創新成功有正向影響,企業之探索型綠色產品創新與應用行綠色產品創新對企業的綠色產品創新成功有正向影響,最後,體制壓力與綠色資源透過探索型與應用型綠色產品創新間接影響綠色產品創新成功。
Reviewing prior studies on green innovation mainly focused on the strategic marketing and green innovation. There is lack of comprehensive model to explore why and how do some firms adopt green product innovation that go beyond regulatory compliance. Therefore, this study applies multi-perspectives, i.e., institutional theory and resource-based view to build up the research frameworks and then to conduct empirical research.
This study adopts the method of questionnaire investigation for electrical and electronic industries in Taiwan. This study mails 958 questionnaires; the 189 valid questionnaires are turned. And using AMOS statistics software to analysis the data, and there are main findings. The first, institutional pressure has a significant positive effect on the exploration/ exploitation green priduct innovation. The second, green resource has a significant positive effect on the exploration/ exploitation green product innovation. The third, green resource has a significant positive effect on the green product innovation success. The fourth, exploration/ exploitation green product innovation has a significant positive effect on the green product innovation success. The fifth, institutional pressure can through exploration/ exploitation green product innovation has a significant indirect effect on green product innovation success. The sixth, green resource can through exploration/ exploitation green product innovation has a significant indirect effect on green product innovation success.
摘要 I
致謝 IV
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 5
第四節 研究流程 7
第二章 文獻探討 8
第一節 電機電子產業 8
一、起源 8
二、電機電子環保趨勢 8
三、WEEE之相關內容 9
四、RoHs之相關內容 10
五、EuP之相關內容 11
六、環保的重要性-產業受到之衝擊與影響 12
七、相關研究 16
八、小結 16
第二節 綠色產品創新成功 18
一、綠色管理定義 18
二、綠色管理的演變 19
三、綠色產品創新開發相關研究 20
四、綠色產品創新成功 20
五、小結 21
第三節 綠色產品創新 22
一、創新 22
二、綠色創新 23
三、綠色產品創新 25
四、應用型綠色產品創新與探索型綠色產品創新 26
五、相關研究 27
六、小結 28
第四節 體制理論 29
一、體制理論 29
二、體制理論之構面-同形 30
三、綠色體制理論 32
四、相關研究 34
第五節 資源基礎觀 37
二、企業的自然資源基礎觀點 41
三、體制理論與資源基礎觀的結合運用 43
第三章 研究方法 47
第一節 研究架構 47
第二節 研究假說 49
一、體制壓力與綠色產品創新的關係 49
二、綠色資源與綠色產品創新的關係 49
三、綠色資源與綠色產品創新成功的關係 50
四、綠色產品創新與綠色產品創新成功的關係 51
五、體制壓力、綠色產品創新與綠色產品創新成功的關係 52
六、綠色資源、綠色產品創新與綠色產品創新成功的關係 52
第三節 變數操作性定義與衡量 53
一、體制壓力 53
二、綠色資源 54
三、綠色產品創新 55
第四節 資料收集方法 57
一、調查方法 57
二、問卷前測 57
第五節 資料分析方法 61
一、效度分析 61
二、信度分析 61
三、敘述性統計分析 61
四、獨立性t 檢定 61
五、ANOVA 分析 62
六、Pearson 相關分析 62
七、整體模式建立與分析 62
第四章 研究分析與結果 63
第一節 回收樣本敘述統計分析 63
一、問卷回收概況 63
二、樣本資料分析 63
第二節 信度與效度分析 64
一、效度分析 64
二、信度分析 71
第三節 研究構面之敘述統計 74
一、體制壓力之敘述統計 74
二、綠色資源之敘述統計 76
三、綠色產品創新之敘述統計 78
四、綠色產品創新成功 79
第四節 獨立性T 檢定與ANOVA 分析 80
一、家族企業之獨立性t 檢定 80
六、企業員工人數之ANOVA 分析 82
第五節 相關分析 84
一、體制壓力、綠色資源、探索型綠色產品創新、應用型綠色產品創新和綠色產品創新成功相關分析 84
二、體制壓力與探索型綠色產品創新之相關分析 85
三、體制壓力與應用型綠色產品創新之相關分析 86
四、綠色資源與探索型綠色產品創新之相關分析 87
五、綠色資源與應用型綠色產品創新之相關分析 88
六、探索型綠色產品創新與綠色產品創新成功之相關分析 88
七、應用型綠色產品創新與綠色產品創新成功之相關分析 89
八、綠色資源與綠色產品創新成功之相關分析 89
第六節 整體模式分析 90
一、模式建立 90
二、線性結構評估 92
第七節 綠色產品創新之中介效果分析 98
一、探索型綠色產品創新對體制壓力與綠色產品創新成功中介影響之驗證 98
二、應用型綠色產品創新對體制壓力與綠色產品創新成功中介影響之驗證 99
三、探索型綠色產品創新對綠色資源與綠色產品創新成功中介影響之驗證 99
四、應用型綠色產品創新對綠色資源與綠色產品創新成功中介影響之驗證 100
第八節 小結 101
第五章 結論 102
第一節 研究結論 102
一、體制壓力與綠色產品創新的關係 102
二、綠色資源與綠色產品創新的關係 103
三、綠色資源與綠色產品創新成功的關係 104
四、綠色產品創新與綠色產品創新成功的關係 104
五、綠色產品創新之中介效果 105
第二節 管理意涵 106
第三節 研究貢獻 107
一、在學術方面 107
二、在實務方面 107
第四節 研究限制及未來方向 108
一、研究限制 108
二、未來研究方向 108
參考文獻 109
一、中文部分 109
二、英文部分 112
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