(3.236.122.9) 您好!臺灣時間:2021/05/09 06:48
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

: 
twitterline
研究生:劉致中
研究生(外文):Chih Chung Liu
論文名稱:探討虛擬品牌社群知覺品質對購買意圖之影響-以涉入與產品複雜度為干擾變數
論文名稱(外文):The Influence of Perceived Quality in virtual brand communities on purchase intentions-Involvement and Product Complexity as Moderators
指導教授:王崇昱王崇昱引用關係
指導教授(外文):Chung Ue Wang
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:117
中文關鍵詞:資訊品質關係品質服務品質降低不確定性涉入產品複雜度購買意願
外文關鍵詞:information qualityrelationship qualityservice qualityuncertainty reductioninvolvementproduct complexitypurchase intention
相關次數:
  • 被引用被引用:20
  • 點閱點閱:1498
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:640
  • 收藏至我的研究室書目清單書目收藏:1
過去探討有關虛擬品牌社群之研究甚多,但鮮少有學者以「降低不確定性」的角度,探索哪些因素是降低不確定性的來源,以及對購買意向的影響。因此,本研究將以降低不確定性理論(Uncertainty Reduction Theory,URT)為基礎,再整合其他相關文獻,並以資訊品質、關係品質及服務品質為前因變數,購買意願為應變數,涉入程度與產品複雜度為干擾變數,希望從中探討哪些因素是足以降低不確定性,進而發展出與消費者購買意向之間的因果關係。
本研究採用問卷調查法蒐集資料,回收有效問卷共244份,並以結構方程模式(Structure Equation Model, SEM)進行資料分析。研究結果分述如下:(1)降低不確定性正向影響購買意圖。(2)資訊品質正向影響降低不確定性。(3)產品複雜度正向干擾關係品質對降低不確定性的影響。根據研究結果,本研究提出相關建議。
There are numerous studies regaring virtual brand communities, but few scholars try to explore what factors will influence purchase intention via reduce uncertainty. Theory Uncertainty Reduction Theory (URT), that is, information quality, relationship quality and service quality are viewed as antecedent variables, purchase intentions are viewed as the dependent variable, involvement as well as the degree of product complexity are viewed as moderators, and reduce uncertainty is viewed as mediator.
In this study, questionnaire was used to collect data, and finally 244 valid sample are adopted, Using structural equation modeling (SEM) for data analysis, the results are follows: (1) uncertainty reduction positively influence purchase intentions. (2) information quality postvely influence uncertainty reduction. (3) product complexity positively moderates the relationship between quality and uncertainty reduction. Based on the findings of this study relevant recommendations.
摘要 I
目錄 II
表目錄 IV
圖目錄 V
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第二章 文獻探討 7
第一節 線上品牌社群 7
第二節 購買意願 14
第三節 減少不確定性 15
第四節 資訊品質 25
第五節 關係品質 28
第六節 服務品質 36
第七節 涉入 40
第八節 產品複雜度 46
第三章 研究方法 49
第一節 研究架構 49
第二節 問卷設計及題項參考 50
第四章 研究分析與結果 59
第一節 敘述性統計分析 59
第二節 相關分析 61
第三節 信度與效度分析 62
第四節 結構方程式模式分析 69
第五節 干擾作用之檢定 73
第六節 假設檢定分析結果 76
第七節 額外分析 77
第五章 結論與建議 79
第一節 研究結論 79
第二節 研究貢獻與管理意涵 82
第三節 研究限制及未來研究方向 85
參考文獻 88
中文文獻 88
英文文獻 90
附錄:問卷 106
James G. Barnes(2001)著,陳正芬,林宜萱譯。「跟顧客搏感情─街坊小店學來的顧客關係管理」。美商麥格羅‧希爾(McGraw-Hill)國際出版公司。
Lamb, Charles W., Joseph F. Hair, Carl McDaniel (魏上淩等譯,2005)。行銷管理。新加坡湯姆生國際出版有限公司 台灣分公司,7th ed.
方世榮譯,Kotler著。行銷管理學。台北:東華書局,2000。
吳文經(2007)。品牌社群參與行為之研究─以台灣自發性攝影品牌虛擬社群為例。私立元智大學碩士論文
吳孟芸(2008)。拍賣網站之購物行為研究:買方之不確定性與資訊瀏覽初探。國立中正大學碩士論文
沈婉婷(2011)。行動入口網站使用者滿意度衡量。國立台灣大學碩士論文
孫珮嘉(2006)。探討蘋果社群的品牌忠誠度-品牌關係演進觀點。國立台灣大學碩士論文
徐淑如(2009)。虛擬品牌社群關係對忠誠度之影響─知覺社群價值之中介效果。Electronic Commerce Studies ,七卷一期
財團法人資訊工業策進會。台灣線上購物市場調查,http://www.iii.org.tw/Service/3_1_4_c.aspx?id=127
張淳矞(2009)。以動態網絡分析探討網路社群口碑 與購買態度之關係:以批踢踢 nb_shopping 板為例。國立交通大學碩士論文
張愛華(2010)。品牌社群關係、顧客與公司關係品質對產品知識及品牌忠誠的影響。行銷評論,2010 年冬季第 7 卷,第 4 期,頁 497-524
許士軍 (1987)。「新加坡消費者對不同來源地產品之知覺及態度」。管理評論,第六卷,頁5-23
陳玫融(2009)。產品品牌熟悉度對於網路購物推薦機制輔助消費者購物決策滿意度之影響。國立中正大學碩士論文
陳思潔(2008)。虛擬品牌社群意識形成與影響因素。國立台北大學碩士論文
陳慶全(2010)。線上品牌社群特性對社群承諾和顧客忠誠影響研究 -兼論產品涉入的調節效果。國立台北大學碩士論文
創市集。創市際口碑篇,http://www.insightxplorer.com/specialtopic/2010_09_24.htm
黃俊英 & 賴文杉(1990)。產品涉入與使用情境交互作用之研究。國科會研究成果報:NSC77-0301-H110-008R。
資策會(FIND)。網路口碑調查,http://www.find.org.tw/find/home.aspx?page=board&id=1133
潘彥廷(2007)。部落格的品牌社群經營與購買意願之關係研究。國立政治大學碩士論文
蕭宗憫(2006)。虛擬品牌社群之研究。國立中興大學碩士論文
Adams, J. (1995). Risk. UCL Press, London.
Adjei & Stephanie M. Noble & Charles H. Noble(2010),The influence of C2C communications in online brand communities on customer purchase behavior,J. of the Acad. Mark. Sci. 38,634–653.
Ahn, T(2007). The impact of Web quality and playfulness on user acceptance of online retailing, 44(1) ,263-275.
Aladwani, M. A. and Palvia, C. P. (2002), “Developing and validating an instrument for measuring user-perceived web quality,” Information and Management, Vol. 39, No. 6, pp. 467-476.
Algesheimer, R., Dholakia, U. M., & Herrman, A. (2005). The social influence of brand community: evidence from European car clubs. Journal of Marketing, 69, 19–34.
Andersen, P.H. (2005). Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast. Industrial Marketing Management, 34, 285-297.
Anderson, J.C. and Gerbing, D.W.(1988).Structural equation modeling in practice:A review and recommended two-step approach.Psychological Bulletin,103(3),411-423
Anderson, S. W. and Lanen, W. N. (2002).Using electronic data interchange (EDI) to improve the efficiency of accounting transactions. Accounting Review, 77(4),703-730.
Andrews, Durvasula and Akhter (1990) A framework for conceptualizing and measuring the involvement construct in advertising research, Journal of Advertising, 19(4), 27 - 40.
Anton, C. C. & Carrero M. (2005),Analysing firms’ failures as determinants of consumer switching intentions.European Journal of Marketing,41(1/2)
Armstrong, Arthur & John III Hagel (1996), The Real Value of On-line Communities. Harvard Business Review, 74(3), 134-141.
Babin, B. J., & Boles J. S. (1998). Employee Behavior in a Service Environment: A Model and Test of Potential Differences between Men and Women. Journal of Marketing, 62(2), 77-91.
Babrow, A. S., Hines, S. C., & Kasch, C. R. (2000). Managing uncertainty in illness explanation: An application of problematic integration theory. In B. B. Whaley (Ed.), Explaining illness: Messages, strategies and contexts (pp. 41-67). Hillsdale, NJ: Erlbaum.
Bagozzi, R. P., &Yi, Y. (1988). On the Evaluation for Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Balasubramanian, S. and Mahajan, V. (2001). The Economic Leverage of the Virtual Community. International Journal of Electronic Commer, 5(3), Spring , 103 – 138.
Ball, D., Coelho, P. S. and Machas, A. (2004), The role of communication and trust in explaining customer loyalty: An extension to the ECSI model. European Journal of Marketing, 38(9/10), 1272-1293.
Ballou, D.P. & Pazer, H.L. (1982). The Impact of Inspector Fallibility on the Inspection Policy Serial Production System, Management Science,28(4), 387-399.
Bauer, H. H., M. Grether, and M. Leach, (2002), Building customer relations over the Internet. Industrial Marketing Management, 31, 155-163.
Beatty S. E. & Smith S. M.,(1987), External search effort: an investigation across several product categories, Journal of Consumer Research,14, 83-95.
Beatty, S. E., Homer, P. & Kahle, L. R. (1988).Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit. Journal of Academic Marketing Science, 16, 1-10.
Beatty, Sharon E. & Ferrell, M. Elizabeth(1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2),169-191.
Belanger France, Hiller, J. S. & Smith W. J. (2002). Trustworthiness in Electronic Commerce: the Role of Privacy, Security, and Site Attributes. Strategic Information Systems, 11, 245-270.
Bem, S. L. (1981). Gender schema theory. Psychological Review, 88 (4), 354–364.
Bender, T. (1978), Community and Social Change in America, Maryland: The Johns Hopkins University.
Berger, C. R. & Calabrese, R. J. (1975). Some explorations in initial interaction and beyond: Toward a development theory of interpersonal communication. Human Communication Research, 1, 99-112.
Berger, C. R. (1979). Beyond initial interaction: Uncertainty, understanding and the development of interpersonal interactions. In H. Giles & R. St.Claire (Eds.), Language and Social Psychology, 122-144. Oxford, UK:Blackwell.
Berry, L. L. (1983), “Relationship marketing,” in Berry, L. L., Shostack, G. L.and Upah, G. D. (Eds.), Emerging Perspectives
Berry, L. L. (1995), Relationship marketing of services-growing interest, Emerging perspectives, Journal of the Academy of Marketing Science, 23(4), 236-245.
Best, S. J., B. Krueger, C. Hubbard, & A. Smith (2001), An Assessment of the Generalizability. Social Science Computer Review, 19(2), 131-145.
Biggs, S.F., Bedard, J.C., Gaber, B.G., Linsmeier, T.J. (1985), The effects of task size and similarity of the decision behavior of bank loan officers. Management Science, 31(8).
BIGresearch, LLC. (2008). Shoppers say word of mouth is biggest influence on purchase of electronics, apparel Items. Retrieved December 05, 2010, fromhttp://www.bigresearch.com/news/bignrf112108.htm
Bloch, P. H. & M. L. Richins(1983), A theoretical Model for The Study of Product Importance Perceptions. Journal of Marketing, 47,69-81.
Bloch, Peter H., Daniel L., Sherrell , and Nancy M. Ridgeway (1986), Consumer Search:An Extended Framework. Journal of Consumer Research,.13,119-126
Brashers, D. E.(2001). Communication and uncertainty management. Journal of Communication, 51(3): 477-Blackwell and Engel, Consumer Behavior,9th ed., Harcourt, Inc..
Brashers. D. E., Neidig, J. L., Hass, S. M., Dobbs, L. K. & Russell, J. A.(2000). Communication in the management of uncertainty: The case of persons living with HIV Or AIDS. Communication Association. 67 ,63-84
Brooker, Peter (1984), Aircraft Collision Risk in the North Atlantic Region, The Journal of Operational Research Society, 35, 695-704.
Brown, Erika (2000) “Surfing With CEOs and Other Notables,” Forbes, 84
Burnham, T.A., Frels, J.K., & Mahajan, V. (2003). Consumer switching costs: a typology, antecedents, and con-sequences. Journal of Academy of Marketing Science, 31(2), 109–126.
Celsi, R. L. & J. C. Olson (1988), Role of Involvement in Attention Comprehension Processes. Journal of Consumer Research, 15,210-224.
Chatterjee, Patrali (2001), Online Review: Do Consumers Use Them? Advances in Consumer Research, 28 (1), 129-133.
Chaudhuri, A. (2000), A macro analysis of the relationship of product involvement and information search:the role of risk. Journal of Marketing, 64, 1-1.
Chevalier, Judith A. and Dina Mayzlin (2006), The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43 (3), 345-354.
Chiles, T. H., & McMackin, J. F. (1996). Integrating Variable Risk Preference, Trust, and Transaction Cost Economics. Academy of Management Review,21, 73-99.
Cho, C.-H., Kang, J., & Cheon, H. J. (2006). Online Shopping Hesitation. Cyberpsychology & Behavior, 9(3), 261-274.
Cho, J. (2004). Likelihood to abort an online transaction influences from cognitive evaluations, attitudes, and behavioral variables Information and Management 41(7), 827‐838
Clarke, K. & R. Belk (1978), The Effects of Product Involvement and Task Definition onAnticipated Consumer Effort. Advances in Consumer Research,5 ed. H. Keith Hunt, Ann Arbor: MI Association for Consumer Research,.313-325.
Cole, D. A. 1987. Utility of confirmatory factor analysis in test validation research. Journal of Consulting and Clinical Psychology, 55, 1019-1031.
Cole, S. J. (1998). Testimony Befor the Consumer Protection Committee on Commerce, U.S. House of Representatives, Washington D.C. Better Business Bureau.
Corbin, R. M. (1980). Decisions that might not get made. Cognitive Processes in Choice and Decision Behavior, 47-67.
Coyle, J.J., Bardi, E.J. & Langley, C.J.(2003), The Management of Business Logistics:A Supply Chain Perspective, 7th edition, Thomson South-Western
Crosby,L.A., K.R.Evans, and D.Cowles (1990), Relationship Quality in Services Selling:An Interpersonal Influence Perspective. Journal of Marketing, 54, 68-81.
D’Ambra, J. & Wilson, C. S.(2004). Use of the world wide web for international travel: Integrating the construct of uncertainty in information seeking and the task-technology fit (TTF) model. Journal of the American Society for Information
Daft, L. R., & Lengel, H. R. (1984). Information richness. a new approach tomanagerial behavior and organization design. Research in Organizational Behavior, 6, 191-233.
Deighton, J. (1996). The future of interactive marketing. Harvard Business Review, 74(6), 151–160.
Dellaert, B. G., & Stremersch, S. (2005). Marketing mass-customized products: striking a balance between utility and complexity. Journal of Marketing Research, 42, 219–227.
DeLone, W. H. & McLean, E. R. (2003), The DeLone and McLean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4) ,9-30.
DeLone, W. H. and McLean E. R. (1992). Information Systems Success: The Quest for the Dependent Variable. Information Systems Research, 3(1), 60-95
DeLone, W. H. and McLean E. R. (2004). Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model. International Journal of Electronic Commerce, 9(1), 31-47.
Dick, Alan S. and Basu Kunal (1994), Customer Loyal: Toward an Integrated Conceptual Framework. Journal of Academy of Marketing Science,22(.2), 99-113.
Dodds, W. B., Monroe, K. B. & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research. 28(3), 307-319.
Doney, P.M. and Cannon, J.P. (1997), “An examination of the nature of trust in buyer-seller relationships”, Journal of Marketing, Vol. 61 No. 2, pp. 35-51.
Dowling, G. R. and R. Staelin (1994),A Model of Perceived Risk and Intended Risk-handling Activity. Journal of Consumer Research, 21, 119-134.
Dwyer, F. R., Schurr, P. H. and Oh, S. (1987), Developing buyer-seller relationships. Journal of Counseling Psychology, 43(4), 34-57.
Engel, F. and R. D. Blackwell (1982), Consumer behavior, 4th ed. New York: The Dryden Press.
Engel, J. F., & Blackwell, R. (1984). Consumer Behavior: Rinehart and Winston Inc.
Engel, James F., Blackwell, Roger D. & Kollat, David T(1995). Consumer Behavior,8th ed. The International Edition: The Dryden Press, Harcourt Brace College Publisher
Festinger, L. (1957) ,“A theory of cognitive dissonance,” Stanford: Stanford University Press.
Fishbein, M. and Ajzen, I. (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA.
Fletcher, J. O., Simpson J. A. and Thomas, G. (2000), The measurement of perceived relationship quality components: A confirmatory factor analytic approach. Personality and Social Psychology Bulletin, 26(3), 340-354.
Fornell, C. and D. E. Larcker, (1981). Evaluating structural equation models with unobservables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Forsythe, S. M., & Shi, B. (2003). Consumer patronage & risk perceptions in Internet shopping. Journal of Business Research, 56, 867- 875.
Garbarion, Ellen and Mark S. Johnson (1999), The Different Roles of Satisfaction, Trust and Commitment in Consumer Relationships. Journal of Marketing, 63 (2), 70-87.
Gebauer, J. & Scharl, A(1999). Between flexibility and automation: An evaluation of web technology from a business process perspective, Journal of Computer Mediated Communication, 5(Dec), 2.
Gefen, D., Karahanna, E., & Straub, D. W. (2003b). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51-90.
Grover, V. (1993) An Empirical Derived Model for the Adoption of Customer-based IOS. Decision Science, 24(3), 603-640.
Grover, V. and Saeed, K. A. (2007). The impact of product, market, and relationship characteristics on interorganizational system integration in manufacturer-supplier dyads. Journal of Management Information Systems, 23(4), 185-216.
Gruen, T. W., Summers, J. O. and Acito, F. (2000).Relationship marketing activities, commitment and membership behaviors in professional associations. Journal of Marketing, 64(3), 34-49.
Gummesson, E. (1987). The new marketing developing long-term interactive relationships. Long Range Planning, 20(4), 10-20.
Hahha and Wozniak(2001), Consumer Behavior.1th, Prentice-Hall,Inc.
Hair, j. f., Anderson, R. E., Tatham R. L., and Black,W. C. (1998),Multivariate data analysis, UK:Prentice Hall International.
Hair, J. F., William, C. B., Barry, J. B., Anderson, R. E. & Tatham, R. L. (2006). Multivariate Data Analysis. 6th Edition. Englewood Cliff, NJ: Prentice Hall
Hanson, W. A., Principles of Internet Marketing, (2000), Ohio: South-Western College Publishing
Hennig-Thuran, T. and A.Klee (1997).The Impact of Customer Satisfaction and Relationship Quality on Customer Retention:A Critical Reassessment and Model Development.Psychology&Marketing,,14(8), 764-797.
Hennig-Thurau, T., K. P. Gwinner, and D. D.Gremler, (2002).Understanding Relationship Marketing Outcomes-An Integration of Relational Benefits and Relationship Quality. Journal of Service Research 4(3), 230-247.
Hillery, G.A., Jr. (1955). Definitions of Community: Areas of Agreement. Rural Sociology, 20, 111–123.
Hoffman, D. L. and T. P. Novak, 1996Marketing in Hypermedia computer-mediated Environments: Conceptual Foundations.Journal of Marketing, 60, 50-68.
Hoffman, D., Novak, Thomas P., & Peralta, M.(1996). Building consumer trust in online environment: The case for information privacy. Communication of the ACM, 42(4),.80-85.
Houston, Michael J. and Michael L. Rothschild (1978), “Conceptual and Methodological Perspectives in Involvement,” Research Frontiers in Marketing: Dialogues and Directions, ed. S. Jain, Chicago: American Marketing Association, p.184.
Howard, J. A. and J. N. Sheth(1969), The theory of Buyer Behavior, N. Y.: John Wily & Sons.
Hupfer, Nancy and David Gardner (1971), “Differential Involvement with Product and Issues: An Exploratory Study,” David M. Gardner ed., Proceedings: Association for Consumer Research, College Park, MD: Association for Consumer Research, p.62.
Infante, D. A., Rancer, A.S., & Womack, D. F. (1993). Building communication theory.(2rd ed.).( 288-296). Prospect, Heights, Ill.: Waveland Press, Inc.
Jackson, B. B. (1989), Winning and Keeping Industrial Customers: The Dynamic of Customer Relationship, Lexington Books, Lexington, MA.
James H. McAlexander, John W. Schouten,& Harold F. Koeing,(2002). Building Brand Community. Journal of Marketing, 66, 38-55
Jarvelin, A. and U. Lehtinen, (1996).Relationship Quality in Business-to- Business Service Context,” Edvardsson, B. B., Johnston, S. W. and E. E.Scheuing, QUIS 5 Advancing Service Quality: A Global Perspective, Warwick Printing Company Ltd, 243-254.
Jarvenpaa, S. L., & Todd, P. A. (1997). Consumer reaction to electronic shopping on
Jeong, Miyoung and Carolyn U. Lambert (2001).Adaptation of an Information Quality Framework to Measure Customers’ Behavioral Intentions to Use Lodging Web Sites. International Journal of Hospitality Management, 20 (2), 129–146.
Jiang, J., G. Klein and Crampton, S.M., (2000). A note of SERVQUAL reliability and validity in information system ervice quality measurement. Decision Science 31(3), 725-744.
John Hagel III & Authur G.Armstrong(1997), NET GAIN, Mckinsey&Company,Inc.
Johnsen, S. A. (2009).Perfect order: Recognizing complexity in Bali. The Australian of Anthropology, 20(3), 388-390.
Jones, S., Wilikens, M., Morris, P., & Masera, M. (2000). Trust Requirements in e‐Business. Communications of the ACM, 43(12), 81‐87.
Kassarjian, H. H. & Sheffet, N. J. (1981). Low involvement: A second look. in Advances in Consumer Research , Vol. 8, Kent, B. Monroe ed., Ann Arbor, MI: Association for Consumer Research, 31-34.
Katona, G. and E. Mueller (1955).A Study of Purchase Decisions,” in Consumer Behavior: The Dynamics of Consumer Reaction”. Ed. L. H. Clark, New York: New York University Press, 30-87.
Kaushik Mitra, Michelle C. Reiss & Louis M. Capella,(1999), The Journal of services Marketing, 13(3),208-228.
Keaveney, S.M. and Parthasarathy, M. (2001), “Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors”, Journal of the Academy of Marketing Science, Vol. 29 No. 4, pp. 374-90.
Kim J.U , KimW.J. , Park S. C. ,(2010).Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping .Computers in Human Behavior ,26,1208–1222
Kim, H., Kim, G. J., Park, H. W., & Rice, R. E. (2007). Configurations of relationships in different media: FtF, email, instant messenger, mobile phone, and SMS. Journal of Computer-Mediated Communication, 12(4), 26.
Kim, W. G. and Y. Cha, (2002).Antecedents and Consequences of Relationship Quality in Hotel Industry.Hospitality Management, 21, 321-338.
Kim, W. G.., C. Lee, & S. J. Hiemstra (2004). Effects of an Online Virtual Community on Customer Loyalty and Travel Product Purchases. Tourism Management, 25, 343-355.
King, Charles W. and Lawrence J.Ring(1980).Market Positioning Across Retail Fashion Institutions: A Comparative Analysis of Store Types.Journal of Retailing,56(1),37-55.
Kotler, P. (2000), Marketing Management: Analysis, Planning, Implementation and Control, (10th Ed.), Prentice-Hall, Upper Saddle River, NJ.
Kozinets, R. V. (2002). The field behind the screen: using netnography for marketing research in online communities. Journal of Marketing Research, 39(1), 61–72.
Krugman,H.E. (1965). The Impact of Television Advertising Learning without Involvement. Public Opinion Quarterly, 29,349-356.
Kumar, N., Scheer, L. K. and Steenkamp, E. M. (1995).The effects of supplier fairness on vulnerable resellers. Journal of Marketing Research, 32(1), 54-65.
Kwak, H., Fox, R. J., & Zinkhan, G. M. (2002). What products can be successfully promoted and sold via the Internet? Journal of Advertising Research, 42(1), 23-38.
Lagace, R. R., Dahlstrom, R. and Gassenheimer, J. B. (1991).The relevance of ethical salesperson behavior on relationship quality: The pharmaceutical industry. Journal of Personal Selling and Sale Management, 11(4), 39-47.
Lastovicka, John L. and Davit M. Gardner (1979) "Components of Involvement," in John C. Maloney and Bernard Silverman (eds.) Attitude Research Plays for High Stakes, Chicago, IL. American Marketing Association, 53-73
Lastovicka,John & David M.Gardner (1978).Components of Involvement in Attitude.Research Plays for High Stakes, J. C. Maloney and B. Silverman, eds. Chicago: American Marketing Association, 53-73
Lawrence, A. C., Evans, K. R., and Cowles, D. (1990). Relationship quality in services selling: An interpersonal influence perspective.Journal of Marketing, 54(3), 68-81.
Lee, K. S., & Tan, S. J. (2003). E-retailing versus Physical Retailing: A Theoretical Model and Empirical Test of Consumer Choice. Journal of Business Research, 56, 877-885.
Levitt , T.(1986)The Marketing Imagination , New York: The Free Press
Levitt, T., 1983. After the sale is over. Harvard Business Review 61 (5), 87-93.
Liang, H., Xue, Y., Laosethakul, K., & Lloyd, S. J. (2005). Information Systems and Healthcare–I: Trust, Uncertainty, and Online Prescription Filling. Communications of the Association for Information Systems, 15, 41-60.
Liang, T. P., & Huang, J. S. (1998). An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model. Decision Support Systems, 24, 29-43.
Liebermann Y. & A. Flint-Goor,(1996), International Journal of R esearch in Marketing13 (3), 237-249.
Lim, Nena (2003), Consumers’ Perceived Risk: Sources versus Consequences. Electronic Commerce Research and Applications, 2, 216-228.
Liu, C.T(2011). The effects of relationship quality and switching barriers on customer loyalty, 31, 71-79.
Maclaran P. and Catterall, M. (2002). Researching the Social Web: Marketing Information from Virtual Communities. Marketing Intelligence & Planning, 20(6), 319-326
McAlexander, J. H., J.W. Schouten, and H. F. Koenig, (2002), Building Brand Community.Journal of Marketing, 66(1), 38-54.
McAlexander, J. H., Schouten, J.W., & Koening, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38-54.
McCold, P &Wachtel, B (1998) “Community is not a Place: A New Look at Community Justice Initiatives, Contemporary Justice Review, 1(1), 71.
McWilliam, G. (2000). Building stronger brands through online communities. Sloan Management Review, 41(3), 43–54.
Meyer, J. P. & Herscovitch, L. (2001). Commitment in the workplace : Toward a general model. Human Resource Management Review, 11(3), 299-326
Mitchell, V.W. (2001).Re-conceptualizing consumer store image processing using perceived risk. Journal of Business Research, 54( 2), 167-72.
Mitchell, Vincent-W. (1992). Understanding Consumers’ Behavior: Can Perceived Risk Theory Help?. Management Decision, 30(3), 26-31.
Mittal, B.,(1995), An integrated framework for relating diverse consumer characteristics to supermarket coupon redemption. Journal fo Marketing Research, 31, 533-544
Morgan, R. M. and Hunt, S. D.(1994).The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
Morwitz, V. G. and Schmittlein, D. (1992).Using segmentation to improve sales forecasts based on purchase intent: Which intenders actually buy? Journal of Marketing Research, 29(4), 391-405.
Muniz, A.T., Jr. & O’Guinn, T.C. (2001). Brand Community. Journal of Consume Research, 27(4), 412–432.
Novak, S. and Eppinger, S. D. (2001). Sourcing by design: Product complexity and the supply chain. Management Science, 47(1), 189-204.
Nunnally, J. C. (1978), Psycholometric Theory, NY:McGraw-Hill.
O’Keefe, R.M., McEachern, T.(1998), Web-based customer decision support systems. CACM, 41( 3).
Oliver, R. L., & Shor, M. (2003). Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes. Journal of Product & Brand Management, 12(2).
Opinion Research Corporation (2008). Online consumer reviews significantly impact consumer purchasing decisions. Retrieved December 05, 2010, from http://www.opinionresearch.com/fileSave/Online_Feedback_PR_Final_6202008 .pdf
Ouwersloot, H. & Odekerken-Schroder, G. (2008). Who’s who in brand communities –and why? European Journal of Marketing, 42(5/6), 571-585.
P., Andreou, A., Kanellis, P., and Martakos, D. (2001).Trust and relationship building in electronic commerce. Internet Research: Electronic Networking Applications and Policy, 11(4), 322-332.
Parasuraman, A. and Grewal, D. (2000), “The impact of technology on the quality-value-loyalty chain: A research agenda,” Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp. 168-174.
Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49 (3), 41-50.
Park, C.W. (1976) The effect of individual and situation-related factors on Consumer selection of judgmental models. Journal of marketing research,13, 144-151.
Pavlou, P. A. (2002). Institutional trust in interorganizational exchange relationships: The role of electronic B2B marketplace. Journal of Strategic Information Systems, 11(3/4).
Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
Pavlou, P. A., Liang, H., & Xue, Y. (2007). Understanding and Mitigating Uncertainty in Online Exchange Relationships: a Principal-Agent Perspective. MIS Quarterly, 31(1), 105-136.
Payne, J.W. (1976). Task Complexity and Contingent Process in Decision Making: An Information Search and Protocol Analysis. Organization Behavior and Human performance, 16, 366-387.
Petty, Richard E. and John T. Cacioppo (1979). Issue Involvement Can Increase or Decrease Message Relevant Cognitive Responses. Journal of Personality and social Psychology, 37, 1915-1926
Prahalad, C. & Hamel, G. (1994). The Core Competence of the Corporations. Harvard Business Review, 68(3), 79-91.
Qureshi, I., Fang, Y., Ramsey, E., McCole, P., Ibbotson, P., & Compeau, D. (2009). Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries. European Journal of Information Systems, 18, 205-222.
Reilly, M., Holman, R.H.(1977). Does Task Complexity or cue intercorrelation affect choice of an information processing strategy? An Empirical Investigation. Advances in Consumer Reseach, 3.
Rheingold, H. (1993). Virtual Community: Homesteading on the Electronic Frontier. New York: Addison-Wesley.
Roberts, K., Varki S. and Brodie, R. (2003). Measuring the quality of relationships in consumer services: An empirical study. European Journal of Marketing, 37(1/3), 169-196.
Robertson J. S., Zielinski, J. & Ward S. (1984).Consumer Behavior. Glenview, Illinois: Scott, 279.
Rogers, Everett M. (1983). Diffusion of Innovation.3rd ed. New York: Free Press.
Roloff, M. E. and G. R. Miller (1987). Interpersonal Processes: New Directions in Communication Research,14. London: Sage Publication, Inc.
Rothschild, M. L. (1984). Perspectives on Involvement: Current Problems and Future Directions. in Advance in Consumer Research,.11, T. C. Kinnear, ed.Association for Consumer Research.
Science and Technology, 55(8): 731-742.
Sherif and Cantril (1947). The Psychology of Ego-Involvement, New York: John Wiley and Sons.
Slama, M. & Tashchian, A. (1985). Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement. Journal of Marketing, 49, 72-82.
Smith, J. B., (1998). Buyer-seller relationships: similarity, relationship management, and quality. Psychology and Marketing 15(1), 3-21.
Soon Jae Kwon , Namho Chung (2010). The moderating effects of psychological reactance and product involvement on online shopping recommendation mechanisms based on a causal map. Electronic Commerce Research and Applications 9 ,522–536
Spears, N. and Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues and Research in Advertising, 26(2), 53-66.
Swinyard, W. R. (1993). The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions. Journal of Consumer Research,20, 271-280.
Swinyard, William R. and Kenneth A. Coney (1978). Promotional Effects on a High versus Low-Involvement Electorate. Journal of Consumer Research, 5,41.
Tan, S. J. (1999). Strategies for reducing consumers’ risk aversion in Internet shopping. Journal of Consumer Marketing, 16(2), 163 -180.
technology acceptance. Information Systems Research, 16(1), 85–102.
Teo, T. S. H., & YuanyouYu. (2005). Online buying behavior: a transaction cost economics perspective. Omega, 33, 451 - 465.
the www. International Journal of Electronic Commerce, 1(2), 59–88.
Thompson, S. A., & Sinha, R. K. (2008). Brand communities and new product adoption: the influence and limits of oppositional loyalty. Journal of Marketing, 72, 65–80.
Todd, P., Benbasat (1999). Evaluating the impact of DSS, Cognitive Effort, and Incentives on Strategy Selection. Information systems research, 10(4), 356-374.
Tönnie, F. (1887), “Community and Society (Gemeinschaft und Gesellschaft),” New Brunswick: the Michigan State University Press.
Tsung-Chi Liu and Li-Wei Wu(2008). Relationship quality and cross-buying in varying levels of category similarity and complexity. Total Quality Management 19(5), 493–511
Tsuyoshi, K., & Atsushi, K. (2003). Net communities in brand marketing. Nomura Research Institute, 63.
van der Heijden, H., & Verhagen, T. (2004). Online store image: conceptual foundations and empirical measurement. Information and Management 41(5), 609–617.
Vishwanath, A.(2003). Comparing online information effects. A cross-culture comparison of online information and uncertainty avoidance. Communication Research, 30(6): 579-598.
Wang Qing Yin, Ren Biao, Wang FengLi(2000). Uncertainty information and uncertainty systems. Kybernetes. 29(9/10), 1223-1233.
WANN-YIH WU,PO-CHING HUANG and CHEN-SU FU (2011),The influence of an online auction’s product price and e-retailer reputation on consumers’ perception, attitude, and behavioral intention.Scandinavian Journal of Psychology,52, 290–302.
Watson, R.T., Akselsen, S., & Pitt, L.F. (1998). Attractors: Building mountains in the flat landscape of the world wide web. California Management Review, 40(2), 36–43.
Weiss, A. M., Lurie, N. H., & MacInnis, D. J. (2008). Listening to strangers: whose responses are valuable, how valuable are they, and why? Journal of Marketing Research, 45, 425–436.
Wellish, H.(1972). From Information Science to Informatics: A Terminological Investigation. Journal of Librarianship, 4, 158-187.
Wellman, B (2005), Community: From Neighborhood to Network, Communications of ACM, 48(10), 53-55.
Wen, I (2009). Factors affecting the online travel buying decision: a review, 21(6), 752-765.
Westbrook, R.A. and C. Fornell(1979).Patterns of Information Source Usage among Durable Good Buyers. Journal of Marketing Research, 16,303-312.
Willens, R. (1993). Amortization of Intangibles: Is a Mergers and Acquisitions Boom Imminent. The CPA Journal, 63(11), 46-50.
Williamson, O. E. (1975). Markets and Hierarchies: Analysis and Anti-Trust Implications. New York: Free Press.
Wilson, T. D.(1999a). Models in information behaviour research. Journal of Documentation, 55(3), 249-270.
Wilson, T. D.(1999b). Exploring models of information behavior: The ‘uncertainty’project. Information Processing and Management, 35,839-849.
Wilson, T. D., D. Kraft, and D. S. Dunn (1989). The Disruptive Effect of Explaining Attitude: the Moderating Effect of Knowledge about Attitude Object. Journal of Experimental Social Psychology, 25, 379-400
Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102.
Wolfinbarger, M. & Gilly, M. C. (2003). eTailQ: Dimensionalizing, Measuring and Predicting Etail Quality. Journal of Retailing, 79, 183-198
Wright (1973). The Cognitive Processes Mediating Acceptance of Advertising. Journal of Marketing Research, 10,53-62.
Wright, P.(1975).Consumer Choice Strategies: Simplifying Vs. Optimizing. Journal of Marketing Research, 12.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341–352.
Zaichkowsky, J. L. (1986). Conceptualizing Involvement. Journal of Advertising Research, 15(2), 4-14.
Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision,and application to advertising. Journal of Advertising, 23, 59‐70.
Zeithaml, V. A.(1981). How Consumer Evaluation Processes Differ Between Goods and Services. In The Marketing of Services, Proceedings National Services Conference. Ed. J. Donnelly. Chicago: American Marketing Association, 186-190.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 國民品牌服飾之消費者知覺品質、知覺價值與購買意願關係之研究
2. 消費動機與知覺品質對顧客滿意度及忠誠度影響之研究 - 以好市多食品試吃為例
3. 機能性茶飲品牌形象、知覺品質、產品創新與購買意圖對購買行為影響之研究
4. 以自行車產業為例探討品牌形象、知覺品質與網路口碑對於再購買意願之關係
5. 影響延伸態度之因素探討-以涉入與消費者創新性為干擾變數
6. 以推敲可能性模式探討產品資訊品質與網路口碑對團購購買意圖之影響
7. 消費者的流行焦慮與獨特需求對快速時尚品牌知覺品質影響之研究
8. 消費者對服飾品牌來源國、製造國的知覺品質與購買意願之研究
9. 理性、衝動性購買因素與消費者購買意圖關係之研究─以產品涉入、產品代言人之調節變項為例
10. 線上品牌社群特性對顧客關係及品牌權益影響之探討
11. 產品價格與訊息數量對商品知覺品質的影響:性別消費捷思觀點探討
12. 產品知識與知覺風險對消費者購買意圖關連之研究-以智慧型手持裝置為例
13. 社群影響、媒體影響、球隊認同與購買價值對美國職業冰球聯盟 (NHL) 周邊商品購買意圖之影響研究─以臺灣地區冰上曲棍球球員為例
14. 品牌知名度與知覺創新對知覺品質、知覺價格及購買意願之影響-以i-Phone手機為例
15. 產品知覺品質之內在外在特性與顧客滿意關係之研究: 印尼筆電市場之實證調查
 
系統版面圖檔 系統版面圖檔