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研究生:胡 捷 
研究生(外文):Hu Chieh
論文名稱:休閒涉入、心理時間旅行及行為意圖之相關研究
論文名稱(外文):A Study of the Relationships among Leisure Involvement, Mental Time Travel and Behavioural Intention
指導教授:蔡長清蔡長清引用關係
指導教授(外文):Tsai Chang-Ching
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:觀光與餐旅管理系
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
畢業學年度:100
語文別:中文
論文頁數:125
中文關鍵詞:休閒涉入心理時間旅行行為意圖
外文關鍵詞:Leisure InvolvementMental Time TravelBehavioural Intentio
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本研究旨在瞭解高雄地區民眾內在思維對旅遊行為意圖的關聯性;以「休閒涉入」、「心理時間旅行」與「行為意圖」三變項衡量之。本研究以一般高雄市民為研究對象,問卷發放期間為民國一○一年四月一日(日)至四月卅日(一)進行,問卷發放回收日程計一個月,問卷發放地點為高雄市中央公園、高雄市文化中心與駁2藝術特區等三地。本研究問卷以便利抽樣發放550份,有效回收462份問卷,有效回收率約84%。研究問卷以結構式方式,内容包含受訪者社經背景、休閒涉入、心理時間旅行與行為意圖等部份。資料分析方法包含敘述性統計分析、信度分析、項目分析、探索性因素分析、獨立樣本 t 檢定、單因子變異數分析、徑路分析與多元回歸分析等,上述統計分析方法皆以SPSS 17.0執行之。研究結果顯示:
1. 受訪者以女性為多數,婚姻狀況以未婚居多,年齡在20~29歲為最多,教育程度普遍以大學/專科佔絕對多數,職業以服務業為多數,平均月收入或零用金則以30,000元至39,999元區間為最多。
2. 休閒涉入經重新萃取得四個新構面,並分別命名為「自我中心性」、「旅遊知識」、「旅遊訊息」與「旅遊行為」。
3. 心理時間量表經重新萃取後得二個新構面,並分別命名為「內隱情緒」與「情緒感知」。
4. 受訪者在各量表之認知,休閒涉入部分,以「旅遊是日常生活調劑品」為最高;心理時間旅行部分,平均值最高者為「想像未來活動,我可感受到屆時可能產生的情緒」;行為意圖部分,平均值最高者為「未來我願意為旅遊活動付出時間與金錢」。
5. 受訪者社經背景中,不同性別在「旅遊訊息」與「行為意圖」呈現顯著性差異;年齡別在「內隱情緒」與「行為意圖」呈現顯著差異;教育程度別在「自我中心性」與「旅遊行為」呈現顯著差異;婚姻狀況的不同在「旅遊行為」呈現顯著差異;月收入(或零用金)對於休閒涉入部分,在「旅遊行為」呈現顯著差異。
6. 休閒涉入、心理時間旅行與行為意圖等三變項間均呈現正向相關。
7. 本研究建立各變項之因果關係,以構面的角度觀察,則可發現對「行為意圖」最具顯著預測力的構面為「自我中心性」。
8. 承摘要第六點,「休閒涉入」與「心理時間旅行」等二變數確實會影響「行為意圖」,結果可得知二條路徑皆為正向影響,意即「休閒涉入」與「心理時間旅行」皆正面影響「行為意圖」。此外,本研究同時證明「心理時間旅行」在「休閒涉入」與「行為意圖」之間,會產生中介效果,為第三條路徑。
以上研究結果提供欲了解消費者內在思維的人士參考。
The purpose of this study is to explore the relationship about intrinsic thinking of Kaohsiung residents the behavioural intention of travel, which measured by leisure involvement, mental time travel, and behavioural intention for three variables. The data were collected from Kaohsiung residents who were in Kaohsiung Central Park, Kaohsiung Cultural Center, and Pier-2 Art Center, and the term for a month during 1st April 2012 (Sun.) to 30th April 2012 (Mon.). There are 550 questionnaires were distributed, and a total of 462 completed questionnaires were collected; thus, the effective response rate is 84%. The contents of this structured questionnaire include socio-demographic profiles, leisure involvement, mental time travel, and behavioural intention. The data were analyzed with SPSS 17.0 using descriptive statistics, reliability analysis, item analysis, exploratory factor analysis, independent samples t-test, one-way ANOVA, path analysis and multiple regression analysis. The results are as follows:
1. Most of the respondents were female, single, aged between 20 and 29 years, college or university degree, tertiary sector of the economy, and with NT$30, 000 - 39,999 revenue or petty cash per month.
2. After doing factor analysis, variable of leisure involvement can be refined the new four dimensions named 「self-centricity」, 「travel knowledge」, 「travel information」 and 「travel behaviour」.
3. After doing factor analysis, variable of mental time travel can be refined the new two dimensions named 「implicit emotion」 and 「perceived emotion」.
4. The highest mean score of perceived value are as follows, in the leisure involvement that is “In my daily life is organised around tourism experiences.”, in the mental time travel that is “While imaging the event, I feel the emotions I would feel if the event occrred.”, in the behavioural intention that is “I will certainly invest time and money to travel in the future.”.
5. Examine the socio-demographic profiles, which had the significant difference in sexual differences to 「travel information」 and 「behavioural intention」, in age differences to 「implicit emotion」 and 「behavioural intention」, in the difference of education level to 「self-centricity」 and 「travel behaviour」, in the difference of marriage status to 「travel behaviour」, and in the difference of revenue or petty cash to 「travel behaviour」.
6. Among leisure involvement, mental time travel, and behavioural intention those three variables are positive correlation.
7. In the study, result of the best predictive effectiveness dimension toward behavioural intention which is 「self-centricity」.
8. Continued the 6th point, significantly positive correlation among leisure involvement, mental time travel and behavioural intention were confirmed. Those paths of leisure involvement and mental time travel toward behavioural intention are positive direct effect. Besides, the study has the evidence that mental time travel will be the mediating effects between leisure involvement and behavioural intention.
目錄
摘要 I
Abstract III
誌謝 V
目錄 VII
表目錄 IX
圖目錄 XII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 研究流程 4
1.4 研究範圍與限制 7
1.5 重要名詞解釋 8
第二章 文獻探討 11
2.1 休閒涉入 11
2.2 心理時間旅行 19
2.3 行為意圖 23
2.4 休閒涉入、心理時間旅行與行為意圖之關聯性 29
第三章 研究方法 31
3.1 研究架構 31
3.2 研究假設 32
3.3 研究對象與問卷蒐集過程 34
3.4 問卷設計 35
3.5 前測問卷信度分析與項目分析 39
3.6 資料分析方法 43
第四章 資料分析 49
4.1 受訪者社經背景分析 49
4.2 旅遊特性分析 52
4.3 休閒涉入與心理時間旅行之探索因素分析 53
4.4 休閒涉入、心理時間旅行與行為意圖之認知分析 57
4.5 休閒涉入、心理時間旅行與行為意圖之差異性分析 61
4.6 相關分析 79
4.7 多元迴歸分析 83
4.8 徑路分析 85
4.9 假設驗證結果 90
第五章 結論與建議 93
5.1 結論 93
5.2 研究建議 98
5.3 後續研究建議 100
參考文獻 103
附錄 119
附錄一【各變項問卷設計參考文獻】 119
附錄二【本研究正式問卷】 124


表目錄
表1-1重要名詞理論定義與操作型定義 10
表2-1 涉入暨休閒涉入意涵彙整 14
表2-2 休閒涉入相關研究 15
表2-3 休閒涉入衡量構面彙整 18
表2-4 心理時間旅行相關研究 21
表2-5 行為意圖意涵彙整 27
表2-6 行為意圖相關研究列表 27
表3-1 研究假設 32
表3-2 高雄市消費者問卷放數量統計 (單位:份)35
表3-3 休閒涉入問卷設計 36
表3-4 心裡時間旅行問卷設計 37
表3-5 顧客導向問卷設計 37
表3-6 社經背景與旅遊特性問卷設計 38
表3-7 量表信度與項目分析彙整表 40
表3-8 休閒涉入之信度分析與效度分析 40
表3-9 心理時間旅行之信度分析與效度分析 42
表3-10 行為意圖信度分析與效度分析 43
表3-11 量表内部一致性信度分析衡量標準 44
表3-12 KMO指標值的判斷準則 46
表3-13 相關係數的判斷準則 47
表4-1 性別分析 49
表4-2 年齡分析 50
表4-3 教育程度分析 50
表4-4 職業分析 51
表4-5 婚姻狀況分析 52
表4-6 個人月收入(或零用金)分析 52
表4-7 受訪者過去一年旅遊次數分析 53
表4-8 受訪者(含同伴)過去一年每次旅遊平均花費分析 53
表4-9 休閒涉入之因素分析 54
表4-10 休閒涉入之因素分析 56
表4-11 休閒涉入之敘述性統計 58
表4-12 心理時間旅行之敘述性統計 60
表4-13 行為意圖之敘述性統計 61
表4-14 性別在休閒涉入差異性分析 62
表4-15 年齡別在休閒涉入差異性分析 63
表4-16 教育程度別在休閒涉入差異性分析 64
表4-17 職業別在休閒涉入差異性分析 66
表4-18 婚姻狀況在休閒涉入差異性分析 68
表4-19 月收入(或零用金)在休閒涉入差異性分析 69
表4-20 性別在心理時間旅行差異性分析 70
表4-21 年齡別在心理時間旅行差異性分析 71
表4-22 教育程度別在心理時間旅行差異性分析 72
表4-23 職業別在心理時間旅行差異性分析 73
表4-24 婚姻狀況在心理時間旅行差異性分析 74
表4-25 月收入(或零用金)在心理時間旅行差異性分析 75
表4-26 性別在行為意圖差異性分析 76
表4-27 年齡別在行為意圖差異性分析 76
表4-28 教育程度別在行為意圖差異性分析 77
表4-29 職業別在行為意圖差異性分析 77
表4-30 婚姻狀況在行為意圖差異性分析 78
表4-31 月收入(或零用金)在行為意圖差異性分析 79
表4-32 休閒涉入、心理時間旅行與行為意圖之相關分析 80
表4-33 休閒涉入、心理時間旅行與行為意圖所轄構面間之相關分析 82
表4-34 模式摘要(行為意圖) 84
表4-35 迴歸係數表(行為意圖) 84
表4-36 休閒涉入與心理時間旅行相關分析 86
表4-37 模式摘要(行為意圖) 87
表4-38 係數(行為意圖) 87
表4-39 模式摘要(心理時間旅行) 88
表4-40 係數(心理時間旅行) 88
表4-41 模式摘要(行為意圖) 89
表4-42 係數(行為意圖) 89
表4-43 研究假設之驗證結果列表 90

圖目錄
圖1-1 本研究流程圖 6
圖3-1 本研究架構圖 32
圖4-1 本研究架構圖 86
圖4-2 俓路分析研究架構圖 90
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