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研究生:陳慧玲
研究生(外文):Annie Hui-Ling
論文名稱:寵物主帶寵物參與休閒活動之研究–結合寵物依附與休閒阻礙協商模式
論文名稱(外文):Studying Owner’s Leisure Participation with their Pets- Incorporating Pet Attachment into the Leisure Constraints Negotiation Model
指導教授:洪廣朋洪廣朋引用關係
指導教授(外文):Kuang-Peng Hung
學位類別:博士
校院名稱:銘傳大學
系所名稱:企業管理學系博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:106
中文關鍵詞:休閒阻礙寵物依附協商策略休閒阻礙協商模式
外文關鍵詞:pet attachmentnegotiation strategyleisure constraintsleisure constraint negotiation model
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在現今社會,國人日漸重視休閒所帶來的價值,並積極的從事休閒活動。但同時,寵物的地位在台灣人心目中也日漸升高。在此種環境影響下,是哪種因素會讓寵物主是否帶寵物出遊從事休閒活動成了很重要的議題。本研究從寵物依附與休閒阻礙協商模式探討可能影響寵物主決策的變數,來調查台灣寵物主是否會帶寵物一同參與休閒活動之行為。這些變數包含了:寵物依附、寵物主動機、協商策略、協商效能及寵物阻礙。為了驗證上述變數間之關係,採用結構方程模式,受訪者為568位,結果顯示寵物之阻礙會負向影響寵物主帶寵物出遊的行為。不過若動機充足的寵物主能積極的採取協商策略,那飼主仍可能帶寵物參與休閒活動。再著,結果也驗證寵物主的協商效能會正向的影響其動機和協商策略。最後,對寵物較為依附的寵物主,將會有較高的動機帶寵物出遊。在探討這些研究結果的意義,與對休閒和人與動物互動科學的學術貢獻外,本論文亦探討了這些結果對休閒及觀光業者的管理意涵。
Recently, individuals have placed higher values on leisure activities and owners are more attached to their pets. For this reason, whether or not to take pets when undertaking leisure activities (e.g., domestic tourism and recreation) has become an issue that concerns some leisure operators and pet owners. To contribute to current research, this study investigates the negative and positive influences that might affect owner’s decision to take pets when undertaking leisure activities. Examination of this study’s proposed model through structural equation modelling (SEM), finding on the one hand shows pet-associated constraints will cause owners not to take pets when undertaking leisure activities. On the other hand, motivated owners who are attached with pets and have the required negotiation strategy can overcome these challenges. Moreover, owner’s with high negotiation efficacy will have higher motivation and better negotiation strategy. The findings of this study contribute to the existing literature on leisure participation and anthrozoology. In addition, it also has wider managerial implications for tourism and recreation industries.
目錄 V
圖目錄 VIII
表目錄 IX
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 4
1.3 研究流程與論文結構 6
第二章 文獻探討 8
2.1 人與寵物之關係研究 8
2.1.1 近代寵物之角色與功能 8
2.1.2 寵物依附 9
2.1.3 人與動物關係量表之發展 10
2.1.4 動物伴侶與消費 11
2.1.5 寵物與飼主休閒行為 13
2.2 休閒阻礙協商研究 14
2.2.1 休閒之定義 14
2.2.2 休閒阻礙協商概念之萌芽 15
2.2.3 休閒阻礙 20
2.2.4 休閒旅遊動機 22
2.2.5 協商策略 24
2.2.6 協商效能 25
2.2.7 參與行為 26
2.3 結語 27
第三章 研究方法 28
3.1 概念性架構 28
3.2 休閒活動之選擇 31
3.3 研究變數之操作性定義 32
3.4 研究假說 33
3.5 問卷設計 38
3.5.1 寵物之休閒阻礙 38
3.5.2 休閒動機 40
3.5.3 帶寵物出遊之協商策略 41
3.5.4 協商效能 42
3.5.5 休閒參與行為 43
3.5.6 寵物依附 43
3.5.7 人口統計變項 44
3.6 抽樣設計與程序 44
3.7 資料分析方法 45
3.7.1 敘述性統計 45
3.7.2 信度與效度分析 45
3.7.3 結構方程模式 46
第四章 研究結果與分析 50
4.1 樣本結構資料描述 50
4.2 主要衡量變項之分析 52
4.3 信、效度之分析 55
4.3.1 各變項之因素分析 56
4.3.2 個別信度與組成信度 59
4.3.3 收斂效度 61
4.3.4 區別效度(鑑別效度) 62
4.3.5 模式之配適度檢定 63
4.4 假說檢定 65
4.4.1 模式比較 67
4.4.2 調節效果之驗證 72
第五章 結論與建議 73
5.1 研究結論及貢獻 73
5.2 實務管理建議 75
5.3 研究限制與後續研究建議 76
參考文獻 78
附錄一:寵物之休閒阻礙之衡量原始題項 93
附錄二:問卷調查表 94
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二、中文部分
1.吳明隆(2009)。結構方程模式:AMOS的操作與應用(2版),臺北市:五南圖書出版股份有限公司。
2.邱皓政(2005)。量化研究方法(二):統計原理與分析技術,臺北市:雙葉書廊有限公司。
3.黃芳銘(2006)。結構方程模式:理論與應用(4版),臺北市:五南圖書出版股份有限公司。
4.莊瑩珍(2008)。攜帶犬貓外出旅遊與運輸注意事項,2010年9月18日,取自行政院農委會動物保護資訊網:http://animal.coa.gov.tw/html/?main=3h&page=03_care_a07
5.馮惠宜(2009)。寵物市場重洗牌五年產值400億,2010年9月12日,取自中時電子報:http://news.chinatimes.com/2009Cti/Channel/Life/life-article/0,5047,11051801+112009070600359,00.html
6.鳳凰網論壇 (2009)。 觀察:奢侈的寵物消費,2011年11月23日,取自鳳凰網: http://big5.ifeng.com/gate/big5/fashion.ifeng.com/luxury/headline/200910/1021_3862_1398214.shtml
7.廖德琦(2004)。寵物市場商機爆炸,2010年9月12日,取自新台灣新聞週刊: http://www.newtaiwan.com.tw/bulletinview.jsp?bulletinid=13678
8.觀光局(2009)。中華民國98年國人旅遊狀況調查報告,台灣 :交通部觀光局。
9.費昌勇(2009)。各縣市犬貓統計,2010年9月18日,取自行政院農委會動物保護資訊網:http://animal.coa.gov.tw/html/?main=9h&page=09_resources_a02
10.寵新聞(2011)。世界之最-奢侈狗屋Top10,2011年11月23日,取自寵新聞:http://yam.pets.yomopets.com/news/blog/v/id/129559504463785
11.Baecker, T. (2011). Pet Airways 寵物專用航空公司,2011年11月23日,取自BBC英倫網 Web site: http://news.rti.org.tw/elt/media_english/ArticleContent.aspx?aid=434
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