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研究生:張世樺
研究生(外文):Shih-Hua Chang
論文名稱:尋求多樣化傾向、互動的需求、科技接受模式對自助服務科技之影響:以嬰兒潮世代為例
論文名稱(外文):The Impacts of Consumer Variety-Seeking, Interaction of Demand and Technology Acceptance Model on Self-Service Technology in Baby boomers
指導教授:陳綉里陳綉里引用關係
指導教授(外文):Hsiu-Li Chen
學位類別:碩士
校院名稱:銘傳大學
系所名稱:國際企業學系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:71
中文關鍵詞:嬰兒潮世代自助服務科技科技接受模式互動需求尋求多樣化傾向
外文關鍵詞:baby boomersself-service technologytechnology acceptance modelthe interaction needs to diversify tendency
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嬰兒潮世代的需求一直是市場不可忽視的主流,隨著其年齡的改變,也衍生出許多不同以往的需求,也因其的多元需求,而有很大的市場利基。故對於企業而言,能夠掌握嬰兒潮世代的需求特性,是非常重要的。因此,本研究探討嬰兒潮世代,其科技接受模式、互動的需求與尋求多樣化的傾向,以及其自我概念將如何反映在自助服務科技態度與意願。
當此一世代面對自助服務科技時,尋求多樣化傾向、互動的需求、科技接受模式將如何形成其態度,而自我概念又將會如何影響運用新科技工具的使用意願。
希望能藉由此研究,使企業界在未來能夠提供,更合適、更吸引嬰兒潮世代消費者的自助服務科技產品外,另外一方面也期待提供嬰兒潮世代,一些得以融入科技新事物的途徑。
本研究以嬰兒潮世代出生人口為對象為對象,並以LISREL法進行模型估測。經由實證分析發現:
(1)科技接受模式會對於自助服務科技態度有顯著正向影響。
(2)互動需求的增加會對於使用自助服務科技態度有顯著負向影響。
(3)尋求多樣化傾向的增加會對於使用自助服務科技態度有顯著正向影響。
(4)中高齡人口的自我概念會對於使用自助服務科技意願有顯著正向影響。
(5)自助服務科技態度會對於使用自助服務科技意願顯著正面有影響。
The needs of the baby boom generation has been the mainstream of the market can not be ignored.
With the change of their age, produce from many different demand .
Because of its diverse needs, and a large market niche..
Therefore, enterprises, able to master the demand features of the baby boomers is very important.
In view of the above, the main purposes of this study are baby boomers, their technology acceptance model, the interaction of demand and the tendency to seek diversification, and how their self-concept will be reflected in the attitude and the willingness of the self-service technology.
When this generation to face the self-service technology, seeking to diversify tendency interaction of demand and the technology acceptance model will form their attitude?
Self-concept will be how to affect the use of willingness to use of new technology tools?
In addition to expect the resulting research, the business community can provide in the future, more appropriate, more attractive to baby boomers self-service technology products, on the other hand look forward to providing baby boomers, some can be integrated into the new technology things ways.
By using LISREL technique, the main conclusions and managerial implications are (1) Technology Acceptance Model will have a significant positive effect on the attitude of the self-service technology.
(2) interaction increase in demand will have a significant negative impact for the use of self-service technology attitude.
(3) to seek diversification tendency of increase in a significant and positive effect on the attitude of self-service technology.
(4) self-concept of the elderly population will have significant positive impact on the use of self-service technology wishes.
(5) self-service attitude toward technology use self-service technology will significantly positive impact.
圖目錄 III
表目錄 Ⅳ
第一章 緒論 1
第一節 研究背景和動機 1
第二節 研究目的 3
第三節 研究範圍 4
第四節 研究流程 4
第五節 研究限制 5
第貳章 文獻探討與假設推論 7
第一節 嬰兒潮世代定義 7
一、相關定義 7
二、嬰兒潮世代特質 7
第二節 自助服務科技之定義與特性 8
第三節 科技接受模式 10
一、科技接受模式結構 10
二、認知易用性 11
三、認知有用性 11
第四節 互動的需求 12
一、互動的需求定義 12
二、互動的需求影響 12
第五節 尋求多樣化模型 13
一、尋求多樣化之定義 13
二、 尋求多樣化之形成 14
三、 尋求多樣化之衡量 16
第六節 自我概念 17
一、 自我概念相關理論 17
二、自我概念的內涵、特性與結構 18
三、中高齡人口自我概念相關研究 20
第七節 自助服務科技態度 21
一、 態度之定義 21
二、 態度之特性 21
三、 態度之形成因素 22
第參章 研究方法 23
第一節 變數之定義與衡量 24
一、科技接受模式 24
二、互動的需求 25
四、自我概念 27
五、自助服務科技態度 27
第二節 抽樣調查與問卷設計 28
一、抽樣調查 28
二、問卷設計 28
第三節 資料分析方法 29
一、敘述性統計分析 29
二、信度分析 29
三、效度分析 29
四、LISREL 30
第四章
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