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研究生(外文):Ming-Feng Kuo
論文名稱(外文):Adoption the collaborative product commerce to the influence of new product development
指導教授(外文):Chun-De Chen
外文關鍵詞:Product Quality.New Product Development CostNew Product Design Cycle TimeDegree of CollaborationCollaborative Product Commerce
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在面對產品生命週期的縮短及產品少量多樣化之需求,唯有加速新產品的研發速度,不斷地將新產品推向市場,才是企業面對競爭與持續成長的積極作法。過去有許多文獻提到協同產品商務技術的使用能有效促成新產品開發各階段的資料分享並提升相關流程效率。而較少有深度進行個案訪談收集實徵多方資料並研究聚焦於新產品開發時所遇到的衝突與管理問題,以及資訊科技能從中帶來甚麼樣的學習或溝通效果的討論。本研究之研究目的,係試圖透過Banker et al. (2006) 所提出之協同產品商務技術對新產品開發過程影響的架構,來了解個案公司在新產品開發過程所面臨的問題,並繼而提出更多可行的改善手段與建議。
本研究透過個案研究方法,並依據Banker et al. (2006) 所之研究架構與構念發展問卷並進行相關人員訪談。得到下列研究結論:
一、 個案公司對協同產品商務技術雖有所了解,但應用程度偏低。從訪談中發現有許多干擾因素 (如:高階管理者心態、客戶參與意願不高、協同產品商務技術平台成本過高、功能複雜及流程變革等) 使得該公司協同產品商務技術的導入產生障礙。
二、 信任度與安全性等問題亦是許多受訪者考量的問題,例如相關資訊的公開與資料共享可能造成新產品資料外洩,以及可能造成部門間或供應鏈之資訊不對稱及產生誤解或錯誤。
三、 產品設計週期、產品開發成本,以及產品品質確實可透過協同產品商務技術及平台的導入而獲得改善。
As accelerated by the shortened product life cycle and the requirement of fewer production volume but greater product varieties, it is crucial to augment the speed of new product development (NPD) and push these innovative products into markets for facing intensive competition and sustaining the growth of business. Previous studies have demonstrated that the use of collaborative product commerce (CPC) can effectively facilitate data sharing in NPD stages and thus increase related process efficiency. However, studies pertained to the important role or the discussions of related managerial conflicts about CPC by using case study approach are piecemeal and limited. As such, based on the architecture proposed by Banker et al. (2006), the objective of this study is to understand the related problems during NPD stages by using CPC and then propose several feasible ways for improvement suggestions.
Conducting through the design of case study and informant interview data analysis, findings of this study are as follows:
1. Despite employees recognize the potential advantages of CPC during NPD stages, the degree of CPC platform application is relatively low for current business situation. This study shows that there are important moderating factors (e.g., attitude of top management, lower motivation of customer particiation, higher implementation cost of CPC platform, complicated process changes caused by CPC) could thus create significant implementation barriers for the application of CPC.
2. Trust and security are major concerns for the application of CPC platform. Our study shows that information openness and data sharing without proper protection mechanisms on CPC platform could lead to the leaking of new product specification information, error or misunderstanding between departments or supply chain partners.
3. Product design cycle, development cost of products and product quality could be improved significantly and effectively through the implementation of CPC platform and related techniques.
Through the above findings, we kindly propose related conclusions and possbile suggestions and expect this study could thus facilitate the understanding for the origines and solutions of managerial problems during the implementation of CPC platform.
目 錄
目錄 Ⅰ
圖目錄 Ⅲ
表目錄 Ⅳ
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 1
1.3 研究目的 2
1.4 本研究章節說明 3
第二章 文獻探討 5
2.1 協同產品商務技術 (Collaborative Product Commerce, CPC) 5
2.2 協同合作程度 (Degree of Collaboration) 8
2.3 產品設計週期 (Product Design Cycle Time) 8
2.4 產品開發成本 (Product Development Cost) 9
2.5 產品品質 (Product Quality) 10
第三章 研究設計 12
3.1 研究架構 12
3.2 操作化定義 13
3.2.1協同產品商務技術 (Collaborative Product Commerce, CPC) 13
3.2.2協同合作程度 (Degree of Collaboration) 13
3.2.3產品設計週期 (Product Design Cycle Time) 14
3.2.4產品開發成本 (Product Development Cost) 14
3.2.5產品品質 (Product Quality) 14
3.3資料收集步驟 15
3.4資料分析步驟 15
3.5訪談設計 16
3.5.1訪談人員資料 16
第四章 資料分析 19
4.1產業分析 19
4.1.1 個案公司 (C公司) 產業背景 19
4.1.2 個案公司 (C公司)新產品開發流程 23
4.2 個案公司 (C公司) 新產品開發過程的困境 27
4.3 訪談資料分析結果 29
第五章 研究結論與建議、研究限制、後續研究方向 42
5.1 研究結論 42
5.1.1 協同產品商務技術 42
5.1.2 協同合作程度 43
5.1.3 產品設計週期 44
5.1.4 產品開發成本 45
5.1.5 產品品質 46
5.2 研究建議 47
5.3 研究限制 49
5.4後續研究方向 49
參考文獻 50
附錄一 訪談大綱 53
附錄二 訪談記要 55
附錄三 訪談記要 61
附錄四 訪談記要 68
附錄五 訪談記要 74
附錄六 訪談記要 80
附錄七 訪談記要 87
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