臺灣博碩士論文加值系統

高雄（Kaohsiung）是在台灣南部最大的的城市。夏日午後氣溫可飆升至40攝氏度。但陽光明媚的下午，平均每年有9個月氣溫在20至30度那就是為什麼高雄為大家最青睞的工作城市之一。高雄旅遊業者應將他們的注意力集中在高雄晚上或夜生活旅遊和娛樂。本研究透過網路研究，從外國人的觀點高雄的夜間生活的形象。更具體而言，研究人員調查了200外國人對於高雄的夜生活形象，其中包括食品，夜間旅遊景點，每晚一次旅行團，更難以估量的文化及娛樂設施和各種抽象項目的夜間娛樂生活。這是希望的旅遊人員和旅遊業者可以從本文的結果得到一些資訊制定短期和長期的營銷策略，區別於其他旅遊目的地本身（高雄）。

This study sought to examine the image of Kaohsiung as a night time tourist destination from a foreigner’s perspective. Further information from the respondents was gathered using a Likert-scale questionnaire containing 38 statements covering eight characteristics of Kaohsiung nightlife: food, shopping and prices, local residents, public transportation, activities, culture and uniqueness, cleanliness, personal safety and security, and convenience. Taiwan has had few research studies on overall image and even fewer studies on night time images. This study examined what the nightlife image of Kaohsiung from an international visitor and/or tourists’ point of view (perspective).

ACKNOWLEDGEMENTS III
Abstract IV
中文摘要 V
Contents VI
Tables VIII
Figures X
Acronyms XI
Chapter 1 Introduction 1
1.1. Background and Motivation 1
1.2. Research Purpose and Objectives 3
1.3. Research Objectives 4
1.4. Limitations 5
1.5. Definition of Terms 6
Chapter 2 Literature Review 8
2.1. Recent Development in Kaohsiung Growth and Trends 9
2.2. Case Studies of Taiwanese Cultural Venues 9
2.3. Case Studies of Asia Cultural Venues 13
2.4. Case Studies of European And American Culture Venues 13
2.5. Theories of Perception 14
Chapter 3 Research Methodology 16
3.1. Introduction 16
3.2. Research Framework 16
3.3. Population Sampling 16
3.4. Research Methodology 17
3.5. Instruments to Measure Image 17
3.6. Data Analysis Methods 18
3.7. Research Procedure 20
Chapter 4 Result Analysis 22
4.1. Respondents’ Profile 22
4.2. The Perception Questions 32
4.3. The People in Taiwan 32
4.4. The Environment in Kaohsiung 33
4.4.1. Transportation in Taiwan 34
4.4.2. Nightlife in Taiwan 36
4.4.3. English Communication in Taiwan 38
4.4.4. Shopping 41
4.4.5. Cost in Taiwan 42
4.4.6. Taiwan’s Cuisine 42
4.4.7. Taiwan’s Service 44
4.4.8. Kaohsiung: Safe, Pleasant and Exciting Place for Traveling 45
4.4.9. Mean Summary of The Perception Questions 47
4.5. Satisfaction Analysis 47
Chapter 5 Conclusion and Discussion 54
5.1. Conclusion 54
5.2. Recommendations 55
References 56
Attachment A 59
Attachment B 63
Attachment C 69

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