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研究生:陳海倫
研究生(外文):Emily E. Chauncey
論文名稱:芝加哥學校之多元教育模式
論文名稱(外文):A Blended Education Model for Chicago Schools
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Jack Wu
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:100
語文別:英文
論文頁數:43
中文關鍵詞:多元教育模式芝加哥學校
外文關鍵詞:Blended Education ModelChicago Schools
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A blended education program combines online and classroom learning in a brick-and-mortar setting in order to improve the quality of instruction and provide more engaging student-to-student and student-to-teacher interactions. The blended model reduces tuition costs while boosting student performance levels. This business plan proposes a blended model for Chicago Public Schools (CPS) using the Khan Academy’s online learning platform, and specifically targeting elementary school students at the 4th grade level and above.
1.0 Executive Summary 1
1.1 Objectives 3
1.2 Mission 4
1.3 Success Measures 4
2.0 Company Summary 5
2.1 Chauncey Organization and Funding 6
3.0 Services 7
3.1 Blended Education Solutions 8
4.0 Market Analysis Summary – CPS Historical Information 10
4.1 Market Analysis – City Level 15
4.2 Market Segmentation 16
4.3 Target Market Strategy and Sources of Funding 19
4.4 Competition - Overview 19
4.5 SWOT Analysis 22
5.0 Competitive Findings 23
5.1 Marketing Plan – Service Options and Pricing 25
5.2 Marketing Plan 26
6.0 Sales Strategy 27
6.1 Sales Projection Charts 28
6.2 Personnel 28
6.3 Personnel and Salary Expense Projections 30
7.0 Sales and Growth Projections – Year 1 31
7.1 Sales and Growth Projections – Year 2 32
7.2 Sales and Growth Projections – Year 3 33
8.0 Monthly Income Statement – Year 1 34
8.1 Monthly Income Statement – Year 2 35
8.2 Monthly Income Statement – Year 3 36
9.0 Monthly Balance Sheet – Year 1 37
9.1 Monthly Balance Sheet – Year 2 38
9.2 Monthly Balance Sheet – Year 3 39
10.0 Projected Cash Flow - Year 1 40
10.1 Projected Cash Flow - Year 2 41
10.2 Projected Cash Flow - Year 3 42


[1] "CHICAGO PUBLIC SCHOOLS Proposed BUDGET 2011-2012," Board of Education, Chicago, 2011.
[2] H. Staker, "The Rise of K–12 Blended Learning Profiles of emerging models," p. 184, May 2011.
[3] E. M. A. P. M. M. d. l. T. J. M. Stuart Luppescu, "Trends in Chicago’s Schools across Three Eras of Reform: Summary of Key Findings," THE UNIVERSITY OF CHICAGO URBAN EDUCATION INSTITUTE, Chicago, 2011.
[4] G. Collins, "A Very Pricey Pineapple," The New York Times, 29 April 2012.
[5] Pacific Research & Evaluation, "Chicago Public Schools - Additional Learning Opportunities (ALO) Formative and summarative evaluation," Pacific Research & Evaluation, Portland, OR, 2011.
[6] M. Egan, "MIND THE GAP: REFORMING THE ILLINOIS EDUCATION FUNDING FORMULA," Catalyst Chicago, p. 15, 2008.
[7] Research Evaluation and Accountability, "Chicago Public Schools - Stats and Facts," January 2012. [Online]. Available: http://www.cps.edu/About_CPS/At-a-glance/Pages/Stats_and_facts.aspx. [Accessed 30 April 2012].
[8] CRAIN'S Chicago Business, "Crain's," 31 December 2011. [Online]. Available: http://www.chicagobusiness.com/section/lists?djoPage=view_html&djoPid=1643&djoPY=%40pGKJyF3ZKmUM. [Accessed 30 April 2012].
[9] T. B. EDSALL, "The Reproduction of Privilege," The New York Times, 12 MARCH 2012.
[10] Consortium on Chicago School Research, "University of Chicago," University of Chicago, 2 February 2005. [Online]. Available: http://www-news.uchicago.edu/releases/05/050202.chicagoschools.shtml. [Accessed 11 May 2012].
[11] E. Longanecker, "TechAmerica," TechAmerica, 6 January 2010. [Online]. Available: http://www.techamerica.org/rttstemsummary. [Accessed 9 May 2012].
[12] Additional Learning Opportunities, "Additional Learning Opportunities - ALO Curriculum," Chicago Public Schools, 2011. [Online]. Available: http://www.alocps.org/alo-program/alo-curriculum. [Accessed 8 May 2012].

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