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研究生:廖忠雄
研究生(外文):Liau, Jung Shiung
論文名稱:“策略、創新與營運模式”整合模型之研究 - 以戴爾、捷威與宏碁等個人電腦國際品牌公司為例
論文名稱(外文):The integrated model of strategy, innovation, and business model - A case study for Dell, Gateway, and Acer
指導教授:黃國峯黃國峯引用關係
指導教授(外文):Huang, Kuo Feng
學位類別:碩士
校院名稱:國立政治大學
系所名稱:經營管理碩士學程(EMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:100
語文別:中文
論文頁數:96
中文關鍵詞:策略創新營運模式戴爾捷威宏碁
外文關鍵詞:StrategyInnovationBusiness ModelDellGatewayAcer
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  • 被引用被引用:3
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自二十世紀的第三次工業革命(原子能、計算機、與空間技術)以來,由科技帶動全世界半個世紀的進步。在1950至1980年代,企業利用經濟規模提昇產業效率蔚為顯學。90年代以後,人類各項生活基本需求早已被滿足無虞。此時,創新且差異化的營運模式(Business Model)成了企業存在的必要條件。理論上,消費者的需求無所不在,各產業的產品與服務亦無奇不有,而且每個企業更有其賴以生存的特點與優勢,因而適合個別企業發展的營運模式理應也有不少的選項。若果真如此,何以許多企業在一次又一次的競爭中被殘酷地淘汰?而存活的企業中,亦仍有不少在生存與競爭的大海裡掙扎,試圖脫困。

本研究擬由"策略"、"創新"與"營運模式"等三個主題出發,探討國內外學者所提出的觀念與方法,嘗試從中找出其關聯性與一套整合的建構模型,並藉由個人電腦產業中的主要企業的成長歷史來驗證此建構模型。希望能幫助產業找出一個系統性的方法來思考、建構並檢驗其策略與創新營運模式。

本研究將針對個案公司進行次級資料的整理及訪談部份個案公司的中高階經理人。在整理三個國際知名的個人電腦廠商一共四個個案的次級資料的過程以及從個案經理人的訪談中發現,套用本研究的"策略與創新營運模式"建構模型,可以用清晰簡單的方式描繪看似複雜的策略及其營運模式,此方法有利於理解企業的策略與執行脈絡。因此,我們也期待企業可以運用這一套完整的建構模型方法來引導、推演、架構、驗證、檢討並修正其未來的策略方向與營運模式。如此,企業將更有機會找到好的營運模式。當時空改變時,也較有機會掌握先機,擬定下一個因應步驟。

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究範疇 4
第四節 研究限制 5
第二章 文獻探討 6
第一節 “策略”文獻探討 6
2.1.1 策略的發展史 6
2.1.2 策略的定義 7
2.1.3 策略本質 11
2.1.4 策略構面 12
2.1.5 策略類型 14
2.1.6 策略規劃方法 16
2.1.7 策略小結 20
第二節 “創新”文獻探討 21
2.2.1 創新的定義 21
2.2.2 創新的類型 22
2.2.3 創新的方法及步驟 23
2.2.4 創新的衡量 25
2.2.5 創新小結 27
第三節 “營運模式”文獻探討 28
2.3.1 營運模式的定義 28
2.3.2 營運模式基本構成要素 32
2.3.3 營運模式小結 33
第三章 研究方法與流程 35
第一節 研究方法 35
3.1.1 質性研究方法 35
3.1.2 資料蒐集方法 35
第二節 研究流程 38
第四章 "策略與創新營運模式"之整合模型 39
第一節 策略源起因素 41
第二節 尋找策略方向 43
第三節 運用策略方法 45
第四節 建構與調整營運模式 47
第五節 檢視創新機會與衡量創新成果 48
第六節 執行、檢討與展望未來 49
第七節 "策略與創新營運模式"整合模型架構圖 50
第五章 個人電腦產業與主要品牌公司研究 52
第一節 DELL電腦 52
第二節 GETEWAY INC. 61
第三節 ACER INC. 宏碁電腦公司 70
第四節 研究小結 83
第六章 結論與建議 86
第一節 結論 86
第二節 後續研究建議 89
參考文獻 90


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