跳到主要內容

臺灣博碩士論文加值系統

(44.222.189.51) 您好!臺灣時間:2024/05/24 18:02
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:劉道弘
研究生(外文):Tao-Hung Liu
論文名稱:資訊證照之最終價值研究
論文名稱(外文):A Study on the Terminal Value of Information Technology License
指導教授:林裕淩林裕淩引用關係
指導教授(外文):Yu-Ling Lin
學位類別:碩士
校院名稱:國立勤益科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:59
中文關鍵詞:資訊證照屬性-結果-價值方法目的鏈
外文關鍵詞:Information Technology LicenseAttributes-Consequences–ValuesMeans -End Chain
相關次數:
  • 被引用被引用:0
  • 點閱點閱:277
  • 評分評分:
  • 下載下載:23
  • 收藏至我的研究室書目清單書目收藏:2
我國就業市場充斥大學學歷之人力資源,但企業仍然大嘆「沒人才可用」,而大專青年同時也必須面對高失業率及找不到工作的生活壓力,眾多求職者為了提升自身在企業徵才時的能見度,積極參與提升自身能力的學習課程,進而考取能証明自己專業能力的基本憑證,亦被稱為「證照」。本研究方法採用方法目的鏈,可以有效鏈結產品或情感之屬性、消費結果至最終目標價值,並探討「屬性-結果-價值」之間的鏈結關係,此方法能夠由求職者的角度來了解其對於考取資訊證照後的內心價值,並以「階梯法」中的「硬式階梯」作為訪談資訊證照取得者之工具,將為資訊證照業者在制定行銷推廣策略之參考。
本研究共發了210份問卷,有效問卷發放總數為146份,以男性與女性、教師與學生的樣本進行分組,並作價值不同之探討。研究結果發現,資訊證照所追求之最終價值為成就感、自我實現、安全感及享樂人生。不同使用族群追求之目標價值較為一致,但所重視的屬性與結果利益有很大的相異與含意。以男性與女性對於資訊證照的結果利益而言,男性偏向提升自我效能,女性則較重視增加就業優勢。若以教師與學生不同角度來看,教師較著重的結果利益為心理層面的提升。然而,學生則能有實質上的收穫。資訊證照除了是能力上的檢定之外,更也是未來人們所追求專業能力的指標,進而滿足人生的價值。

Chinese job market is flooded with the University graduates, but the employers still feel that there’s no sufficient human resources available. Meanwhile, college students also have to face high unemployment rate and the pressure of being jobless. Many job seekers are about to enhance their competitiveness has joined learning programs, and thus obtain the basic certificate to prove their professional competence, also known as the "license". This research used a means-end chain, which can link the properties of the products or emotional consumption results to the ultimate goal of value, and also can explore the link among “Attributes-Consequences–Values”. This method can be from the perspective of job seekers understanding of their inner value for obtaining information on licenses, and “Hard Ladder” in the “ladder” as the interview information license made tools for the IT certification tutorial by reference in the development of marketing promotion strategy.
The total number of valid questionnaires is 146, samples divide into male and female, teachers and students which are grouped and for different value of the discussion. The results show that the pursuit of the ultimate value of the IT license stands for a sense of accomplishment, self-fulfillment, a sense of security and being employed. Different user groups to pursue the goal of value are more consistent, but the important attributes and consequences of the interests of the great differ and are significant. Male and female in terms of the results of interest for the IT license, male samples tend to enhance the self-efficiency, female samples attach more importance to increase employment advantage. If based in different results between teachers and students, teachers place more emphasis on mental level enhancement. However, students can have a more substantial harvest. IT license is not only the examination to test personal professional ability, but also the index for people who keep on pursuit profession specialty in the future. Meanwhile the process of pursuit also fulfills the value of life.

摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
一、緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究流程 4
二、文獻探討 5
2.1 資訊證照產業現況 5
2.2 方法-目的鏈 5
三、研究方法 9
3.1 階梯訪談法 9
3.2 資料分析法 10
3.3 樣本結構統計分析 12
四、研究結果 14
4.1 編碼結果 14
4.2 蘊含矩陣與主要階層價值圖(HVM) 17
4.3 分群HVM 20
五、結論與建議 26
5.1 研究結論 26
5.1.1 資訊證照價值階層內涵 26
5.1.2 各族群之差異 27
5.2 管理意涵 28
參考文獻 33
附錄一 資訊證照路徑編碼 35
附錄二 「資訊證照使用者之顧客價值研究」硬式階梯問卷 47

1.教育部(2012)。大專校院校別畢業生人數【原始數據】。未出版之統計數據。取自http://www.edu.tw/statistics/content.aspx?site_content_sn=29767
2.蔣偉寧(2012/03)。教育部施政重點與業務概況報告。立法院第8屆第1會期教育及文化委員會全體委員會議,未出版。
3.Budd, R. W., Thorp, K., &; Donohew, L. (1967). Content analysis of communications. New York: Macmillan.
4.Geistfeld, L. V., Sproles, G. B., &; Badenhop, S. B. (1977). The concept and measurement of hierarchy of product characteristics. In advances in consumer research, Vol.5, ed. Hunt H. K., MI: Association for Consumer Research, pp.302-307.
5.Grunert, K. G., &; Grunert, S. C. (1995). Measuring subjective meaning structures by the laddering method: theoretical considerations and methodological problems. International Journal of Research in Marketing, 12(3), 209-225.
6.Gutman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(2), 60-72.
7.Hofstede, F. T., Audenaert, A., Steenkamp, J. B. E. M., &; Wedel, M. (1998). An investigation into the association pattern technique as a quantitative approach to measuring means-end chains. International Journal of Research in Marketing, 15(1), 37-50.
8.Kahle, L. R., ed. (1983). Social values and social change. New York: Praeger.
9.Kassarjian, H. H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4, 8-18.
10.Kolbe, R. H., &; Burnett, M. S. (1991). Content-analysis research: an examination of applications with directives for improving research reliability and objectivity. Journal of Consumer Research, 18(September), 243-250.
11.Manyiwa, S., &; Crawford, I. (2002). Determining linkages between consumer choices in a social context and the consumer’s values: a means-end approach. Journal of Consumer Behavior, 2(1), 54-70.
12.Olson, J. C., &; Reynolds, T. J. (1983). Understanding consumers’ cognitive structures: implications for marketing strategy. Advertising and Consumer Psychology, Lexington: Lexington Books, 77-90.
13.Olson, J. C., &; Reynolds, T. J. (2001). The means-end approach to understanding consumer decision making, understanding consumer decision making: the means-end approach to marketing and advertising strategy. Lawrence Erlbaum Associates, publishers.
14.Parry, I. W. H. (2002). Funding transportation spending in metropolitan Washington, DC: the costs of alternative revenue sources. Journal of Urban Economics, 52, 362-390.
15.Peter, J. P., &; Olson, J. C. (2009). Consumer behavior and marketing strategy (9th ed.). Irwin/ Mcgraw-Hill.
16.Reynolds, T. J., &; Gutman, J. (1988). Laddering theory, method, analysis and interpretation. Journal of Advertising Research, 28(1), 11-31.
17.Reynolds, T. J., Dethloff, C., &; Westberg, S. J. (2001). Advancements in laddering, understanding consumer decision making: the means-end approach to marketing and advertising strategy. Lawrence Erlbaum Associates, publishers.
18.Rokeach, M.J. (1973). The nature of human values. The Free Press, New York.
19.Valette-Florende, P., &; Rapacchi, P. B. (1991). Improvements in means-end chain analysis. Journal of Advertising Research, 31, 30-45.

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top