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研究生:陳莞鈞
研究生(外文):Wan-ChunChen
論文名稱:以虛擬化身為媒介之多模式3D商品互動展示對使用者認知影響之研究
論文名稱(外文):A Study on The Effects of User Cognition by Using 3D Multimodal Interactive Display of Product Through Virtual Avatar
指導教授:劉說芳劉說芳引用關係
指導教授(外文):Shuo-Fang Liu
學位類別:碩士
校院名稱:國立成功大學
系所名稱:工業設計學系碩博士班
學門:設計學門
學類:產品設計學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:117
中文關鍵詞:商品展示感官多模式人機互動使用者認知使用者體驗
外文關鍵詞:Product DisplayMulti-Sensory ModalHuman-Computer InteractiveUser CognitionUser Experience
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隨著科技與時代的變遷3D虛擬購物商城興起,透過虛擬實境,將場景模擬成真實環境,讓使用者融入購物的情境中,提供使用者較多的商品訊息。而其中商品展示與使用者之間的互動形成一個溝通的管道,展示的商品怎麼呈現、如何擺設或增加動畫效果等與使用者互動,皆可讓使用者更清楚、對商品有所認識。現今的使用者體驗已被當成是一項商品屬性,透過人機互動方式體驗一項商品能有效地傳達更多資訊給使用者,而運用感官多模式的互動,使用者可以模擬更真實的商品體驗,以此來瞭解商品資訊。
本研究以此為基礎,探討多模式互動展示型態對使用者的商品認知之影響。用問卷調查法以量化的方式進行前測,了解使用者對商品展示的設計需求,再以多模式人機互動程序分析了解商品展示中感官多模式之應用並建構系統,最後使用者透過對展示系統實體操作配合問卷的方式,了解多模式展示互動對使用者的商品認知影響。
由上述流程,本研究獲得以下具體結論。陳列情境顯示,讓使用者沉浸環境中,並幫助模擬與想像真實使用的感覺與時機,透過虛擬情境能詳細了解商品的規格、尺寸、外觀等細節,讓使用者清楚所有展示商品並快速選擇;反饋立體顯示,能快速讓使用者了解單項商品,對商品的外在線索例如商品價格、相關商品資料、促銷資訊等說明標示的非常清楚,但使用者在沒有情境的輔助下較難感受到商品使用過程的真實性;仿真實擬,對商品的造型、尺寸、風格等商品內在線索清楚的雕琢,使用者可詳細了解外觀並透過互動增加對商品的熟悉度,藉由外部連結能得到更多的商品相關資訊,商品的認知會隨使用者與商品的互動程度增加;全景觀看,整齊的排列讓使用者很容易找到商品,全景的展示讓使用者對商品的外型及立體感更有概念,但卻是最不受歡迎及對使用者的商品認知績效較差的一種多模式互動展示,無法讓使用者判斷商品的好壞程度及試用感覺或做比較,使用者甚至較難聯想到商品的使用情境。
As the following of technology developed, 3D virtual shopping mall is becoming popular. Through the virtual reality, the environment in virtual become more and more realistic, users could more integrate into the shopping situations. And product display which interact with users to form a channel of communication, providing users more products information. Product display, showing how the product presents, and how to display or add animation effects, for user allowing users kown the info more clearly.This is what 3D virtual Shopping focus on. Today, user experience has been as a product attribute, through experience about a product, the use of human-computer interaction more effectively convey information to the user, the use of multi-sensory interactive mode, users can simulate more experience the real products, in order to understand the product information.
This study is base for what interaction patterns of multi-mode product display effect on the user's congition. Using questionnaires, the pre-test is to understand user's design requirements for the product display, and multi-modal human-computer interactive product display in process analysis to understand the multi-sensory mode and construction of the system, then the user operates system with multi-mode display interactive way to learn about the users of products cognitive effects.
Thus obtain the following specific conclusions of this study. Context selected display, the user will immerse to the environment, and easy to imagine the feeling while in the real world, and through the Virtual Reality,user can understand the products specification, size, appearance and other details clearly, and select the products they want quickly. Feedback stereoscopic display, by this display, user will understand a product quickly,and be sure of the product external clues clearly, such as prices, products information, promotional information, etc. But without the context, user will difficult to feeling the realistic of the product used. Cross-platform simulated material object, show the clear information of product shape, size and style, user can more know well the product by interact with the product, and take more information by external links, the congition level of the product for user will depend on how the user interact with the product. Panoramic view,user can easily find the product they want through neat arrangement display,this display help user increased their concept of product appearance and three-dimensional, but it is the most unpopular multi-modal interaction display of all, because user can’t judge how good or bad of product by this display, and they even difficult to associate the context of using.
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究架構 4
1.4 研究範圍與限制 6
1.5 章節規劃 6
1.6 重要名詞釋義 8
第二章 文獻探討 9
2.1 虛擬展示 9
2.2 人機互動 11
2.2.1感官多模式 12
2.2.2人機互動程序分析之研究方法 15
2.3 認知評估 16
2.3.1 使用者認知評估 17
2.3.2 商品認知評估 18
2.4 小結 20
第三章 實驗設計與規劃 21
3.1 第一階段實驗 21
3.2 第二階段實驗 29
第四章 使用者設計需求實驗分析結果與討論 36
4.1 使用者設計需求調查分析與結果 36
4.2 展示型態之人機互動分析 41
4.3 展示型態之多模式應用分析 44
第五章 多模式商品互動展示型態建構 48
5.1 多模式商品互動展示型態建構之架構及流程 48
5.2 虛擬商品互動展示型態之建構 49
5.2.1 建構平台 49
5.2.2 建構工具 50
5.2.3 展示商品選定及互動腳本建構 51
5.3 感官多模式應用之建構 59
5.3.1 建構工具 59
5.3.2 感官多模式之建構 62
第六章 使用者商品認知及態度調查結果與討論 65
6.1 使用者態度調查統計 65
6.2 使用者商品認知測驗調查統計 70
6.2.1商品印象畫圖分析 71
6.2.2商品詞彙描述分析 74
6.2.3商品使用情境想像分析 77
6.2.4商品記憶問答題分析 79
6.2.5使用者建議與感想分析 80
6.3 小結 83
第七章 結論與建議 85
7.1 多模式互動展示型態的開發 85
7.2 各多模式互動展示對使用者的商品認知影響 86
7.3 多模式互動展示型態之設計原則歸納 88
7.4 多模式互動展示與單模式互動展示差異之探討 89
7.5 未來發展與建議 90
參考文獻: 92
附錄1:使用者設計需求調查問卷 100
附錄2:使用者商品認知調查問卷 107
附錄3:互動展示型態之腳本程式截錄及圖示 115
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