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研究生:廖唯伶
研究生(外文):Wei-LingLiao
論文名稱:女性使用者建構產品友誼之研究
論文名稱(外文):A Study of How Female Users Build Friendship with Products
指導教授:何俊亨何俊亨引用關係
指導教授(外文):Chun-Heng Ho
學位類別:碩士
校院名稱:國立成功大學
系所名稱:工業設計學系碩博士班
學門:設計學門
學類:產品設計學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:81
中文關鍵詞:女性友誼建構情感層次功能層次產品體驗
外文關鍵詞:FemaleHuman-Product Friendship BuildingEmotional StateFunctional StateUser Experience
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友誼是人與人之間最原始的感情,當使用者和產品彼此接觸後,使用者與產品之間的感情便開始醞釀,最終熟成變做友誼。本研究透過質性訪談的方式,探討使用者與產品間的友誼實際上是如何運作至形成。
過去的研究顯示,人際間的友誼有性別與年齡的差異性,其中又以女性最容易引發親密的情感,因此本研究依據同質性取樣共訪談六位年齡介於20至30歲的女性受訪者,以了解訪談者與其強情感鏈結物的情感建立過程。訪談內容首先經過開放編碼,抓取友誼過程所涉及的面向,之後根據訪談中出現的現象建立主軸編碼系統。最後依據兩套編碼系統,連結現象間的關係性,遂建立使用者與產品間的友誼模式。
在開放編碼階段發現,使用者與產品間的友誼共涉及使用者、產品與外在因素三大面向,三大面向於主軸編碼的現象中相互運作,影響現象間的因果順序關係。本研究所建構的友誼模式共涉及十一項現象並分為前中後三大進程,在友誼建構前期使用者雖未和產品進行實質接觸,但透過購買決策將促使使用者對於產品的情感層次開始醞釀,醞釀的情感在中期獲得使用者的證實並影響使用者與產品間功能與情感層次互動,乃至友誼建構後期成熟的情感層次將彌補因為長期使用而逐漸耗弱的功能層次。
研究結果發現友誼建構前期將是影響友誼發展的關鍵步驟,在建構前期醞釀的情感層次將影響使用者與產品的互動方式,為友誼關係建構雛形,亦是產品設計得以切入的機會。
Friendship is commonly described as relationship between human beings. However, it also happens between user and product. When experiencing the products, some of the users build friendship with them through the interaction.
In this paper, six users who regarded their owned products as one of their good friends were interviewed. According to the past studies, female are more willing to have intimacy relationship. Therefore, we adopted homogeneous sampling and interviewed six young women aged between 20 to 30.The data collected in the interview had been programmed with two coding system to figure out the dimensions and the phenomena involved in friendship building.
The result shows that the human-product friendship building can be categorized into three dimensions through open coding system: User, Object and External Dimensions. The research focuses on eleven phenomena found in friendship building model, where each of them are co-related among the three dimensions described above.
The friendship building model is constituted of three stages. In the early stage, the emotional state has involved in certain condition where the user's interest to a product is nurtured without physical interaction. Later in the middle stage, this growing emotional state would effect the user's physical experience where the functional aspect of the product is proved. At the final stage, even though the influence of functional stage is decreasing, the mature emotional state remains to complement and maintain the friendship building.
According to the result, it is found that the early stage plays an important role of building a human-product friendly relationship. There could be a chance for product designer to promote the state of emotional in the early stage to make a friendship building successfully.
摘要................................................................................. I
Abstract............................................................................ II
誌謝................................................................................. IV
圖目錄............................................................................... VIII
表目錄............................................................................... IX
第一章 緒論........................................................................... 1
1-1 研究背景與動機............................................... 1
1-1-1 物品的定義與層次........................................... 2
1-1-2 人與物的意義.............................................. 3
1-1-3 人與物的互動-設計運作層次................................... 5
1-2 研究目的................................................... 6
1-3 研究範圍與限制.............................................. 9
1-4 研究流程架構................................................ 10
第二章 文獻探討................................................. 11
2-1 人際關係架構............................................... 11
2-1-1 人際關係建構流程.......................................... 11
2-1-2 友誼關係中性別與年齡差異.................................... 13
2-2使用者體驗.................................................. 14
2-2-1 使用者體驗模式............................................ 15
2-2-2 體驗者模式中的產品情感...................................... 17
2-3 小結...................................................... 19
第三章 研究方法................................................. 20
3-1實驗流程架構................................................. 20
3-1-1 受訪者收集與訪談情境....................................... 20
3-1-2 受訪者與對象物............................................ 21
3-2 訪談內容編碼............................................... 23
第四章 資料分析................................................ 25
4-1 第一階段開放編碼........................................... 25
4-1-1使用者面向............................................... 26
4-1-2產品面向................................................. 27
4-1-3外在因素面向.............................................. 28
4-2第二階段主軸編碼............................................ 30
4-2-1購買決策................................................. 31
4-2-2獲得難易................................................. 33
4-2-3首次擁有................................................. 34
4-2-4共同經歷................................................. 34
4-2-5革命情感................................................. 37
4-2-6共同成長................................................. 38
4-2-7命名行為................................................. 38
4-2-8愛惜效應................................................. 41
4-2-9耐受度................................................... 44
4-2-10評價產生
............................................................. 46
4-2-11紀念意義
............................................................. 47
第五章 研究結果與討論
............................................................. 48
5-1友誼建構三時期
............................................................. 48
5-1-1友誼建構前期:完整的購買決策
............................................................. 48
5-1-2 友誼建構中期:耐受度、愛惜效應與共同經歷的正向循環
............................................................. 49
5-1-3 友誼建構晚期:使用者與產品共同成長
............................................................. 52
5-1-4 友誼建構流程圖
............................................................. 54
5-2友誼建構流程情感與功能層次運作
............................................................. 55
5-2-1友誼建構前期情感與功能層次運作流程
............................................................. 55
5-2-2友誼建構中期情感與功能層次運作流程
............................................................. 56
5-2-3友誼建構後期情感與功能層次運作流程
............................................................. 57
5-2-4 小結
............................................................. 58
第六章 結論與建議
............................................................. 60
6-1友誼建構過程中產品屬性運作
............................................................. 60
6-1-1友誼建構前期產品屬性運作
............................................................. 60
6-1-2友誼建構中期產品屬性運作
............................................................. 62
6-1-3友誼建構後期產品屬性運作
............................................................. 64
6-2 功能導向與外型導向之友誼建構差異性
............................................................. 66
6-2-1使用者面向
............................................................. 66
6-2-2產品面向
............................................................. 67
6-2-3外在因素面向
............................................................. 67
6-3 後續研究建議
............................................................. 68
參考文獻
............................................................. 70
附錄一 訪談日誌
............................................................. 73
附錄二 主軸編碼對應開放編碼表
.............................................................. 74




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