臺灣博碩士論文加值系統

由於環境變遷及消費者環保意識的覺醒，製造商開始考量將產品進行再製造，形成混和生產系統，在此系統下，製造商首要考慮的即是新產品與再製品的內部競爭，在市場中，顧客一般會認為再製品具有較低的品質，但由於環保議題的影響，市場中綠色顧客族群逐漸壯大，有愈來愈多的顧客會轉而購買再製品，而產品的價格通常會影響其需求，故兩種產品之定價問題則成為一重要的課題。本研究針對一製造商以一混合製造生產系統同時販售新產品與再製品，並以價格區分其品質，考量在製造、銷售過程中兩種產品間的價格競爭關係及相關成本。本研究探討產品間之外部競爭，考量市場上其他具有類似功能之競爭產品的存在，並探討產品具有環保形象與否對於顧客消費時之影響。本研究考量市場中不同顧客對於新產品與再製品的消費行為，以效用函數衡量其購買決策，並針對綠色顧客之偏好探討其對於市場需求及價格的影響。本研究目的欲使製造商之整體利潤最大化，其利潤函數包含了製造商對於產品的定價及生產成本，透過求解新產品與再製品定價的過程中，得到製造商的最佳策略。此定價模型可提供製造商在供應再製品時擬定最佳的定價決策，在需求方面，針對不同市場之需求，提供廠商如何以價格影響顧客消費行為的依據；在競爭方面，提供了廠商面臨其他產品進入市場的威脅時，應以何種策略因應，提升製造商利潤。其研究發現，新產品與再製品價格差距大時，一般顧客對於競爭商品的價格評價會存在一上界，才能夠使其總市場利潤極大化；而新產品與再製品價格差距小時，再製造市場的大小及重型綠色顧客在市場中所佔比例也是影響利潤是否最大化的重要因素。

Due to the awareness of the eco-friendly issue is gradually important to customers, more manufacturers begin to remanufacture end-of-life products, and then sell new and remanufactured products in the market simultaneously, such a production system is often called“hybrid system with remanufacturing.”Manufacturers with hybrid systems have to consider the internal competition between their new and remanufactured products. In general, consumers tend to value a remanufactured product less than a new one. However, as the green segment of the market become larger, more consumers would be willing to purchase remanufactured products, and the pricing strategy for both new and remanufactured products thus becomes important. In this paper, a manufacturer sells both new and remanufactured products with different price, with consideration of the competition between the two products and the associated production costs. The external competition is also considered, since there exists some competitive products with similar function in the market. Whether a product has eco-friendly images will the affect consumer behavior. The market consist of heterogeneous consumers, Among them, the preferences of green consumers arw investigated. By considering the demand of different type of products, a pricing model is proposed to maximize the overall profit of the market which can suggest the optimal pricing strategy for manufacturers with hybrid. In the aspect of demand, it can provide a quantity model to understand the effect that the consumer behavior on price, and the aspect of competition, it gives some suggestions to prevent the threat of competitors entering the market.

摘要 I
Abstract II
誌謝 III
表目錄 V
圖目錄 VI
第一章 緒論 1
第一節、研究背景 1
第二節、研究動機 2
第三節、研究目的 3
第四節、研究範圍及重要性 4
第五節、研究流程 4
第六節、論文架構 6
第二章 文獻探討 7
第一節、產品再生 7
第二節、綠色市場與顧客 11
第三節、新產品與再製品定價決策 14
第三章 混和生產系統產品最佳定價策略 20
第一節 問題描述 20
第二節 研究架構 22
第三節 研究步驟 24
第四節 混和生產系統模式建構 27
第四章 問題應用與分析 47
第一節 新產品與再製品價格差距大 47
第二節 新產品與再製品價格差距小 53
第三節 實例說明與敏感度分析 62
第五章 結論與建議 71
第一節 研究貢獻 71
第二節 研究限制 72
第三節 未來研究方向 72
參考文獻 74

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