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研究生:董靈芝
研究生(外文):Ling-ZhiDong
論文名稱:影響行為意圖之動機因素:以智慧型手機為例
論文名稱(外文):Relationship between motivational factors and behavioral intention: the case of Smartphone
指導教授:方世杰方世杰引用關係
指導教授(外文):Shih-Chieh Fang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:企業管理學系碩博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:111
中文關鍵詞:內在動機外在動機行為意圖科技接受度
外文關鍵詞:intrinsic motivationextrinsic motivationintention to useTAM
相關次數:
  • 被引用被引用:10
  • 點閱點閱:1175
  • 評分評分:
  • 下載下載:117
  • 收藏至我的研究室書目清單書目收藏:3
本研究旨在探討影響個人使用智慧型手機上網之動機因素,為使研究模式達到更高的預測與解釋力,本研究源自動機理論觀點下,將科技接受度模式作一延伸性探討,其中納入相關之內在動機(認知易用性、認知愉悅性、認知便利性),外在動機(認知有用性),與其它影響構面因素(相容性、社會影響、個人創新性特質),來進行分析、預測與解釋個人對智慧型手機上網之行為意圖。主要研究對象為台灣地區之居民,以隨機採樣之問卷調查法蒐集實證資料,問卷為期一個月回收且有效問卷計222份。根據統計分析結果發現,認知易用性、認知愉悅性、認知便利性、個人創新性與社會影響等因素對個人行為意圖具有顯著性影響與正向關係。其中認知愉悅性之相關性最高。而出乎意料的是,認知有用性與相容性對使用者之行為意圖上的預測解釋力不顯著。
The purpose of this study was to investigate the factors that effect users’ acceptance of Smartphone internet. To increase predictive power of the study, by integrating a motivational perspective into the technology acceptance model, we included intrinsic motivations (perceived ease of use, perceived enjoyment, perceived convenience), extrinsic motivations (perceived usefulness), and additional constructs (compatibility, social influences, personal innovativeness traits) to explain users’ intention on using the Smartphone internet.The data was collected from 222 users of smartphone and analyzed through the SPSS. According to the results of analysis, we found that perceived ease of use, perceived enjoyment, perceived convenience, personal innovativeness and social influences significantly and directly impacted the users’ intention to use the Smartphone internet; and among them, perceived enjoyment affects most. Surprisingly, perceive usefulness and compatibility did not posit a significant impact on users’ intention towards Smartphone internet usage.
目錄
表目錄 VII
圖目錄 IX
第一章 緒 論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究問題 6
第四節 研究方法 6
第五節 研究內容與流程 6
第二章 文獻探討 8
第一節 科技接受度模式理論及其演進 8
第二節 動機理論 16
第三節 信念、動機、使用行為意圖之關聯性 19
第四節 認知創新特徵及其演進 22
第五節 個人差異性變項 28
第六節 認知愉悅性 31
第七節 認知便利性 34
第八節 社會影響 36
第九節 智慧型手機 37
第三章 研究方法 44
第一節 研究架構 44
第二節 研究假說 46
第三節 研究變數之操作性定義與衡量項目 48
第四節 問卷設計 54
第五節 資料分析方法 56
第四章 資料分析與研究結果 59
第一節 敘述性統計分析 59
第二節 信度分析 63
第三節 因素分析 64
第四節 人口統計變數分析 72
第五節 相關分析 82
第六節 多元廻歸分析 84
第五章 結論與建議 89
第一節 研究發現與結論 89
第二節 理論意涵 93
第三節 管理意涵 94
第四節 本研究限制與未來研究方向 95
參考文獻 97
附錄-研究問卷 108


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