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研究生:安心亞
研究生(外文):TatiyaChankhasamsak
論文名稱:The Effects of Perception of Company's CSR on Employee's Intrinsic Needs and Organizational Citizenship Behavior
論文名稱(外文):The Effects of Perception of Company's CSR on Employee's Intrinsic Needs and Organizational Citizenship Behavior
指導教授:林豪傑林豪傑引用關係
指導教授(外文):Hao-Chieh Lin
學位類別:碩士
校院名稱:國立成功大學
系所名稱:國際經營管理研究所碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:105
外文關鍵詞:Corporate social responsibilityControl needsBelongingness needsMeaningful existenceOrganization citizenship behaviorIndividual belief of corporate social responsibility
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This research applied the social exchange theory to investigate the effects of employee’s perceptions of company’s CSR on their intrinsic needs and organizational citizenship behavior (OCB), moderated by individual beliefs in CSR. Research sample was collected from 337 employees and 51 supervisors in Thailand, Australia and Taiwan, as well as some other countries with a dyadic approach, in which direct supervisors were asked to assess individual employee’s OCB.

Research results showed that a perception of company’s CSR can advance an employee’s intrinsic needs, including control needs, belongingness needs, and meaningful existence, and then their organizational citizenship behavior. However, individual belief of CSR has no moderating effects.

This study contributes to the line of CSR research by providing empirical evidence to show how CSR can promote employees’ motivation and other-centric behaviors. Research implications, limitations, and future directions are further discussed.

ABSTRACT I
ACKNOWLEDGEMENTS II
TABLE OF CONTENTS IV
LIST OF TABLES VIII
LIST OF FIGURES X
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 Research Objectives. 5
1.3 Research Gap and Contributions. 6
1.4 Research Procedure. 7
1.5 Research Structure. 8
CHAPTER TWO LITERATURE REVIEW 10
2.1 Theoretical Background: Social Exchange Theory. 10
2.2 Definitions for Relevant Research Variables. 12
2.2.1 Corporate Social Responsibility (CSR.). 12
2.2.2 Perception of Company’s Corporate Social Responsibility. 14
2.2.3 Organizational Citizenship Behavior. 16
2.2.4 Control Needs. 18
2.2.5 Belonging Needs. 19
2.2.6 Meaningful Existence. 20
2.2.7 Individual Belief in CSR as a Moderator. 21
2.3 Developments of Research Hypotheses. 22
2.3.1 The Relationship between Perception of Company’s CSR and Control Needs. 22
2.3.2 The Relationship between Perception of Company’s CSR and Belongingness Needs. 23
2.3.3 The Relationship between Perception of Company’s CSR and Meaningful Existence. 24
2.3.4 The Relationship between Control Needs and Organization Citizenship Behavior. 24
2.3.5 The Relationship between Belongingness Needs and Organization Citizenship Behavior. 25
2.3.6 The Relationship between Meaningful Existence and Organization Citizenship Behavior. 25
2.3.7 Individual belief of CSR as a Moderator between the Relationships of Control Needs, Belongingness Needs and Meaningful Existence. 26
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 28
3.1 Research Model. 28
3.2 Description of Sample. 28
3.3 Summary of Hypotheses. 29
3.4 Measure and Definition of Variables. 30
3.4.1 Perception of Company’s CSR. 30
3.4.2 Control Needs. 31
3.4.3 Belongingness Needs. 31
3.4.4 Meaningful Existence. 32
3.4.5 Organizational Citizenship Behavior. 32
3.4.6 Individual Belief of CSR. 33
3.5 Control Variables. 34
3.5.1 Age. 34
3.5.2 Gender. 34
3.5.3 Education Level. 34
3.5.4 Collectivism / Individualism. 35
3.6 Method of Analysis. 36
3.6.1 Descriptive Statistics. 36
3.6.2 Pearson Correlation Analysis. 36
3.6.3 Confirmatory Factor Analysis (CFA). 36
3.6.4 Reliability Analysis. 37
3.6.5 Linear and Multiple Regression 37
3.6.6 Hierarchical Multiple Regression. 38
CHAPTER FOUR RESEARCH RESULTS 39
4.1 Descriptive Analysis. 39
4.1.1 Data Collection. 39
4.1.2 Characteristics of Respondents. 40
4.3 Reliability Test. 45
4.4 Confirmatory Factor Analysis. 46
4.4 Linear and Multiple Regression. 59
4.4.1 Relationship between Perception of Company’s CSR and Control Needs. 59
4.4.2 Relationship between Perception of Company’s CSR and Belongingness Needs. 60
4.4.3 Relationship between Perception of Company’s CSR and Meaningful Existence 61
4.4.4 Relationship between Control Needs, Belongingness Needs Meaningful Existence and Organization Citizenship Behavior 62
4.5 Hierarchical Multiple Regression. 63
4.5.1 Individual Belief of CSR as a Moderator of the Relationship between Perception of Company’s CSR and Control Needs. 64
4.5.2 Individual Belief of CSR as a Moderator of the Relationship between Perception of Company’s CSR and Belongingness Needs. 66
4.5.3 Individual Belief of CSR as a Moderator of the Relationship between Perception of Company’s CSR and Meaningful Existence. 68
4.6 Common Method Variance. 70
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 72
5.1. Discussion. 72
5.1.2 Managerial Implications. 75
5.2 Limitations and Future Directions. 76
REFERENCES 78
APPENDICES 84
Appendix 1 : English Questionnaire (Employee) 84
Appendix 2 : Thai Questionnaire (Employee) 88
Appendix 3 : Chinese Questionnaire (Employee) 93
Appendix 4 : English Questionnaire (Supervisor) 97
Appendix 5: Thai Questionnaire (Supervisor) 100
Appendix 6 : Chinese Questionnaire (Supervisor) 103

LIST OF TABLES
Table 3-1 Definitions of Variables 30
Table 4-1 Characteristics of Respondents (General N=337, Pair N-97) 41
Table 4-2 Pearson Correlation Coefficient (General) 43
Table 4-3 Pearson Correlation Coefficient (Pair) 44
Table 4-4 Reliability Test 45
Table 4-5 Confirmatory Factor Analysis Results for Perception of Company's CSR 48
Table 4-6 Confirmatory Factor Analysis Results for Control Need 49
Table 4-7 Confirmatory Factor Analysis Results for Belongingness Need 50
Table 4-8 Confirmatory Factor Analysis Results for Meaningful Existence 51
Table 4-9 Confirmatory Factor Analysis Results for Organization Citizenship Behavior 53
Table 4-10 Confirmatory Factor Analysis Results for Individual Belief of CSR 54
Table 4-12 Validity and Reliability Result 58
Table 4-13 Linear Regression Analysis Result (Dependent Variable: Control Needs) 60
Table 4-14 Linear Regression Analysis Result (Dependent Variable of Belongingness Needs) 61
Table 4-15 Linear Regression Analysis Result (Dependent Variable of Meaningful Existence) 62
Table 4-16 Multiple Regression Analysis Result (Dependent Variable of Organization Citizenship Behavior) 63
Table 4-17 Hierarchical Regression Analysis Result (Dependent Variable of Control Needs) 65
Table 4-18 Hierarchical Regression Analysis Result (Dependent Variable of Belongingness Needs) 67
Table 4-19 Hierarchical Regression Analysis Result (Dependent Variable of Meaningful Existence) 69
Table 5-1 Hypotheses Overall Result 72

LIST OF FIGURES
Figure 1-1. Research procedure 8
Figure 3-1. Framework of constructs and hypothesis 28



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