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研究生:洪慧芳
研究生(外文):MelissaHung
論文名稱:競合關係於 Android 應用程式商店供應商之探索性研究
論文名稱(外文):An Exploratory Study of Co-opetitive Relationships among Providers of Android Application Stores
指導教授:蔡東峻蔡東峻引用關係黃光渠黃光渠引用關係
指導教授(外文):Dung-Chun TsaiDung-Chun Tsai
學位類別:碩士
校院名稱:國立成功大學
系所名稱:電信管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:97
中文關鍵詞:Android 應用程式商店行動應用程式競合電信業者
外文關鍵詞:Android application storemobile applicationsco-opetitionMNO
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智慧型手機和平板電腦的蓬勃發展,帶動了行動應用程式產業的興起,亦使 Android 應用程式商店如雨後春筍般湧現,並以成為 Android 應用程式之消費與散佈的入口商店為目標。本研究採用質性研究方式探討 Android 應用程式商店供應商(Google、智慧型手機與平板電腦製造商、電信業者(MNO)、獨立應用程式商店和應用程式開發者)為何以及如何建立之間的競合關係。雖然供應商為了讓 Android 作業系統、設備及應用程式的普及化而相互合作,卻又彼此競爭因普及化所帶來的利益。期間的競合關係會隨時間而變化,因此帶動了 Android 應用程式的發展。本研究提出四個有關 Android 應用程式供應商競合關係之研究方向,讓未來研究人員能以此更進一步了解以及探討 Android 行動應用程式產業間的競合關係。
The global proliferation of smartphones and tablets is creating a huge industry of mobile applications, which, in turn, gives rise to a number of Android application stores aiming to become the main entry point for the consumption and distribution of Android applications. By using qualitative research, this study explores and analyzes why and how the providers of Android application stores – Google, mobile device manufacturers, mobile network operators (MNOs), independent web portals, and application developers – engage in co-opetitive relationships with one another. Even though these providers are cooperating with one another to proliferate adoption of Android OS, Android devices, and Android applications, they are also competing against one another to capitalize on and earn revenue from the development and distribution of Android applications. Evolving over time and dynamic in nature, these co-opetitive relationships are instrumental in the distribution process of Android applications. This study provides timely and relevant insights into and four propositions regarding co-opetition in the mobile application store industry, enabling researchers to better understand co-opetitive relationships among the providers of Android application stores and to have starting points for future empirical research.
Abstract i
摘要 ii
Acknowledgements iii
Table of Contents iv
List of Tables vi
List of Figures vii
CHAPTER 1 INTRODUCTION 1
1.1 Research Background 1
1.2 Research Objectives 6
1.3 Research Structure 7
CHAPTER 2 LITERATURE REVIEW 9
2.1 Definition of Terms 9
2.1.1 Smartphone 9
2.1.2 Tablet 9
2.1.3 Mobile application store 10
2.1.4 Android application store 11
2.2 The Distribution Process of Mobile Applications: A Two-Sided Market 16
2.3 Co-opetition 19
2.3.1 Definition of Co-opetition 19
2.3.2 Reasons for Co-opetition 20
2.3.3 Dynamic Nature of Co-opetition 23
2.3.4 Related Research 24
CHAPTER 3 RESEARCH METHODOLOGY 29
3.1 Qualitative Research Method 29
3.2 Qualitative Research Process 30
3.3 Data Collection 31
CHAPTER 4 CO-OPETITION AMONG PROVIDERS OF ANDROID APPLICATION STORES 33
4.1 Co-opetition: Creating Value That Can Be Captured 33
4.2 Distribution Process of Android Applications 58
CHAPTER 5 CONCLUSION, IMPLICATIONS, LIMITATIONS, AND SUGGESTIONS FOR FUTURE RESEARCH 62
5.1 Conclusion 62
5.2 Managerial Implications 64
5.3 Limitations and Suggestions for Future Research 66
REFERENCES 68
APPENDIX 88
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