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研究生:張騰玲
研究生(外文):Teng-LingChang
論文名稱:探索說故事角色在文化生產專案中的實際操作
論文名稱(外文):Exploring the Role of Storytelling Practices in the Cultural Production Project
指導教授:謝孟達謝孟達引用關係
指導教授(外文):Meng-Dar Shieh
學位類別:碩士
校院名稱:國立成功大學
系所名稱:創意產業設計研究所
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:70
中文關鍵詞:說故事文化生產說故事模式文化產業
外文關鍵詞:StorytellingCultural ProductionStorytelling ModelCultural Industry
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自從2000年開始台灣開始注目到文化產業或稱創意產業,從那之後台灣有無限多的文化生產專案在執行,透過這些文化生產專案去推廣特定的文化或是文化資產,但人們真的知道這些文化或是資產的內涵嗎?訊息該如何傳遞在這些文化生產過程即是這個研究的重點。說故事在過去學術領域中被探討為是其中一個有效溝通及傳遞訊息的方式。
本研究以台南的「老屋欣力」文化生產專案下的個案為研究目標,老屋欣力為古都保存再生基金會的文化生產專案,從2008年執行至今。此研究專注於在文化生產過程中的說故事模式。經過深度訪談的資料與透過扎根理論的開放式編碼, 本研究發現八個缺口在此文化專案中, 透過這八個缺口發展出了文化專案中說故事模式中的要素。本研究的結果將提供適用於推廣文化資產的說故事模式去提升在文化生產過程中說故事的角色及傳遞文化專案中的象徵性意義到大眾。

Since Taiwan started to put attention on cultural and creative industries in 2000, there have been a lot of cultural production projects going on in Taiwan. These cultural projects promote certain types of culture or cultural production, but it is unclear if people really know and understand the concepts for these projects. Determining how messages are delivered through these cultural production processes is the key point of this research. In academic reviews, it has been suggested that storytelling is one of most efficient ways to communicate and pass messages.
This research scope includes cases under the “New Life for Old Houses” which is taking place in Tainan as the research target; “New Life for Old Houses” is a cultural production project, which has been run by the Foundation of Historic City Observation and Regeneration from 2008 up to the present. The research is focused on a storytelling model, which has not yet been discovered in the cultural production process. With in-depth interview data and analysis using grounded theory with open coding, there were eight gaps found existing in the project. These gaps help to determine the elements for the cultural project storytelling model. The result of this study is to propose a storytelling model in the cultural production process and to enhance the role of storytelling in that process, which can also result in the delivery of the symbolic meaning of cultural projects to the public.

Abstract ii
中文摘要 iii
Acknowledgements iv
Table of Contents v
List of Figures vii
List of Tables viii
CHAPTER 1 Introduction 1
1.1 Motivation and Background 1
1.2 Research Objectives 2
1.3 Research Scope 3
1.4 Research Questions 3
1.5 Significance to Knowledge 4
CHAPTER 2 Literature Review 5
2.1 Storytelling Concept 5
2.2 Storytelling Framework 6
2.2.1 Aristotle’s Poetic Framework 7
2.2.2 Storytelling Project Model 9
2.2.3 Different Types of Stories 11
2.2.4 Definition of Formal and Informal Storytelling 12
2.3 Taiwan’s Cultural Industry Chain 12
2.4 Cultural Production Chain 14
CHAPTER 3 Methodology 22
3.1 Qualitative Research 22
3.2 Grounded Theory 23
3.3 Interviews 26
CHAPTER 4 Data Analysis and Research Results 29
4.1 Data Collection Process 29
4.2 Interview Data Analysis using Open Coding 32
4.2.1 Conceptualize and Categorize the Storytelling Elements 32
4.2.2 Preliminary Results from Open Coding 48
4.3 Open Coding Result Analysis 50
4.3.1 Analysis with Level of Unit of Analysis 50
4.3.2 Analysis with Activity System Model 53
4.3.3 Analysis with The System Model of Creativity 54
4.3.4 Analysis with Gaps and Storytelling Elements 56
4.4 Developing the Storytelling Model for Cultural Projects 58
CHAPTER 5 Conclusions and Suggestions 64
5.1 Conclusions 64
5.2 Suggestions and Future Research 66
References 67
Appendix 69

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