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研究生:范昕介
研究生(外文):Hsin Chieh Fan
論文名稱:廠商自擁優勢及國際化經驗對國際化動機的影響-以台灣廠商對陸投資為例
論文名稱(外文):The Effects of MNEs Ownership-Specific Advantages and International Experience on the Motives for Internationalization: Evidence from Taiwanese Firms Investing in China.
指導教授:陳靜怡陳靜怡引用關係
指導教授(外文):Ching-I Chen
口試委員:張嘉雯蔡櫻鈴
口試委員(外文):Chia-Wen ChangYin-Lin Tsai
口試日期:2012-10-24
學位類別:碩士
校院名稱:國立暨南國際大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:101
語文別:中文
論文頁數:58
中文關鍵詞:廠商自擁優勢國際化經驗國際化動機看似無相關迴歸模型
外文關鍵詞:MNEs Ownership-Specific AdvantagesInternational ExperienceMotives for InternationalizationSUR model
相關次數:
  • 被引用被引用:2
  • 點閱點閱:208
  • 評分評分:
  • 下載下載:26
  • 收藏至我的研究室書目清單書目收藏:1
對外直接投資對於廠商而言是重要的成長策略。大陸資源豐富、市場廣大等優勢,以及台灣與大陸貿易上的往來頻仍,往往是台灣企業海外經商的首選。根據本研究廠商的自擁優勢及國際化經驗對於所開列出的四個國際化動機分別進行探討以及加入國際化經驗之干擾變數。
本研究反應變量具有多個且資料屬於橫斷面與縱斷面混合的型態,採用看似無相關迴歸模型進行資料分析。採用五個資料庫,包含經濟部投資審議委員會之「台商赴大陸對外投資名錄」、中國統計年鑑、中國電力年鑑、中國經濟特區發展報告以及台灣經濟新報財務資料庫。
藉由廠商自擁優勢與大陸經驗對於國際化動機之影響之探討,其結論將有助於台商瞭解廠商因本身的自擁優勢與國際化經驗的不同,在進行投資地區的選擇上,有所參考。另一方面,國際化經驗對於國際化動機影響之干擾效果分析,其結論有助於廠商在思考對外投資地點選擇時,面對大陸陌生的投資環境,會因廠商自身國際化經驗的累積程度,才能有助於廠商在擁有不同的自擁優勢,朝向有著於提升自身競爭力的地區投資。

Foreign direct investment (FDI) is the important thing to MNEs of growth. The reason is why Taiwan’s businessmen choose Mainland China to investing, because the abundant resources, large market in Mainland China and the frequent trade between Taiwan and Mainland China. This study examines the relationship among the motives for internationalization (it includes four type of the motives), MNEs ownership-specific advantages and international experience.
This study has many dependent variables and the data are the mix between the time series and cross section pooling analysis. So this study uses the SUR model to analyze data. The database includes List of MNEs Investing in China, China Statistic Yearbook, China Electric Power Yearbook, Taiwan Economic Journal, etc.
The results of MNEs ownership-specific advantages and international experience influence on motives for internationalization, which make them chose the right place to invest, when they have difference of MNEs ownership-specific advantages or the difference of international experience. On the other hand, the moderating variable of international experience influences on the motives for internationalization, the research will help Taiwan’s MNEs chose the right place to invest that depends on the difference of the international experience, in addition, it also can help MENs invests the place which can increase our competitiveness, when MENs has difference ownership-specific advantages.

第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 3
第三節 研究架構 4
第二章 文獻探討 6
第一節 對外直接投資理論 6
第二節 國際化動機與地點特性 8
第三節 MNEs自擁優勢 12
第四節 MNEs的國際化經驗 16
第三章 研究方法與設計 18
第一節 研究架構與假說的建立 18
第二節 資料來源與變數定義 27
第三節 統計分析模型 33
第四章 實證分析 36
第一節 敘述統計 36
第二節 國際化動機相關性分析 39
第三節 解釋變數之相關分析 41
第四節 廠商自擁優勢與大陸經驗對於國際化動機之影響 43
第五章 結論與建議 48
第一節 結論與管理意涵 48
第二節 研究限制與後續研究建議 50
參考文獻 52

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