臺灣博碩士論文加值系統

旅遊與觀光產業在B2C電子商務中，是個重要且蓬勃發展的一部分。此外，在旅遊的過程中，人們常常會一起做某件事，並且參與各種形式的社會互動。因此，在本研究當中，我們發展一個行動團聚系統，去促進在移動中的旅行者之間的社會互動以及團聚行為。我們提議使用行動點對點通訊方式，提供一個方便且便宜的方式，讓旅行者可以交換各自手中所持有的評分資料以及團聚向量資料。本研究也提出一套激勵模型以及以激勵模型為基礎的資料交換方式，期使旅行者能有效地交換他們行動設備中的資料。本研究以模擬實驗的方式去評估我們所提出的模型和資料交換的方式。

The travel and tourism industry is one of the most important and dynamic sectors in Business-to-consumer (B2C) E-commerce. Also, traveling is something people often enjoy together and involves a variety of social interactions in the process. Therefore, in this research, we develop a group visiting system to facilitate social interaction and group visiting among mobile tourists. We propose to use mobile peer-to-peer communications to provide tourists with convenient and inexpensive means for exchanging ratings and group visiting vectors stored in their mobile devices. We also develop an inventive model and propose an inventive-based data exchange method that allows tourists to effectively exchange their data. Simulated experiments are performed in this research to evaluate the proposed model and data exchange method.

目 錄
中文摘要 i
Abstract ii
誌 謝 iii
目 錄 v
圖索引 vi
表索引 vii
第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究流程圖 3
第二章 文獻探討 6
第一節 行動點對點環境 6
第二節 旅遊與社會互動 12
第三節 激勵模型 19
第三章 以激勵模型為基礎的團聚系統 22
第一節 資料模型 22
第二節 激勵模型 24
第四章 實驗評估 31
第一節 實驗平台 31
第二節 模擬模型 31
第三節 評估標準 37
第四節 實驗結果 38
第五章 結論 52
第一節 結論 52
第二節 研究限制 52
第三節 未來研究方向 53
參考文獻 54

圖索引
圖 1 1研究流程圖 5
圖 2 1行動點對點的中繼方式(Multi-hop) 7
圖 2 2 Hocman系統介面 8
圖 2 3 MobiTip系統介面 9
圖 2 4 PhotoChat系統介面和實驗裝置 10
圖 2 5 Push!Music系統介面 11
圖 2 6 ShareMe系統介面 12
圖 2 7 iTravel系統介面 19
圖 3 1團聚資料儲存模式 23
圖 3 2資料交換演算法 27
圖 3 3團聚訊息交換前的範例 29
圖 3 4團聚訊息的暫存空間 30
圖 3 5團聚訊息交換後的結果 30
圖 4 1移動節點群組對景點群組的喜好矩陣 32
圖 4 2延伸後的移動節點喜好矩陣 33
圖 4 3使用者基礎模型 34
圖 4 4景點分佈示意圖 35
圖 4 5不同儲存空間大小對收到對的訊息比率之影響 39
圖 4 6不同儲存空間大小對訊息傳到對的人比率之影響 40
圖 4 7不同儲存空間大小對資料交換量的影響 40
圖 4 8回饋金多寡對收到對的訊息比率之影響 44
圖 4 9回饋金多寡對訊息傳到對的人比率之影響 44
圖 4 10回饋金多寡對資料交換量之影響 45
圖 4 11不同發起團聚的機率對收到對的訊息比率之影響 48
圖 4 12不同發起團聚的機率對訊息傳到對的人比率之影響 49
圖 4 13不同發起團聚的機率對資料交換量之影響 49



表索引
表 2-1國內外學者對社會互動之定義 13
表 2-2學者對旅遊與社會互動之研究 15
表 2-3國內外學者探討團體購買之定義 17
表 3-1景點評分資料 22
表 3-2團聚向量資料 23
表 4-1模擬模型參數表 36
表 4-2不同的儲存空間對收到第一筆喜歡的團聚訊息之影響 41
表 4-3回饋金多寡對收到第一筆喜歡的團聚訊息之影響 45
表 4-4不同發起團聚的機率對收到第一筆喜歡的團聚訊息之影響 49

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網站部分
交通部觀光局. from http://admin.taiwan.net.tw/
聯合國世界觀光組織. from http://unwto.org/
世界旅遊及觀光協會. from http://www.wttc.org/