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研究生:林誼雯
研究生(外文):Yi-Wen Lin
論文名稱:醫學美容資訊網絡之研究-信任的角色
論文名稱(外文):A Study on Information Network of Medical Cosmetology -The role of trust
指導教授:王俊賢王俊賢引用關係
指導教授(外文):Chun-Hsien Wang
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:生物事業管理學系研究所
學門:生命科學學門
學類:生物科技學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:68
中文關鍵詞:社會網絡醫學美容友誼網絡諮詢網絡信任
外文關鍵詞:social networkmedical cosmetologyfriendship networkadvice networktrust
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近年來醫學美容產業迅速增長,而隨著經濟發展,生活品質也逐漸提高,為了讓自己看起來更年輕與更有活力接受許多醫學美容手術。但是從風險的角度來看,在多種醫學美容手術過程中,會有許多意外發生如手術失敗與危及生命的風險。因此,尋求可信度高的資訊來源來提高醫學美容手術成功率,變得相當重要。本研究將探討在不同醫學美容手術過程中,病人獲得醫學美容資訊來源之影響。更具體地說,本研究將探討以資訊網絡來幫助暸解資訊來源與醫療決策之間的關係。我們從醫學美容診所發放問卷,收集289份樣本,然而運用UCINET 6軟體和最小平方法迴歸分析檢驗研究假設,結果發現在醫療決策時,病人位於友誼網絡中心位置具有高度的人際信任,其中,信任更為友誼網絡之中介關係;最後,從整體醫學美容網絡圖中揭露出詳細既完整的資訊流動。
The medical cosmetology is an emerging industry which has grown rapidly in recent years. With the economic development, the medical cosmetology is a tendency to seek individual external beauty to reconstruct appearance youthful and attractive and to enhance the quality of life. However, from a risk perspective, there are many accidents including risk of surgery fail during the medical cosmetology operation processes. For the above view, to increase successful possibility of medical cosmetology therapy, finding the validity information sources is needed about well-defined medical cosmetology information before progress medical cosmetology therapeutic decision-making.
Therefore, this current study examines the perceived value of sources of medical cosmetic information in influencing patients at different stages in their cosmetic therapy processes. More specifically, this study explores the information flow of medical cosmetic as a way to help understand the relational unfolding between information sources and therapeutic decision-making. We use the questionnaire approach to collect data from 289 patients of medical cosmetic clinics, employ Ucinet 6 software and ordinary least squares (OLS) to exam research hypothesis; and then the results find that people who are central position in the friendship network, they have highly level of interpersonal trust and trust positively mediates the relation among friendship network and medical cosmetic behavior on medical cosmetology; ultimately, will expose detail and complete information network about medical cosmetology from the whole network.

Table of contents
Chinese abstract........................................................................................................................ i
Abstract.................................................................................................................................... ii
Table of contents....................................................................................................................... iv
List of tables…......................................................................................................................... v
List of figures...........................................................................................................................
vi
Chapter 1 Introduction................................................................................................. 1
1.1 Research background and motivation........................................................... 1
1.2 Research objectives....................................................................................... 5
1.3 Research process........................................................................................... 6
Chapter 2 Literature review........................................................................................ 7
2.1 The Medical Cosmetology........................................................................... 7
2.2 Medical Cosmetology Industry Development.............................................. 11
2.3 Social network analysis and its application.................................................. 12
2.4 Information network of Medical cosmetology............................................. 17
Chapter 3 Methodologies.............................................................................................. 21
3.1 Theoretical development.............................................................................. 21
3.2 Hypothesis development............................................................................... 22
3.3 Survey design and data collection................................................................ 28
3.4 Method.......................................................................................................... 29
Chapter 4 Empirical analysis....................................................................................... 34
4.1 Factor analysis.............................................................................................. 34
4.2 Test of hypotheses......................................................................................... 36
4.3 Discussion..................................................................................................... 43
Chapter 5 Conclusion................................................................................................... 46
5 Conclusion.................................................................................................... 46
Reference ....................................................................................................................... 49
Appendix ....................................................................................................................... 57

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