(3.234.221.162) 您好!臺灣時間:2021/04/14 04:55
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:黃哲儀
論文名稱:知覺風險、產品知覺、購買涉入與產品知識對網路購買意圖之影響-以兩岸年輕族群為例
論文名稱(外文):A Comparison on the Influence among Perceived Risk, Product Perception, Purchasing Involvement and Knowledge to Purchase Intention — An Empirical Study of Online Shopping Behavior Between Young Adults in Taiwan and Mainland China
指導教授:侯嘉政侯嘉政引用關係
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
中文關鍵詞:知覺風險產品知覺購買涉入產品知識網路購買意圖
外文關鍵詞:Perceived RiskProduct PerceptionPurchasing InvolvementPurchasing knowledgePurchase Intention
相關次數:
  • 被引用被引用:4
  • 點閱點閱:232
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
在兩岸網路購物市場由各自發光發熱,走向相互交流的現今,我們可以看到兩岸的網路購物人數高速成長的同時,已有部份台灣業者進軍中國大陸網路購物平台,而台灣消費者於中國大陸網路購物平台的註冊及消費人數亦以迅雷不及掩耳的速率快速增長。有鑒於此,本研究以具網路購物經驗之兩岸大學生與研究生為研究對象,來探討其網路購物行為。本研究以結構方程模型分析消費者對網路購物之「信任」態度、「知覺風險」、「產品知覺」、「購買涉入」及「產品知識」等構面對兩岸年輕族群網路購物意圖之影響,並加入敘述性統計結果,以單因子變異數分析比較兩岸年輕消費者網路購物行為之異同。研究結果顯示:
1. 兩岸年輕族群消費者過去一年使用網路消費次數無顯著差異,而過去一年消費16次以上者不在少數。
2. 兩岸年輕族群網路偏好購買之商品類型相似,唯比例分配有所不同。
3. 台灣年輕族群過去一年使用網路購物消費之金額明顯高於大陸。
4. 兩岸受測者使用網路購物後之滿意程度有顯著差異。
5. 台灣年輕消費族群之網路購物「知覺風險」、「購買涉入」與「產品知識」皆對其「網路購買意圖」具顯著影響;而在大陸模型中,僅有「購買涉入」對於其「網路購買意圖」有顯著影響。
6. 兩岸年輕族群之「產品知覺」在「知覺風險」與「網路購買意圖」間的中介效果皆顯示不支持假設。然而,「產品知覺」對於兩岸年輕族群之「網路購買意圖」呈現顯著的正向影響。
7. 兩岸整體模型影響效果皆顯示「購買涉入」對於整體的影響效果最大,「產品知覺」居次。
本研究依實證結果發展管理意涵,並提出對未來研究方向之建議,望研究結果能提供網路購物平台及業者未來擬定行銷及管理策略之參考。

目 錄 I
表目錄 II
圖目錄 III
中文摘要 4
英文摘要 5
第壹章 緒 論 7
第一節 研究背景與動機 7
第二節 研究目的 8
第三節 研究流程 9
第貳章 文獻回顧 10
第一節 兩岸網路購物之消費行為 10
第二節 信任 12
第三節 知覺風險 19
第四節 產品知覺 23
第五節 購買涉入 23
第六節 產品知識 28
第七節 購買意圖 30
第參章 研究方法 32
第一節 研究架構 32
第二節 研究假設 33
第三節 操作性定義與衡量 36
第四節 問卷設計 43
第五節 研究對象與方法 43
第六節 資料分析方法 43
第肆章 資料分析 44
第一節 前測效度分析 44
第二節 正式問卷之信度與效度分析 48
第三節 台灣樣本分析 52
第四節 中國大陸樣本分析 68
第五節 台灣與中國大陸之比較 83
第伍章 結論與建議 95
第一節 研究結論與發現 95
第二節 管理意涵 98
第三節 研究限制 100
第四節 後續研究建議 101
參考文獻 102
附錄一:台灣問卷 115
附錄二:中國大陸問卷 119
一、 中文文獻
1. 中國互聯網絡信息中心(http://www.cnnic.net.cn/)
2. 台灣工商時報(http://ctee.com.tw/)
3. 台灣網路資訊中心(http://www.twnic.net.tw/)
4. 季怡(2006),網路購物的跨文化研究-分析中美文化差異對消費者的影響,北京第二外國語學院學報,第138期,P69-P74.
5. 吳明隆(2003),SPSS統計應用實務-問卷分析與應用統計,初版二刷,知城數位科技,台北。
6. 吳明隆(2007),SPSS操作與應用變異數分析實務,初版,五南圖書,台北。
7. 陳寬裕、王正華(2010),結構方程模型分析實務AMOS的運用,初版,五南圖書,台北。
8. 新浪網金融理財(http://finance.sina.com/)
9. 張維蓁(2010),兩岸大學生電子商務消費行為之研究,國立嘉義大學企業管理學系未出版碩士論文。

二、 英文文獻
1. Akaah, I. P., and Korgaonkar, P. K. (1988), A conjoint investigation of the relative importance of risk relievers in direct marketing. Journal of Advertising Research, 28(4), pp.38-44.
2. Akshay R. Rao and Kent B. Monroe (1988), The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations, Journal of Consumer Research , Vol.15 (September), pp.253-264.
3. Alba, J. W., and Hutchinson, J. W. (1987), Dimensions of Consumer Expertise, Journal of Consumer Research, 13, pp. 411-414.
4. Anderson, J. C. and Narus, J. A. (1990), A model of distributor firm and manufacturer firm working partnerships, Journal of Marketing, January, 54(3), pp. 42-58.
5. Andrews, F. M., and Withey, S. B. (1976).,Social indicators of well-being, New York: Plenum Press.
6. Applegate, L.M., McFarlan, F.W., and McKenney, J.L(1996)., Corporate Information Systems Management: Text and Cases, Irwin McGraw-Hill, Bosten u.a.
7. Apsler, R., and Sears, D. O. (1968), Warning, Personal Involvement, and Attitude Change, Journal of Personality and Social Psychology, 9(2), pp. 162-166.
8. Barki, H., and Hartwick, J. (1994), Measuring user participation, user involvement, and user attitude, MIS Quarterly, 18(1), pp.59-82.
9. Batra, R. and M. L. Ray (1983), Operationalizing Involvement as Depth and Quality of Cognitive Response, Advances in Consumer Research, Vol.10, eds. R. P. Bagozzi and A. M. Tybout, Ann Arbor, Mich.: Association for Consumer Research, pp.309-13.
10. Bauer R. A. (1960), Consumer Behavior or as Risk Taking, R.S. Hancock (Ed.), Dynamic Marketing for a Changing World, Chicago: American Marketing Association, pp.389-398.
11. Beatty, S.E. and S.M. Smith(1987), External Search Effort: an Investigation Across Several Product categories, Journal of Consumer Research, 14(June), pp.83-95.
12. Bellman, S., Lohse, G.L., Johnson, E.J., (1999), Predictors of online buying behavior. Communications of the ACM 42 (12), pp.32–38.
13. Bhatnagar , A. , Misra , S. , and Rao ,H. R. (2000) ,On Risk, Convenience, and Internet Shopping Behavior, Communication of the ACM, 43(11), pp. 98-105.
14. Bloch P. H. (1981), Involvement Beyond the Purchase Process : Conceptual Issues and Empirical Investigation, Advances in Consumer Research, Vol. 8,pp. 61-65.
15. Bloch, P. H. & Richins, M. L. (1983), A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(Summer),pp. 69-81.
16. Brooker, G. (1984), An Assessment of An Expended Measure of Perceived Risk, Advances in Consumer Research, 11th ed., in Kinnear, T. C., and Urbana, I.L., Association for Consumer Research, pp. 439-441.
17. Brown, Steven P., and Douglas M. Stayman (1992), Antecedents and Consequences of Attitude toward the Ad: A Meta-Analysis, Journal of Consumer Research, 19(June),pp. 34-51.
18. Brucks, M.,(1985), The effects of product class knowledge on information search behavior. Consumer Research, 12(1), pp.1-16.
19. Burnkrant, R. E. and Sawyer A. G. (1983),“Effects of Involvement and Message Content on Information Processing Intensity”, Information Processing Research in Advertising, Erlbaum: Hillsdale, New Jersey, pp.43-64.
20. Celsi and Olson (1988), The Role of Involvement in Attention and Comprehension Processes, Journal of Consumer Research, 15 , pp. 210-214.
21. Churchill, G.A., Jr. and J.P. Peter (1984), Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis, Journal of Marketing Research, Vol. 21, November 1984, pp. 360-375.
22. Cohen, J.B., (1983), Involvement and You: 100 Great ideas, Advances in Consumer Research, Vol.10, pp.32-39.
23. Coleman, J. S. (1990), Foundations of Social Theory, Cambridge, MA: The Belknap Press.
24. Cox, D. F., and Rich, S. U. (1964), Perceived risk and consumer decision-making: The case of telephone shopping, Journal of Marketing Research, 1(1), pp. 32-39.
25. Cox, D. F. (1967), Risk Handling And Consumer Behavior-An Intensive Study Of Two Cases. In D.F. Cox (Ed.), Risking Taking And Information Handling In Consumer Behavior , pp. 34-81.
26. Cunningham(1967), The Major Dimensions of Perceived Risk, In Risk Taking and Information Handling in Consumer Behavior, Donald F. Cox, ed. (Boston:Graduate School of Business Administration, Havard University), pp. 82-108..
27. Dodds, W.B., Monroe, K.B. and Grewal, D. (1991), The Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations, Journal of Marketing Research, Vol. 28 ( August ), pp.307-319.
28. Doney, P. M., and Cannon, J. P.( 1997), An examination of the nature of trust in buyer-seller relationships, Journal of Marketing, 61(2), pp. 35-51.
29. Engel, J. F., Kollat, D. T., and Blackwell, R. D. (1984), Consumer Behavior 3th ed., New York: Dryden Press.
30. Engel, J. F., R. D. Blackwell, and P. W. Miniard (1993), Consumer Behavior, 7th ed., Fort Worth, Dryden Press.
31. Festinger, L. (1957), A Theory of Cognitive Dissonance, Evanston, IL.
32. Fishbein, M. and I. Ajzen (1975), Belief, Attitude, Intentions and Behavior: An Introduction to Theory and Research, Addison-Wesley, Boston, MA.
33. Flynn. L. R., and Goldsmith, R.E. (1993), Application of the personal involvement inventory in marketing, Psychology and Marketing, Vol. 10, No. 4, pp. 357-366.
34. Forsythe, S. M. and Shi, B., (2003), Consumer patronage and risk perceptions in Internet shopping, Journal of Business Research, 56, pp. 867-875.
35. Foxall, G. R. (1990), Consumer psychology in behavioural perspective. Routledge, New York.
36. Freeman, J.L., (1964), Involvement, Discrepancy, and Change, Journal of Abnormal and Social Psychology, Vol 4, pp. 290-295.
37. Gambetta, D.G., (1988), Can We Trust? in Trust: Making and Breaking Cooperative Relations, Gambetta, Ed., electronic edition ed. Department of Sociology, University of Oxford, pp. 213–237.
38. Gardner, M. P., A. A. Mitchell, and J. E. Russo (1985), Low Involvement Strategies for Processing Advertisements, Journal of Advertising, Vol.14: 2, pp. 4-12.
39. Gefen, D. and Straub , D., (2000), Managing user trust in B2C e-services, E-services quarterly, 1(1).
40. Gefen(2002), Reflections on the dimensions of trust and trustworthiness among online consumers, ACM SIGMIS Database, Vol 33, pp. 38-53.
41. Giffin, K.(1967), The Contribution of Studies of Source Credibility to a Theory of Interpersonal Trust in the Communication Department, Psychologica Bulletin, 68, pp.104-120.
42. Goldsmith, R.E. and Emmert, J. (1991), Measuring Product Category Involvement: A Multitrait-Multimethod Study, Journal of Business Research, l23, pp. 363-371.
43. Harrison, R. T., Dibben, M. R. and Mason., C. M., (1997), The role of trust in the informal investor’s investment decision: an exploratory analysis , Entrepreneurship Theory and Practice, 21, pp.63-81.
44. Havlena, W. J. and DeSarbo, W. S. (1991), On The Measurement of Perceived Consumer Risk, Deciosion Sciences, 22, pp. 927-939.
45. Heck, E. V. and Ribbers, P. M. (1997), Experiences with Electronic Auctions in the Dutch Flower Industry, Electronic Markets, Vol. 7, No. 4, pp. 29-34.
46. Houston M. J. and Rothschild M. L. (1978), Conceptual and Methodological Perspectives in Involvement, Research Frontiers in Marketing: Dialogues and Direction, American Marketing Association, Chicago.
47. Huang, W.,Schrank, H.,Dubinsky, A. J.(2004), Effect of Brand Name on Consumers' Risk Perceptions of Online Shopping, Journal of Consumer Behaviour,4(1), pp.40-51.
48. Jacoby, Jacob and Leon B. Kaplan, (1972), The Components of Perceived Risk, in M. Venkatesan (Ed.), Proceedings, 3rd Annual Conference, Chicago: Association for Consumer Research, pp.382-393.
49. Jarvenpaa, S. L., and Todd, P. A. (1996), Consumer reaction to electronic shopping on the World Wide Web. Int. J., Electronic Commerce, 1(2), pp. 59-88.
50. Jones, C. R. and J. M. George (1998), The Experience and evolution of trust: Implications for cooperation and teamwork, The Academy of Management Review, 23(3) , pp.531-546.
51. Juster F. Thomas (1966), Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design, Journal of the American Statistical Association. 61, pp.658-696.
52. Kalakota, R. and Whinston,AB. (1996), Frontiers of Electronic Commerce, Addison-Wesley Publishing Company, Inc
53. Kanwar, R., J. C. Olson and L. S. Sims (1981), Toward Conceptualizing and Measuring Cognitive Structures, Advances in Consumer Research, Vol.7, ed. Kent Monroe, Ann Arbor, MI: Association for Consumer Research, pp.122-127.
54. Kassarjian, H. H., and Sheffet, 1981, Kent B. Monroe ed., Ann Arborm MI:Association for consumer research. low involvement: A second look, Advances in Consumer Research, 8, pp.31-34.
55. Kim, Y. (2005),The effects of buyer and product traits with seller reputation on price premiums in e-auction, Journal of Computer Information Systems, Vol.46 (1), pp. 79-92.
56. Kini, A. and Choobineh, J.(1998), Trust in electronic commerce: definition and theoretical considerations, Proceedings of the Hawaii International Conference on System Sciences, Vol.4, pp. 51-61.
57. Kisielius, Jolita and Brian Sternthal (1984), Detecting and Explaining Vividness Effects in Attitudinal Judgements, Journal of Marketing Research, Vol. 21, No. 1, February, pp.54-64.
58. Kisielius, Jolita and Brian Sternthal (1986), Examining the Vividness Controversy: An Availability-Valence Interpretation, Journal of Consumer Research, Vol. 12, No. 4, March, pp.418-431.
59. Kosiur, D. (1997), Understanding electronic commerce, Microsoft Press.
60. Lastovicka ,G. and Gardner,D.M.(1979), Components of involvement, in Maloney, J. and Silverman, B.(Eds).Attitude Research Plays for High Stakes, American Marketing Association, pp. 53-73.
61. Laurent, Gilles and Jean-Noel Kapferer (1985), Measuring Consumer Involvement Profiles, Journal of Marketing Research, Vol.23, pp.41-53.
62. Lee, M. K. O., and Turban, E. (2001), A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), pp. 75-91.
63. Leigh, J. H., and Menon, A. (1987), Audience involvement effects on the information processing of umbrella print advertisements, Journal of Advertising, 16(3), pp.3-12
64. Liaoa Huafei, Robert W. Proctor and Gavriel Salvendy ( 2009), Chinese and US online consumers’ preferences for content of e-commerce websites: a survey, Theoretical Issues in Ergonomics Science ,10(1), pp.19-42.
65. Liao, Z.,M. T. Cheung (2001), Internet based e-shopping and consumer attitudes: an empirical study, Information and Management, 38, pp. 299-306.
66. Liebermann, Y., A. Flint-Goor (1996), Message Strategy by Product-Class Type: A Matching Model, International Journal of Marketing Research,13, pp. 237-249.
67. Lucking-Reiley, D., Bryan, D., Prasad, N. and Reeves, D. (2007), Pennies from eBay: the Determinants of Price in Online Auctions, Journal of Industrial Economics, 55(2), pp. 223-233.
68. Madhok,A.(1995), Revisiting Multinational Firm’s Tolerance For Joint Ventures: a Trust Based Approach, Journal of International Business Studies, 26(1), pp. 117–137.
69. Mahmud Al Kailani and Rachna Kumar (2011) ,Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures, International Journal of Business and Management, Vol 6, No 5 (2011)
70. Mayer, R. C., Davis, J. H., and Schoorman, F. D. (1995), An Integration Model of Organizational Trust, Academy of Management Review (20:3), pp. 709-734.
71. McAllister, D. J. (1995), Affect- and cognition-based trust as foundations for interpersonal cooperation in organizations, Academy of Management Journal, 38(1): pp. 24-59.
72. McCorkle, D. E. (1990), The Role of Perceived Risk in Mail Order Catalog Shopping, Journal of Direct Marketing, 4, pp. 26-35.
73. McKnight, D. H., Cummings, L. L., and Chervany, N. L. (1998), Initial Trust Formation in New Organizational Relationships, Academy of Management Review (23:3), pp. 472-490.
74. Mitchell, A. A. (1980), Dimension of advertising involvement. Advances in Consumer Research, 8, Ann Arbor, MI : University Microfilms International.
75. Mitchell, V. W. and M. Greatorex (1994), Modelling Consumer Risk Reduction Preferences from Perceived Loss Data, Journal of Economic Psychology, 15, pp. 669-685.
76. Mittal, B., (1989), Measuring Purchase Decision Involvement, Psychology and Marketing, 6(2), pp.147-162.
77. Miyazaki, A. D.,Fernandez, Ana(2001), Consumer Perceptions of Privacy and Security Risks for Online Shopping, Journal of Consumer Affairs,35(1), pp.27-44.
78. Mowen, M.(2003), Normative Influences on Impulsive Buying Behavior, Journal of Consumer Research, 22(Dec.), pp.305-313.
79. Murphy, G. B. and Smart, D., (2000), New and small E-Commerce ventures : The importance of legitimacy and trust, England Journal of Enrepreneuship, 3(1), pp. 33-45.
80. Nunnally, J.C. (1978), Psychometric Theory ,2nd (Eds.), McGraw-Hill, New York.
81. Olson, J.S., and Olson, G.M. (2000), I2I Trust in E-commerce, Communications of the ACM, vol. 43, pp. 41-44.
82. Park, C. W., Feick, L. and Mothersbaugh, D. L. (1992). Consumer knowledge assessment-how product experience and knowledge of brands, attributes, and features affects what we think we know, Advances in Consumer Research, 19, pp.193-198.
83. Park, C. W., D. L. Mothersbaugh and L. Feick (1994), Consumer Knowledge Assessment, Journal of Consumer Research, 21(June), pp.71-82.
84. Pedersen P.E. and Ling R. (2003), Modifying adoption research for mobile Internet service adoption: cross-disciplinary interactions. 37th Hawaii International Conference on system sciences (HICSS 37). Hawaii, USA: IEEE.
85. Peter, J.P. and Olson J.C. (1996), Consumer Behavior and Marketing Strategy, Chicago: Irwin.
86. Peter, J. P., and Olson, J. C. ,(1999), Consumer behavior and marketing strategy. 5th, The McGraw-Hill Companies, Inc.
87. Peter, J. P., and Ryan, M. J. (1976), An investigation of perceived risk at the brand level, Journal of Marketing Research, 13(000002), pp. 184-188.
88. Peter, J. P. and Tarpey, L.Z. Sr. (1975), A comparative analysis of three consumer decision strategies, Journal of Consumer Research, 2, pp. 29-37.
89. P. Kotler, S. H. Ang,S. M. Leong, and C. T. Tan (1999), Marketing Management:An Asian Perspective, Singapore:Prentice Hall.
90. Petty, R.E., and Cacioppo, J.T. (1981), Attitude and persuasion: Classic and contemporary approach, IA: Brown.
91. Petty, R.E., and Cacioppo, J.T.(1983), Central and peripheral routes to persuasion: Application to advertising. In L. Percy (Ed.), Advertising and Consumer Psychology, pp.3-23.
92. Raju, P.S., Subhash C., and Mangold, W.G. (1995), Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation, Journal of Consumer Psychology ,4, pp.153-180.
93. Ray, M. L. (1973), Marketing communications and the hierarchy of effects, In P Clarke (ed.), New Models for Mass Communication Research, Beverly Hills: Sage Publications.
94. Reichheld, F. F. andSchefter, P. (2000), E-loyalty: Your secret weapon on the Web, Harvard Business Review,July-August:pp.105-113.
95. Robertson, T. S.(1976), Low commitment consumer behavior, Journal of Advertising Research, 16(2), pp.19-24.
96. Robertson et al. (1984), Consumer Behavior, Illinois: Scott, Foresman and Company.
97. Roselius (1971), Consumer Rankings of Risk Reduction Methods ,
Journal of Marketing, Vol. 35, pp.56-61.
98. Rothschild, M. L. (1984), Perspectives on Involvement: Current Problems and Future Directions, Advances in Consumer Research, Vol.11, pp.216-217.
99. Rotter, J.B.(1967), A New Scale for The Measurement of Interpersonal Trust, Journal of Personality, Vol.35(4), pp.651-665.
100. Rousseau, D. M., Sitkin, S. B., Burt, R. S. and Camerer, C., (1998), Not so different after all: A cross-discipline view of trust, The Academy of Management Review, 23(3), pp.393-404.
101. Slama, M. E., & Williams, T. G. (1990), Generalization of market maven’s information provision tendency across product categories, Advances in Consumer Research, 17, pp. 48-52.
102. Schiffman, L. G. and Kanuk, L. L. (2000), Consumer Behavior, New Jersey Prentice Hall.
103. Schmidt, J. B. and R. A. Spreng (1996), A Proposed Model of External Consumer Information Search, Journal of Economic Psychology, 10(3), Iss.3, pp.411-428.
104. Shimp, T. A. and W. O. Bearden (1982), Warranty and Other Extrinsic Cue Effects on Consumers’ Risk Perception, Journal of Consumer Research, Vol. 9, pp.38-46.
105. Simpson, L. and H.B. Lakner (1993), Perceived Risk and Mail Order Shopping for Apparel, Journal of Consumer Studies and Home Economics, 17, pp. 377-398.
106. Sitkin, Sim B. and Nancy L. R (1993), Explaining the Limited Effectiveness of Legalistic ‘Remedies’ for Trust/Distrust, Organization Science, 4 (August), pp. 367–92.
107. Sonja G. K., (2002), The Role of Consumers’ Trust in Online- Shopping, Journal of Business Ethics, Vol.39, No.(1/2), pp.43-50.
108. Stone,R. N., and K. Gronhaung.(1993), Perceived Risk: Further Considerations for the Marketing Discipline, European Journal of Marketing, vol. 38(3) , pp.54-60.
109. Tan, S. J.,(1999), Strategies for reducing consumers' risk aversion in internet shopping, Journal of Consumer Marketing, Vol.16, No.2, pp.163-180
110. Tan, Y. and Thoen, W. (2001), Toward a Generic Model of Trust for Electronic Commerce, International Journal of Electronic Commerce, 5(2), pp.61-74.
111. Taylor, J. W. (1974), The Role of Risk in Consumer Behavior, Journal of Marketing, Vol. 38, pp. 54-60.
112. Teas, R. K.,Agarwal, S.(2000), The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value, Journal of the Academy of Marketing Science,28(2), pp. 280-292.
113. Utpal M. Dholakia (2001), A motivational process model of product involvement and consumer risk perception, European Journal of Marketing, 35, pp. 1340-1360.
114. Van den Poel, Dirk and Joseph Leunis (1999), Consumer Acceptance of the Internet as a Channel of Distribution, Journal of Business Research, 45, pp.249-256.
115. Vijayasarathy, L. R., Jones, J. M. (2000), Print and internet catalog shopping: assessing attitudes and intentions. Internet Research-Electronic Networking Applications and Policy, 10 (3), pp. 191–202.
116. Wallace, P. (1999), The Psychology of the Internet, Cambridge University Press. Cambridge, UK.
117. Warrington, P.,S. Shim(2000), An Empirical Investigation of the Relationship Between Product Involvement and Brand Commitment, Psychology and Marketing,17,pp. 761-782.
118. Webster, J. (1989), Playfulness and computers at work, unpublished doctoral dissertation, New York University, New York.
119. Webster, C. (1989), Can Consumers Be Segmented on the Basis of Their Service Quality Expectations, Journal of Services Marketing, 3, pp.35-53.
120. Woodside,A. G. (1968), Group Influence and Consumer Risk Taking, Pennsylvania State University.
121. Wright (1973), Cognitive Processes Mediating Acceptances of Advertising, Journal of Marketing Research, 10, pp.53-62.
122. Zaichkowsky, J. L.(1985), Measuring the involvement construct, Journal of Consumer Research, 12(12), pp. 341-352.
123. Zaichkowsky, J. L.(1986), Conceptualizing involvement, Journal of Advertising, 15(2),pp. 4-14.
124. Zeckhauser, R., & Resnick, P.(2000), Trust among strangers in internet transactions: Empirical analysis of eBay’s reputation system, NBER Workshop on Empirical Studies of Electronic Commerce Paper.
125. Zimbardo, P. G. (1960), Involvement and communication discrepancy as determinants of opinion conformity, Journal of Abnormal and Social Psychology, pp.60, 86-94.
126. Zucker, L. G.(1986), Production of Trust:Institution sources of economic structure, 1840-1920, in B. M. Staw and L. L. Cummings (eds),Research in Organizational Behavior, Vol. 8,pp.53-111.
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊
 
系統版面圖檔 系統版面圖檔