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研究生:梁慈航
研究生(外文):Liang Tzu-Hang
論文名稱:觀光客之懷舊情感、體驗價值與地方依附關係之研究
論文名稱(外文):A Study of the Relationships among Nostalgia Emotion, Experiential Value and Place Attachment
指導教授:黃宗成黃宗成引用關係池進通池進通引用關係
指導教授(外文):Huan, Tzung-ChengChih, Jin-Ton
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:觀光休閒管理研究所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
畢業學年度:100
語文別:中文
論文頁數:89
中文關鍵詞:懷舊情感體驗價值地方依附
外文關鍵詞:Nostalgia EmotionExperience ValuePlace Attachment
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本研究之研究目的在探究懷舊情感、體驗價值與地方依附之關係。主要研究地區為擁有300多年特殊的歷史文化優勢的台南市,而在選擇研究對象方面,排除了台南市居民,以當天前往古蹟進行觀光且年滿18歲之遊客為符合的問卷受測者。問卷共分為懷舊情感量表、體驗價值量表與地方依附量表等,前三部份量表之計分方式係採用Likert五點尺度計分法。第四部份則是個人基本資料問項。
本研究有效問卷為342份,並以SPSS進行敘述性統計分析、因素分析、信度分析、典型相關分析、多元迴歸分析等方法對問卷結果進行分析。研究結果如下:
1. 觀光客之「懷舊情感」對「體驗價值」具密切關聯。其次構面,「精神懷舊程度」與「愉悅性價值」具正相關。
2. 「體驗價值」與「地方依附」具密切關聯。其次構面,「美感價值程度」與「地方認同程度」具正相關。
3. 「懷舊情感」與「地方依附」具密切關聯。其次構面,「精神懷舊程度」與「地方認同程度」具正相關。
4. 觀光客之「體驗價值」對「懷舊情感」與「地方依附」具部分中介效果。
The object of the study is according to the problem of the study to find out the relationship among Nostalgia Emotion, Experiential Value and Place attachment. Main research area is over 300 years of special historical and cultural advantages of Tainan, and the choice of research subjects not include the local Tainan residents, only the full 18 years old tourists who visiting in heritage fit my measured by the questionnaire.The questionnaire is divided into nostalgia scale, the value of experience and place attachment scale, the first three parts Scale scoring system using five-point Likert scale scoring method. The fourth part is related to basic personal information asked item. 400 questionnaires were distributed, after deducting 58 invalid questionnaires, 342 valid questionnaires were real, the effective recovery ratio of 85.5%.
The data were analyzed by using SPSS for descriptive statistics, factor analysis, reliability analysis, canonical correlation analysis, multiple regression analysis and other methods to analyze the results of the questionnaire.
The results of study as follows:
1. The tourists to the nostalgia emotion and the experience value is closely associated with integrity, while the second dimension on the part of individual association found that the higher the level of the spirit of nostalgia, the higher the value of its pleasure.
2. The experience value and place attachment part of the show the experience value and the place attached to the same place for a close overall correlation, while the second dimension on the part of individual correlation shows that the higher the degree of aesthetic value, the greater the degree of local identity high.
3. The nostalgia emotion for the place attachment also has a close correlation, followed by correlation dimensions of individual parts of that, the higher the degree of spiritual nostalgia, the higher the degree of its local identity.
4. Finally found the experience value of tourists between of the nostalgia emotional and the place attachment have some intermediate results.
內容目錄
謝誌 ……………………………………………………………I
中文摘要 ………………………………………………………II
英文摘要 ………………………………………………………Ⅲ
內容目錄 ………………………………………………………Ⅳ
表目錄 …………………………………………………………Ⅵ
圖目錄 …………………………………………………………Ⅶ
第一章  緒論………………………………………………… 1
  第一節  研究背景……………………………………… 1
  第二節  研究問題與目的……………………………… 4
  第三節  研究內容與流程……………………………… 6
第二章  文獻回顧…………………………………………… 8
  第一節  懷舊情感……………………………………… 8
  第二節  體驗價值……………………………………… 14
第三節 地方依附……………………………………… 17
第三章  研究方法…………………………………………… 22
  第一節  研究架構……………………………………… 22
  第二節  研究變數之操作型定義……………………… 22
第三節 研究假說……………………………………… 24
第四節 問卷設計……………………………………… 29
第五節 研究對象與抽樣方式………………………… 31
第六節 樣本與資料蒐集……………………………… 32
第七節 資料分析方法………………………………… 33
第四章  資料分析與討論…………………………………… 36
  第一節  問卷前測……………………………………… 36
  第二節  敘述性統計…………………………………… 40
第三節 探索性因素分析……………………………… 47
第四節 信度分析……………………………………… 51
第五節 典型迴歸分析………………………………… 54
第六節 中介效果分析………………………………… 60
第七節 假設檢定結……………………….………….. 63
第五章  結論與建議………………………………………… 64
  第一節  結論…………………………………………… 64
  第二節  建議…………………………………………… 67
第三節 研究限制與後續研究方向…………………… 68
參考文獻………………………………………………………… 70
附錄-本研究問卷……………………………………………… 79

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