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研究生:洪大川
研究生(外文):Da-chuan Hong
論文名稱:領導型態、內部行銷、組織承諾與工作績效關係之研究:以大陸某台商公司為例
論文名稱(外文):THE INFLUENCES OF LEADERSHIP STYLE, INTERNAL MARKETING AND ORGANIZATIONAL COMMITMENT ON JOB PERFORMANCE: AN EXAMPLE OF THE SUBSIDIARY OF TAIWAN BUSINESS IN CHINA
指導教授:紀信光紀信光引用關係
指導教授(外文):Hsin-kuang Chi
學位類別:碩士
校院名稱:南華大學
系所名稱:企業管理系管理科學碩博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:108
中文關鍵詞:領導型態內部行銷組織承諾工作績效
外文關鍵詞:Leadership typesInternal marketingOrganizational commitmentJob performance
相關次數:
  • 被引用被引用:60
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  • 下載下載:464
  • 收藏至我的研究室書目清單書目收藏:3
  近年來台灣製造業因人力成本問題逐漸外移至中國大陸,如何以領導方式來帶領內地之組織成員並提升工作績效便顯得格外重要,然而主管之領導方式影響組織目標的執行與落實,組織承諾則是影響員工對組織的認同,並因為對組織的認同使其產生努力;除此之外內部行銷也會影響並提高員工工作品質及效率;本研究以台商永恩國際集團有限公司(Prime Success International Group Limited)旗下在大陸子公司的愛意女鞋(AEE)之員工為研究調查對象,以探討領導型態、內部行銷、組織承諾與工作績效之間的影響關係,問卷共發放為1600份,有效問卷回收率為26%。研究結果顯示:(1)領導型態對組織承諾有顯著影響關係;(2)組織承諾對工作績效有顯著影響關係;(3)領導型態對工作績效有顯著影響關係;(4)內部行銷對組織承諾有顯著影響關係;(5)內部行銷對工作績效有顯著影響關係;(6)組織承諾在領導型態對工作績效的影響中存在部分中介效果;(7)內部行銷對領導型態與組織承諾的影響中具有干擾效果;(8)內部行銷對組織承諾和工作績效的影響中不具有干擾效果;(9)內部行銷對領導型態和工作績效的影響中具有干擾效果。
  In recent years, Taiwanese manufacturies is gradually moving to China due to the raising of manpower costs. Therefore, how to lead these employees in China, and how to improve their work performance become important issues. Competent leadership style affect the implementation of the organization''s objectives, and Organizational commitment but also the identity of the organization and employee, and because the identity of the organization to produce efforts. And internal marketing can also affect and improve staff quality and efficiency. This study used the survey data from employees in subsidiary (AEE) of Prime Success International Group Limited company. Explore leadership style, internal marketing, the relationship between organization commitment and job performance. We sent out 1600 questionnaires with 26% returned rate. The result of this study shows: (1)Leadership types positively affect organizational commitment. (2)Organizational commitment positively affect work performance. (3)Leadership types positively affect work performance. (4)Internal marketing positively affect organizational commitment.(5)Internal marketing types positively affect job performance.(6)The organizational commitment has a part mediator effect on the relationship between leadership types and job performance behavior.(7)Internal marketing has a moderating effect between leadership and organizational commitment.(8)Internal marketing don''t has a moderating effect between organizational commitment and job performance.(9)Internal marketing has a moderating effect between leadership and job performance.
中文摘要 i
英文摘要 ii
表目錄 vii
圖目錄 ix
 
第一章 緒論 1
1.1 研究動機 1
1.2 研究目的 3
1.3 研究步驟與流程 4
 
第二章 文獻探討 5
2.1 領導型態 5
2.1.1 領導之定義與內涵 5
2.1.2 領導理論之發展 8
2.1.3 轉換型領導 14
2.1.4 交易型領導 16
2.2 內部行銷 19
2.2.1 內部行銷之起源與發展 19
2.2.2 內部行銷之定義與內涵 20
2.3 組織承諾 23
2.4 工作績效 28
2.4.1 工作績效之定義與內涵 30
2.5 各變數之關聯性研究 33
2.5.1 領導型態與組織承諾之實證研究 33
2.5.2 組織承諾與工作績效之實證研究 34
2.5.3 領導型態對工作績效之實證研究 35
2.5.4內部行銷與組織承諾之實證研究 35
2.5.5 內部行銷與工作績效之實證研究 36
2.5.6 領導型態、組織承諾與工作績效之實證研究 37
 
第三章 研究方法 39
3.1 研究架構 39
3.2 研究假設 40
3.3 問卷設計與變項之操作型定義 40
3.4 研究樣本與問卷回收 43
3.5 研究範圍與限制 44
3.6 資料分析方法 45
 
第四章 資料分析 47
4.1 因素分析與信度分析 47
4.1.1 研究假設 51
4.2 樣本結構與各變項之描述性統計 51
4.3 T檢定與單因子變異數分析 58
4.4相關分析 63
4.4.1 領導型態對內部行銷 64
4.4.2 領導型態與組織承諾 64
4.4.3 領導型態與工作績效 65
4.4.4 內部行銷與組織承諾 65
4.4.5 內部行銷與工作績效 66
4.4.6 組織承諾與工作績效 66
4.5 迴歸分析 68
4.5.1 領導型態對組織承諾 68
4.5.2 組織承諾對工作績效 68
4.5.3 領導型態對工作績效 68
4.5.4 內部行銷對組織承諾 68
4.5.5 內部行銷對工作績效 68
4.6 中介分析 69
4.7 干擾分析(層級迴歸分析) 70
4.7.1 領導型態與內部行銷對組織承諾之調節作用 70
4.7.2 組織承諾與內部行銷對工作績效之調節作用 72
4.7.3 領導型態與內部行銷對工作績效之調節作用 74
 
第五章 結論與建議 76
5.1 研究結論 76
5.2 管理意涵 77
5.3 後續研究建議 79
5.4 研究範圍與限制 79
 
參考文獻 80
一、中文部分 80
二、英文部分 86
 
附錄一:問卷 101
第一部分 101
第二部分:個人基本資料 107
個人簡歷 108
 
表目錄
表2.1國內、外學者對領導定義之彙整 6
表2.2各學者對交易型領導定義之彙整 17
表2.3內部行銷理論之彙整 21
表2.4國內、外學者對組織承諾定義之彙整 24
表2.5國內、外學者對組織承諾構面定義之彙整 26
表2.6國內、外學者對工作績效定義之彙整 28
表2.7國內、外學者對工作績效衡量構面之彙整 32
表3.1各構面之問項與参考文獻彙整 42
表4.1因素分析彙整表 49
表4.2有效樣本基本資料表 53
表4.3描述性分析-領導型態問項 55
表4.4描述性分析-內部行銷問項 56
表4.5描述性分析-組織承諾問項 57
表4.6描述性分析-工作績效問項 58
表4.7不同性別在各構面中之差異分析 58
表4.8不同婚姻狀況在各構面中之差異分析 59
表4.9不同年齡在各構面中之差異分析 60
表4.10不同年資之員工在各構面中之差異分析 61
表4.11不同部門之員工在各構面中之差異分析 62
表4.12不同教育程度之員工在各構面中之差異分析 63
表4.13各構面Pearson相關係數表 67
表4.14迴歸分析統計表 69
表4.15領導型態與組織承諾對工作績效之迴歸分析 70
表4.16領導型態與內部行銷對組織承諾之迴歸分析 71
表4.17組織承諾與內部行銷對工作績效之迴歸分析 73
表4.18領導型態與內部行銷對工作績效之迴歸分析 74
表5.1研究假設與分析結果彙整表 76
 
圖目錄
圖1.1研究流程圖 4
圖3.1研究架構 39
圖4.1高、低內部行銷對領導型態與組織承諾關係之調節作用圖 72
圖4.2高、低內部行銷對領導型態與工作績效關係之調節作用圖 75
一、中文部分
 
1.王朝明(民95),運用結構方程模式探討領導型態、工作滿足、組織承諾與工作績效關係之影響-以桃園地區不動產仲介從業人員為例,國立東華大學企業管理學系碩士論文。
 
2.王遠遊(民95),用結構方程摸式探討領導風格、工作投入、工作滿足、組織承諾之關係-以桃園榮民醫院為例,國立東華大學企業管理學系碩士論文。
 
3.伍晉弘(民95),領導型態、組織承諾對工作績效影響之研究-以高雄市區公所里幹事為例,樹德科技大學經營管理研究所碩士論文。
 
4.江文賢(民97),主管領導型態、員工工作態度、組織承諾與工作績效之關聯研究-以車燈產業為例,南台科技大學高階主管企管碩士班碩士論文。
 
5.江明修(民83),非營利組織領導行為之研究,國立政治大學公共行政研究所碩士論文。
 
6.江信逸(民98),企業社會責任、組織承諾與組織公民行為關係之研究,南台科技大學技職教育與人力資源發展研究所碩士論文。
 
7.何永福、楊國安(民84),人力資源策略管理,台北:三民書局。
 
8.何淑妃(民85),國小校長轉型領導行為與學校組織氣氛之調查研究,國立新竹師範學院初等教育學系碩士論文。
 
9.余秋慧(民97),轉換型領導、組織文化、組織承諾與內部行銷對工作績效之影響-以中部壽險公司員工為例,南華大學企業管理係管理科學碩博士班碩士論文。
 
10.宋秋儀(譯)(民95),組織領導學(原作者:Gary Yukl),台北:華泰書局。
 
11.巫喜瑞(民90),服務業內部行銷導向、組織支持、工作滿足與顧客導向間關係之研究-銀行業之例,國立中山大學企業管理系研究所博士論文。
 
12.李吉立(民98),組織氣候、獎勵制度、領導型態與工作績效之關係-以海運承攬運送業為例,國立台灣海洋大學航運管理學系碩士論文。
 
13.李鴻文(民98),領導風格與組織承諾之關聯性研究,經營管理論叢, 第6卷,第1期,87-95頁。
 
14.沈進成、楊琬琪、郭振生(民95),內部行銷、組織承諾、工作滿意與學校效能影響關係之研究-以台南地區國民小學為例,人力資源管理學報,第6卷,第1期,47-74頁。
 
15.林必寬(民96),領導風格與內部行銷對工作滿意度影響之研究-以某連鎖式便利商店嘉南區門市為例,國立成功大學工業與資訊管理學系專班碩士論文。
 
16.林明輝(民96),軍機維修組織領導型態、心理賦能、組織承諾與工作滿足及工作績效之關聯性研究,南台科技大學高階主管企管碩士班碩士論文。
 
17.林澄貴(民90),知識管理、工程專業人員核心能力與工作績效關係之研究-以中鋼公司為例,國立中山大學人力資源管理研究所碩士論文。
 
18.林鎂茹(民88),台灣企業主管領導行為評量之研究,長榮大學經營管理研究所碩士論文。
 
19.林和毅(民98),壽險業務員之關係網絡對其工作績效及團隊績效的影響,銘傳大學風險管理與保險學系碩士班碩士論文。
 
20.施妤璇(民95),轉換型領導、交易型領導對工作績效與離職傾向之研究-以組織承諾為中介變項,國立中央大學人力資源管理研究所碩士在職專班碩士論文。
 
21.洪志偉(民98),分紅費用化制度實施後,企業激勵制度之差異對研發人員工作績效、工作滿足以及組織承諾之相關性研究-以I企業為例,國立台灣師範大學工業科技教育學系在職進修碩士班碩士論文。
 
22.胡美琳(民90),非營利事業機構組織文化、轉換型領導與員工工作態度關係之研究-以南部七縣市政府為例,長榮大學經營管理研究所碩士論文。
 
23.孫本初(民90),公共管理,台北:智勝文化事業有限公司。
 
24.翁敏傑(民95),員工工作滿足、組織承諾與工作績效關係之研究-以高屏地區農企業為例,國立屏東科技大學農企業管理研究所碩士論文。
 
25.張志育(民89),管理學新觀念.本土化.世界觀,台北:前程企管。
 
26.張金鑑(民78),管理學新論,台北:五南書局。
 
27.張金枝(民95),政府部門內部行銷導向、員工工作滿足及工作績效之關聯性研究-以財政部國稅局為例,淡江大學會計學系碩士在職專班碩士論文。
 
28.張振山(民94),組織文化和領導風格對組織承諾、工作滿足與工作作為之影響-以雲林縣政府地政機關為例,南華大學管理科學研究所碩士論文。
 
29.張惠雯(民98),工作價值觀、組織承諾與工作績效關係之研究-以公部門派遣人員為例,國立台灣海洋大學航運管理學系碩士論文。
 
30.張景盛(民96),內部行銷對護理人員工作滿足與組織承諾之影響-以南部醫學中心為例,護理研究期刊,第15卷,第4期,265-274頁。
 
31.張慶勳(民85),國小校長轉化、互易領導影響學校組織文化特性與組織效能之研究,國立高雄師範大學教育研究所博士論文。
 
32.張潤書(民79),組織行為與管理,台北:五南圖書。
 
33.張潤書(民90),行政學,台北:三民書局。
 
34.曹國雄、黃英忠、黃同圳、張火燦、王秉君(民86),人力資源管理,台北:華泰書局。
 
35.曹際旺(民93),領導類型、工作滿足與組織承諾之探討-以國軍某單位為例,銘傳大學管理科學研究所在職專班碩士論文。
 
36.許士軍(民89),走向創新時代的組織績效評估,哈佛商業評論導讀,台北:天下。
 
37.許士軍(民90),管理學,台北:東華書局,第十版。
 
38.許博淵(民94),國家文化差異對工作績效影響之研究-以高科技業菲籍、泰籍勞工為實證,國立成功大學高階管理在職專班碩士論文。
 
39.許雅棣(民90),主管領導型態、員工人格特質、組織激勵制度與員工工作績效之相關性-以保險業務員為例,國立東華大學企業管理學系研究所碩士論文。
 
40.陳世文(民99),兩岸員工工作價值觀、工作滿足與組織承諾之差異性探討,南台科技大學人力資源管理研究所碩士論文。
 
41.陳旭播(民89),中日勞務管理與員工工作績效之比較研究,中國文化大學國際企業管理研究所碩士論文。
 
42.陳志敏(民97),企業內部行銷機制對組織成員工作滿意之影響-組織承諾中介效果之檢定,國立台北商業技術學院商學研究所碩士論文。
 
43.陳裕彬(民99),工作滿足與組織承諾對工作績效影響之研究-以產物保險業從業人員為例,國立中正大學高階主管碩士在職專班碩士論文。
 
44.彭濬智(民99),情緒勞務、組織承諾與工作績效關聯性之研究-以航空公司國內線空服人員為例,國立台灣海洋大學航運管理學系碩士論文。
 
45.曾玉滿(民98),工作壓力對工作績效關係之探討-以諮商為干擾變項,國立中山大學人力資源管理研究所碩士論文。
 
46.湯仁棟(民98),證券營業員人格特質、主管領導型態對工作績效之影響:以某證券公司為例,世新大學財務金融學研究所碩士論文。
 
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