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研究生:鄭嘉儀
研究生(外文):Cheng, Chiayi
論文名稱:製造服務化對企業加值服務創新與營運績效影響之研究
論文名稱(外文):The Effect Of Servitization In Manufacturing On Value-added Service Innovation And Business Performance
指導教授:官志亮官志亮引用關係
指導教授(外文):Guan, Jyhliang
口試委員:任慶宗王俊如
口試委員(外文):Jen, ChingtsungWang, Chunju
口試日期:2011/12/21
學位類別:碩士
校院名稱:國立宜蘭大學
系所名稱:應用經濟學系碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:110
中文關鍵詞:製造服務化服務創新營運績效
外文關鍵詞:ServitizationService InnovationBusiness Performance
相關次數:
  • 被引用被引用:8
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  • 評分評分:
  • 下載下載:188
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台灣製造業過去憑藉低成本優勢以開創國際市場的經營模式,在新興工業化國家逐漸興起後已面臨極大的瓶頸,製造業者必須提供客戶更多的附加價值才能開創另一新局,其中,「製造服務化」便是業者創新模式的主要選擇之一,然過去有關製造服務化之導入與實施成效之研究,仍付之闕如。本研究旨在藉由量化實證研究,發展製造服務化之衡量工具,以探討製造服務化對企業加值服務創新及企業營運績效的影響。藉由所收集之116家製造業者之實證資料結果指出,在製造服務化中,企業之客製化程度與整合化程度將顯著強化企業的加值服務創新能力,並具體反應在該企業的產品力與服務力的提升上;此外,企業的加值服務創新能力也會正向提升企業之營運績效。
With the emerging of newly industrializing country, the business model of cost advantage that the way of most Taiwan manufacturers to penetrated foreign markets in the past are faced tremendous pressure nowadays. Servitization is a one of effective way to overcome this predicament. However, the research of
how to importing servitization and how to evaluate its effectiveness was still rare.
The empirical research constructs the measure of Servitization and explorers the impacts of degree of Servitization on extent of service innovation and performance of enterprise.
We collecte data form 116 Taiwan manufacturers, the results show that the degree of customization and integration of servitization have significant positive effect on the capability of service innovation which is reflected in the company's product ability and service level. Besides, capability of service innovation has significant positive effect on performance of enterprise.
論文摘要 I
Abstract II
目錄 III
表目錄 V
圖目錄 VII
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 6
第四節 研究範圍及對象 7
第五節 研究流程 8
第貳章文獻回顧與假說 10
第一節 製造服務化 10
第二節 加值服務創新 28
第三節 企業營運績效 44
第四節 研究假說推論 50
第參章研究方法 55
第一節 研究架構 55
第二節 研究設計 57
第三節 樣本與資料收集 58
第四節 變數定義與衡量 60
第五節 資料分析方法 73
第肆章研究結果 78
第一節 敘述性分析 79
第二節 效度與信度 87
第三節 研究假說驗證 95
第四節 研究假說驗證結果 103
第伍章結論與建議 105
第一節 研究結論 105
第二節 研究貢獻與管理意涵 108
第三節 研究限制 109
第四節 後續研究建議 110
參考文獻 111
中文部分 111
英文部分 113
附錄 120
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