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研究生:陳衣帆
研究生(外文):Chen, I-Fan
論文名稱:台灣機車租賃個案研究
論文名稱(外文):A Case Study of Motorcycle Rental Business In Taiwan
指導教授:黎正中黎正中引用關係
學位類別:碩士
校院名稱:國立清華大學
系所名稱:科技管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:102
中文關鍵詞:機車租賃租賃個案研究自動化流程流程創新無線感測裝置
外文關鍵詞:ARIS
相關次數:
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機車租賃產業相較於汽車租賃產業,發展受到許多條件限制,在人力、資源及資金無法有效運用的前提下,使得往往無法往企業化發展。經由綜觀至微觀的分析,從汽車租賃產業探索到機車租賃產業,發覺以往未見或顯見的問題。當瞭解台灣租賃環境後,將研究焦點聚集在研究個案中,藉由逆向拆解整合資訊架構ARIS,找出實際需要科技和技術來協助個案店家管理,並試圖藉此導入新服務流程,提升體驗和創造新價值。最後藉由無線感測裝置,作為自動化機車租賃的管理基礎,再經由下到上,將出入回報、位置回報、維護資訊及人員控管等資訊整合,完成協助個案業者以最少人力,可做到全面性的店務管理,甚至可透過所收集之資料流作未來營運決策和方向。期望能透過此產業分析瞭解產業結構現況,再進行管理創新之後,重新探討新商業模式的可能,未來更能夠解決其他產業的相似問題,發展出實際成功的新商業模式,協助機車租賃業者成長,也可將此想法運用在創業之上,成為相關產業之借鏡。
1. 緒論 9
2. 研究方法 11
2.1. 研究範疇 11
2.2. 研究流程 13
2.3. 研究對象 14
2.4. 個案研究實施程序 14
3. 相關文獻 16
3.1. 自動化管理 16
3.1.1. 國家級:網路管理系統 17
3.1.2. 地區級:水庫管理系統 19
3.1.3. 企業級:倉儲管理系統 20
3.1.4. 部門級:自動化圖書管理系統 22
3.1.5. 近期發展:物流自動化管理 24
3.2. 整合資訊系統架構ARIS 25
3.3. 管理創新理論 26
3.3.1. 產品創新 27
3.3.2. 合作創新 29
3.3.3. 流程創新 32
4. 個案研究 34
4.1. 個案背景 34
4.2. 租賃的定義 34
4.3. 產業分類 35
4.4. 相關產業概況 37
4.4.1. 運輸租賃特性 37
4.4.2. 租車之利基點 38
4.4.3. 大型汽車租賃供應鏈 41
4.4.4. 小型汽車租賃供應鏈 43
4.4.5. 國外汽車租賃之比較 44
4.4.6. HERTZ 租賃公司 45
4.4.7. Zipcar的創新營運策略 46
4.4.8. 機車租賃 49
4.5. 個案產業特性 50
4.5.1. 機車租賃地區分布 51
4.5.2. 機車租賃價格分析 52
4.5.3. 機車租賃淡旺季區隔 53
4.5.4. 租賃用途 54
4.5.5. 起創方式 54
4.5.6. 營運組織 58
4.6. 個案分析 58
4.6.1. 創業時期 58
4.6.2. 差異化 59
4.6.3. 商品定位 60
4.6.4. 競爭 61
4.6.5. 影響 62
4.7. 需解決的問題 62
4.7.1. 管理面 62
4.7.2. 資本面 63
4.7.3. 環境面 64
4.7.4. 其他 64
4.8. 小結 65
5. 解決方案 67
5.1. 模型研究 67
5.1.1. 服務策略模型 67
5.1.2. 關係控制及資訊輸出 68
5.1.3. 資料流及功能圖 69
5.1.4. 系統實作架構 70
5.2. 無線感測網路解決方案 72
5.2.1. 無線感測網路 73
5.2.2. 延遲容忍網路 DTN 78
5.2.3. WSN與DTN之新應用模型 79
5.3. 預期營運優勢 81
6. 結論與貢獻 84
6.1. 結論 84
6.2. 實施可能遇到的問題和個案回饋 86
6.3. 未來研究及展望 87
7. 參考文獻 88
8. 附錄 97
8.1. 訪談簡稿 97
8.2. 專利申請文件 102

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