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研究生:亞伯漢
研究生(外文):Abraham Moises Galeano Carcamo
論文名稱:LOCATION BASED SERVICE: A CASE STUDY OF NICARAGUAN SYSTEM OF ADDRESS USING TECHNOLOGY ACCEPTANCE MODEL
論文名稱(外文):適地性服務:以科技接受模式探討尼加拉瓜定址服務系統
指導教授:王俊程王俊程引用關係
指導教授(外文):Wang, Jyun‐Cheng
學位類別:碩士
校院名稱:國立清華大學
系所名稱:國際專業管理碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
論文頁數:46
中文關鍵詞:Location Based ServicesNicaraguan System of AddressTechnology Acceptance Model
外文關鍵詞:Location Based ServicesNicaraguan System of AddressTechnology Acceptance Model
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The system of address is part of any society information infrastructure and due to its simple logic has become an important component of Location Based Services (LBS). LBS is today one of the most useful information services in a variety of context such as point of interest search,
entertainment, work and personal life, largely due to the advance and fast adoption of internet connections and mobile devices. The aim of this study is focused on Location Based Service in Nicaragua, analyzing a well‐known
service that is already in the market which is Google Map and determining how useful this service is for Nicaraguan citizens. This empirical study makes use of an experiment involving 60 participants from Nicaragua and the use of Technology Acceptance Model (TAM) to model perception of usefulness from participants’ responses. It is important also for the purpose of this study to expose how the addressing system works in Nicaragua. Unlike most of the
countries which based their addressed on identifiers, Nicaraguan people have the peculiarity that they express their addresses in a very unconventional way, difficult for foreigner but so common for local people at such level that is considering part of their cultural identity. In this
study we will describe how addresses in Nicaraguan are expressed, based on “reference points”from where new instructions are given to locate a place. This peculiar quality helps to understand how difficult would be to implement a LBS system based on the findings of this
research and what would be the alternatives that will facilitate the adoption of LBS system in that country or any other with similar characteristics.
CHAPTER 1: INTRODUCTION
1.1 Introduction
1.2 Problem Statement and Research Objectives
CHAPTER 2: LITERATURE REVIEW
2.1 Location Based Services (LBS)
2.1.1 LBS Components
2.1.2 Taxonomy of Location Based Service Application
2.2 Users Goals on Location
2.3 OpenGIS Location Services (OpenLS)
2.3.1 Point of Interest (POI)
CHAPTER 3: NICARAGUAN SYSTEM OF ADDRESS
3.1 System of Address
3.1.1 Nicaraguan System of Address
3.2 Google Map Tool
3.3 Research Method
3.3.1 Participants
3.3.2 Survey Design and Procedure
3.3.3 Experiment Design and Procedure
CHAPTER 4: SYSTEM DEVELOPMENT AND RESULTS
4.1 XTOOL
4.1.1 Modules of the prototype system
4.1.2 Functionalities
4.2 RESULTS
4.2.1 Survey
4.2.2 Experiment
CHAPTER 5: GENERAL DISCUSSION
5.1 Discussion and Conclusions
5.2 Limitation of study
5.3 Future Research
REFERENCES
APPENDIX
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Davis, F. (1989). Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly.
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Symbolic Discontent in Post‐Sandinista Managua. Antipode Foundation. 42: 336–373. doi:
10.1111/j.1467‐8330.2009.00750
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http://support.google.com/maps/bin/answer.py?hl=en&answer=1725632
Harling, Kenneth (2002). An Overview of Case Study. Wilfrid Laurier University, extracted on
May 04, 2012, from http://www.farmfoundation.org/news/articlefiles/284‐1_harling.pdf
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2012, from http://www.worldpress.org/Americas/592.cfm
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Sciences Corporation.
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Cartouche Press.
Wikipedia contributors (2004). Address. Wikipedia, The Free Encyclopedia. Retrieved on March
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Yin, R. (1994) Case study research: Designs and methods. Beverly Hills: SAGE Publication.
Zhu, X. and Zhou, C. (2009). POI Inquiries and data update based on LBS. IEEE press.
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