臺灣博碩士論文加值系統

現有的文獻大多以探討西方國家的國際觀光旅館、早餐客棧(Bed &; Breakfast, B&;B)、經濟型酒店和小型汽車旅館的關鍵成功因素與其績效評估方法。但較少研究著重在亞洲規模較小之相關旅館產業。更遑論對於2008年經濟衰退後，在台灣興起之「短租型套房」。因此，本研究的目的有三：(1) 釐清臺灣短租型套房的定義與其他住宿產業之區別；(2) 以平衡計分卡之四大架構將因素分類；(3) 應用重要性績效分析法建構短租型套房之關鍵成功因素。首先，前測問卷經過住宿業專家效度檢測修正後，將修正後之正式問卷利用立意抽樣法與滾雪球抽樣法，對台灣五都行政區之短租型套房之經營者與管理者進行施測。研究先透過電話徵求同意，再發送e-mail、郵件給受試者，一共發出143份問卷，取得有效問卷53份，有效問卷回收率為37.06%。研究結果顯示，目前台灣五都行政區之短租型套房之關鍵成功因素多集中於顧客構面，需要加強在內部流程構面中客房設計和營運的彈性與反應，與創新與學習構面中創新的策略、提供不同於競爭對手的獨特服務、研究市場的程度等。未來研究可以增加其他城市之短租型套房業者，或將消費者納入研究對象擴大研究範圍。

Existing literature focused on examining the critical success factor (CSF) and performance measurements in bed and breakfast (B&;B), budget hotel and small motel in western countries. There are limited researches to investigate the relevant issues in the similar types of lodging industry in Asia. The short-term rental suites (STRS) followed by the homestays or B&;B with both diversified room characteristics and low room price strategy first emerged in the urban areas of Taiwan during economic downturn since 2008. The main objectives of this research are three fold: (1) to define the STRS and compare the difference between the STRS and B&;B; (2) to differentiate the factors based on the four constructs including finance, customer, internal process, learning and growth in the balanced scorecard (BSC) framework; (3) to utilize the importance-performance analysis (IPA) to establish the CSF for STRS. An expert reference panel test of the questionnaire instrument was given to experts in the lodging industry. The modified questionnaires in the STRS used the purposive and snowball sampling methods. A total of 143 owners and managers in five new special municipalities (Taipei City, New Taipei City, Taichung City, Tainan City and Kaohsiung City) in Taiwan were included in the sample. The response rate is 37.06%, which is equivalent to 53 owners &; managers of STRS. The research firstly inquired the responsive intension of the STRS’s owners and managers through the phone. Then the research collected the questionnaire by e-mail or letters from respondents. The empirical results showed that the CSFs of the STRS focused on the customer construct, and the new business model of the STRS in Taiwan needed to enhance the design/look of guest bedrooms, operational flexibility/ responsiveness, Innovation strategy, uniqueness of services relative to competitors, degree of marketing search based on the IPA model. Future research can increase more STRS in other cities, or including customers in the samples that the researching areas would be further extended.

謝誌 i
摘要 ii
Abstract iii
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究範圍 4
第四節 研究限制 4
第五節 研究流程 5
第二章 文獻探討 6
第一節 短租型套房定義 6
第二節 小型住宿產業運用績效評估 14
第三節 關鍵成功因素定義與在旅館業文獻探討 16
第四節 平衡計分卡定義與在旅館業文獻探討 23
第五節 餐旅業使用IPA分析 25
第三章 研究方法 28
第一節 研究樣本與資料來源 28
第二節 研究實施流程 28
第三節 問卷設計 29
第四節 抽樣設計 33
第五節 資料分析方法 35
第四章 研究結果與討論 37
第一節 研究結果 37
第二節 討論與分析 49
第五章 結論與建議 54
參考文獻 58
一、 中文 58
二、 英文 59
三、 官方網站 70
附錄一 短租型套房之關鍵成功因素 研究問卷 72
附錄二 問卷之開放式題項之整理結果 79

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