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研究生:楊哲彰
研究生(外文):Che-Chang Yang
論文名稱:航商推動綠色供應鏈之營運模式調整與探討
論文名稱(外文):Analysis of Shipping Company's Business Model Alignment to Green Supply Chain Management Trend
指導教授:余坤東余坤東引用關係
指導教授(外文):Kung-Don Ye
學位類別:碩士
校院名稱:國立臺灣海洋大學
系所名稱:航運管理學系
學門:運輸服務學門
學類:運輸管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:91
中文關鍵詞:綠色供應鏈營運模式航商
外文關鍵詞:Green Supply ChainBusiness ModelShip Company
相關次數:
  • 被引用被引用:5
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近年來,結合經營管理與環境關懷的綠色供應鏈管理,已經成為時代的潮流,航運產業身為全球供應鏈體系重要環節,必然也必須主動回應此一趨勢。在學術研究上,綠色供應鏈議題的探討,較多著重於永續發展活動與經濟績效、競爭優勢之關聯探討,但對於如何有系統的調整營運模式,有效管理供應鏈,以回應內外部需求的探討則較為不足。

本研究希望透過幾家標竿航商的個案分析、專家意見的收集,再利用層級分析法(Analytic Hierarchy Process, AHP),瞭解世界級的航商(如:馬士基、長榮等),在回應及推動綠色供應鏈過程中,營運模式的調整決策與想法,透過航運界專業人士的想法整合分析,對未來航商導入綠色供應鏈時提供參考依據。

Recently, green supply chain management which embeds sustainable development into enterprise practice has become a promising trend. Under such circumstance, the maritime industry, as the key elements of international supply chain, is reacting more and more actively to this issue. In academic research, more and more effort were put on exploring the effects of sustainable development may have on enterprises’ financial performance and competitiveness. However, few researches are focus on the topic about alignment of green supply chain management and business model. The purpose of this work is to unfold the dynamics of green supply chain management and business model.

This research conducted case study to inference important associations between green supply chain management and business model. Three shipping company and 15 maritime related professionals were invited to join this study. Through focus group, literature review and Analytic Hierarchy Process (AHP), business model were thought to be adapted to green supply chain management practice to gain the success of sustainable development and competitiveness.

謝辭 i
摘要 ii
Abstract iii
目 錄 iv
表目錄 vi
圖目錄 vii

第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 時間縱面的研究導向 7
第四節 研究目的 7
第五節 研究流程 8

第二章 文獻回顧 10
第一節 綠色供應鏈 10
第二節 營運模式 16

第三章 研究方法 20
第一節 研究構想與研究流程 20
第二節 營運模式架構及決策層級 23
第三節 層級分析問卷 28
第四節 資料分析方法 30

第四章 航商推動綠色供應鏈之事例分析 33
第一節 航商推動綠採購與其營運模式的關聯 34
第二節 航商推動綠色生產流程與其營運模式的關聯 39
第三節 航商推動環境友善與其營運模式的關聯 43
第四節 綜合討論 50

第五章 資料分析與研究結果 52
第一節 層級分析結果 52
第二節 研究發現之跨年度比較 57
第三節 比較第二層的總權數排列變化 59

第六章 結論與建議 62
第一節 結論 62
第二節 討論 66
第三節 研究建議 68

參考文獻 71
附錄:問卷 77

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三、參考網站
1. 長榮海運官網http://www.evergreen-line.com/tw/tbi1/jsp/TBI1_Index.jsp?page=OurPolicy
2. 陽明集團官網http://www.yangming.tw/traditional_chinese/group_profile/01group_profile.html
3. 新生航運網
http://www.tssp.com.tw/news/shipping/shipping1.htm

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