世新大學(2010)。《世新大學傳播資料庫:2010媒體風雲排行榜記者會簡
報》,世新大學新聞傳播學院。
行政院研究發展考核委員會(2011a)。《100 年個人/家戶數位機會調查告》,
行政院研究發展考核委員會委託聯合行銷研究股份有限公司計畫成果報
告。
行政院研究發展考核委員會(2011b)。《持有手機民眾數位機會調查報告》,
行政院研究發展考核委員會委託聯合行銷研究股份有限公司計畫成果報
告。
金琛 (2008)。〈電子傳播媒介的社會時間〉,《湖北廣播電視大學學報》,28:2: 66-67。
姜宇書(2005)。《網路使用對傳統媒體使用之替代與互補效果研究─以2005世新傳播資料庫為例》,世新大學傳播管理學研究所碩士論文。翁秀琪(1993)。《大眾傳播理論與實證》。臺北:三民。
孫曼蘋(2001)。〈青少年家用電腦使用之研究─質化研究法初探〉,《廣播與電視》,16:27-52 。
張芸韶(2009)。《同時性媒體使用之初探性研究》,國立交通大學傳播研究所碩士論文。黃惠英、楊琇惇(2003)。〈大學生的媒體使用行為與壹週刊可信度之研究〉,《廣播與電視》,21:97-119。盧嘉傑(2010)。〈互聯網將會取代電視嗎?─一項基於媒介環境學理論的實證研究〉,《中華傳播學會2010年年會論文》。
羅文輝、李郁青、施盈廷、楊秀娟(2005)。〈網路採用、使用與獲得之滿足〉,《新聞學研究》,83: 127-165。Alperstein, N. M. (2005). Living in an age of distraction: Multitasking and
simultaneous media use and the implications for advertisers. (Research report).
Loyola College in Maryland.
Amiel, T., & Sargent, S. L. (2004). Individual differences in Internet usage motives.
Computers in Human Behavior, 20, 711-726.
Ancu, M. & Cozma, R. (2009). MySpace politics: Uses and gratifications of befriending
candidates. Journal of Broadcasting & Electronic Media, 53(4), 567-583.
Ball State University(2006, Jan 30). Study finds multitasking varies depending upon
medium, time, location. Retrieved from
http://www.bsu.edu/news/article/0,1370,--39739,00.html
Bartsch, A., Mangold, R., Viehoff, R., & Vorderer, P. (2006). Emotional gratifications
during media use – An integrative approach. Communications, 31, 261-278.
Bauer, R. A. (1964). The obstinate audience: The influence process from the point of
view of social communication. American Psychologist, 19, 319–328.
Bellman, S., Schweda, A., & Varan, D. (2009). Viewing angle matters- Screen type
does not. Journal of Communication, 59(3), 609-634.
BIGresearch (2003, Apr 23). BIGresearch releases newest findings from latest
simultaneous media usage survey. Retrieved from
http://bigresearch.com/news/big042303.htm
Bluedorn, A. C., Kaufman, C. F., and Lane, P. M. (1992). How many things do you
like to do at once? An introduction to monochronic and polychronic time.
Academy of Management Executive, 6 (4), 17-26.
Blumler, J. G. (1964). British television- The outlines of a research strategy. British
Journal of Sociology, 15, 223-233.
Bowman, L. L., Levine, L. E., Waite, B. M., & Gendron, M. (2010). Can students really
multitask? An experimental study of instant messaging while reading.
Computers & Education, 54, 927-931.
Brown, J. R., Cramond, J. K., & Wilde, R. J. (1974). Displacement effects of television
and the child’s functional orientation to media. In J. G. Blumler & E. Katz
(Eds.), The uses of mass communications: Current perspectives on
gratifications research (pp. 303-318). London: Sage.
Carey, J. W. & Kreiling, A. L. (1974). Popular culture and uses and gratifications:
Notes toward an accommodation. In J. G. Blumler & E. Katz (Eds.), The uses
of mass communications: Current perspectives on gratifications research (pp. 225-248). London: Sage.
Chen, C. C. (2009). Use and gratification: A pilot research on Internet writing
behaviors. Paper presented at International conference on networking and digital
society.
Chung, D. S., & Yoo, C. Y. (2008). Audience motivations for using interactive features:
Distinguishing use of different types of interactivity on an online newspaper.
Mass Communication and Society, 11(4), 375-397.
Davis, F. D., Bagozzi, R. P., Warshaw, P. R. (1992). Extrinsic and intrinsic motivation
to use computers in the workplace. Journal of Applied Social Psychology,22(14),
1111-1132.
Dimmick, J. & Rothenbuhler, E.W. (1984). The theory of the niche: Quantifying
competition among media industries. Journal of Communication, 34(1), 103-119.
Emenyeonu, B. N. (1995). Media use and gratifications: A review. Africa Media Review,
9(3), 90-113.
Eysenck, H. J. & Eysenck, S. B. G. (1969). Personality structure and measurement.
London: Routledge & Kegan Paul.
Gardner, J. S. (2008). Simultaneous media usage: effects on attention. (Doctoral
dissertation). Virgina Polytechnic Institute and State University.
Grotta, G. L.,& Newsom, D. (1982). How does cable television in the home relate of
other media use patterns? Journalism Quarterly, 59, 588-591.
Himmelweit, H.T., Oppenheim, A.N., & Vince, P. (1958). Television and the child: an
empirical study of the effect of television on the young. London: Oxford
University Press.
Katz, E., Blumler, J. G., & Gurevitch, M. (1974). Utilization of mass communication
by the individual. In J. G. Blumler & E. Katz (Eds.), The uses of mass
communications: Current perspectives on gratifications research (pp. 19-32).
London: Sage.
Katz, E. (1987). Communication research since Lazarsfeld. Public Opinion
Quarterly, 51, 525–545.
Kayany, J. M., & Yelsma, P. (2000). Displacement effects of online media in the socio
technical contexts of households. Journal of Broadcasting & Electronic Media,
44(2), 215-229.
Koçak, A. & Terkan, B. (2009). Media use behaviours of elderly: A uses and
gratifications study on television viewing behaviors and motivations. Journal of
Social & Psychological Gerontology, Issue 01/2009, 70-86.
Lazarsfeld, P. F. (1940). Radio and the printed page. New York: Dell, Sloan and Pearce.
Leung, L. (2009). Effects of motives for internet use, aloneness, and age identity
gratifications on online social behaviors and social support among adolescents.
In Zheng, R., Burrow-Sanchez, J., & Hershey, C. D.(Ed.), Adolescent online
social communication and behavior: Relationship formation on the internet (pp.
120-135) . PA: IGI Global, Inc.
Ling, R. & Campbell, S. W. (2009) The reconstruction of space and time through
mobile communication practices. In Ling, R. & Campbell, S. W. (Eds.), The
reconstruction of space and time: Mobile communication practices (pp. 1-16).
New Brunswick and London: Transaction Publishers.
Maslow, A. H. (1943), A theory of human motivation, Psychological Review, 50, 370-
396.
McQuail, D. & Gurevitch, M. (1974). Explaining audience behavior: Three approaches
considered. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications:
Current perspectives on gratifications research (pp. 287-301). London: Sage.
McGuire, W. J. (1974). Psychological motives and communication gratification. In J. G.
Blumler & E. Katz (Eds.), The uses of mass communications: Current
perspectives on gratifications research (pp. 167-196). London: Sage.
Mendelsohn, Harold. (1974). Some policy implications of the uses and gratifications
paradigm. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications:
Current perspectives on gratifications research (pp. 303-318). London: Sage.
Morrison, M, & Krugman, D. M. (2001). A look at mass and computer mediated
technologies: Understanding the roles of television and computers in the home. Journal of Broadcasting & Electronic Media, 45(10), 135-161.
Pilotta, J. J., & Schultz, D. (2005). Simultaneous media experience and synesthesia. Journal of Advertising Research, 45(1), 19-26.
Pilotta, J. J., Schultz, D., & Drenik, G. (2004). “Simultaneous media usage”: A critical
consumer orientation to media planning. Journal of Consumer Behaviour, 3(3),
285-292.
Robinson, J. P., Barth, K., & Kohut, A. (1997). Social impact research: Personal
computers, mass media, and use of time. Social Science Computer Review, 15,
65-82.
Robinson, J. P. & Godbey, G. (1997). Time for life: The Surprising ways Americans
use their time. Pennsylvania: Pennsylvanian State University Press.
Rodgers, S., Jin, Y., Rettie, R., Alpert, F., & Yoon, D. (2005). Internet motives of users
in the United States, United Kingdom, Australia, and Korea: A cross-cultural
replication of the WMI. Journal of Interactive Advertising, 6(1), 61-67.
Rosengren, K. E. (1974). Uses and gratifications: A paradigm outlined. In J. G. Blumler
& E. Katz (Eds.), The uses of mass communications: Current perspectives on
gratifications research (pp. 269-286). London: Sage.
Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass
Communication & Society, 3(1), 3-37.
Schultz, D. E. (2006). Media synergy: The next frontier in a multimedia marketplace.
Journal of Direct, Data and Digital Marketing Practice, 8(1), 13-29.
Schultz, D. E., & Pilotta, J. J. (2004). Developing the foundation for a new approach to
understanding how media advertising works. Paper presented at ESOMAR
WAM Conference, Los Angeles, CA.
Schultz, D. E., Pilotta, J. J., & Block, M. P. (2006). Media consumption and consumer
purchasing. Paper presented at Worldwide Multimedia Measurement, ESOMAR.
Schultz, D. E., Block, M. P., & Pilotta, J. J. (2005). Implementing a media consumption
model. Paper presented at ESOMAR WAM Conference, Montreal, Canada.
Schultz, D. E., Block, M., & Raman, K. (2009a). Media synergy comes of age- Part 1.
Journal of Direct, Data and Digital Marketing Practice, 11(1), 3-19.
Schultz, D. E., Block, M., & Raman, K. (2009b). Media synergy comes of age- Part 2.
Journal of Direct, Data and Digital Marketing Practice, 11(2), 88-99.
Tei, T. S. H., Lim, V. K. G., & Lai, R. Y. C (1999). Intrinsic and extrinsic motivation
in Internet usage. International Journal of Management Science, 27, 25-37.
Vitalari, N. P., Venkatesh, A., & Gronhaug, K. (1985). Computing in the home: Shifts
in the time allocation patterns of households. Communications in the ACM,
28(5), 512-522.
Warc. (2010, Nov 16). Simultaneous media use increases in UK. Retrieved from
http://www.warc.com/LatestNews/News/ArchiveNews.news?ID=27009&Origin=WARCNewsEmail
Warc. (2010, Dec 13). Simultaneous media use rises in Europe. Retrieved from
http://www.warc.com/LatestNews/News/ArchiveNews.news?ID=27622&Origin=WARCNewsEmail.