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The purpose of this study was to explore the nursing home operations management issues, including the establishment of nursing home management system, law of organizational operation, balance of market competition and the institutional profits and the fulfillment of social responsibility, as well as operating and managing crisis. In this study, through an understanding market competition point of view of the nursing home operators (decision makers) and managers, to think about their business strategy, business model, management quality, and operating profit, and in the growth process of institutional development planning for long-term stability. This study adopted qualitative research methods, including in-depth interviews and focus groups method to collect data from the new Taipei nursing homes, the subjects of this study, including 3 decision-makers and 2 managers. The results of this study show that the policy of the government opened up private long term care facility has more than 10 years. As the Act increasingly comprehensive, the management situation of the nursing homes are still the opening market model (conquer mode), instead of expectation for the professional service model (the ruling and governing model). For the sake of the crisis of institutional management, including: (a) nursing homes is increasing, the market competition lead to reduced operating profit; (b) the shortage of professional manpower, especially to hire and retain the nurses and nurse aides is not easy so that the professional services was affected; (c) the revised Act increased institutional constraints, also increasing the cost of equipment repair and replacement; (d) the operator is facing the pressure of evaluation , the increasing importance of the internal management and performance control, but good managers is not easy to hire. In short, the main operational rule of nursing home is still market mechanisms and business model. The decision makers and managers of nursing homes must apply management strategies to overcome the problems while facing external system changes and the resources linking process. That’s one of the keys to develop professional service. Finally, this study also recommend for the nursing home about government policies, social resources and social needs of the community-oriented.
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