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研究生:李汶芸
研究生(外文):Li, Wen-Yun
論文名稱:電信產業採行共享價值策略之探討
論文名稱(外文):A Study on the Creating Shared Value Strategy in the Telecommunications Industry
指導教授:顏敏仁顏敏仁引用關係
指導教授(外文):Yan, Min-Ren
口試委員:楊和炳薛淞林
口試委員(外文):Yang, Ho-BingHsueh, Sung-Lin
口試日期:2012-06-18
學位類別:碩士
校院名稱:中國文化大學
系所名稱:企業實務管理數位學習碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:74
中文關鍵詞:企業社會責任創造共享價值系統思考電信產業
外文關鍵詞:Corporate social responsibilityCreating shared valueBusiness modelSystems thinkingGreen economyTelecommunications industry
相關次數:
  • 被引用被引用:8
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  • 下載下載:143
  • 收藏至我的研究室書目清單書目收藏:3
自亞當史密斯國富論出版以來,主張資本主義的企業家創造財富但也衍生社會貧富差距、勞工人權、能源環保等議題。企業逐漸重新省思其定位,不只以追求股東最大利潤為唯一的責任和目標愈來愈多的企業採用企業社會責任(Corporate Social Responsibility, CSR)策略來提升企業的經營視野與形象。基於競爭優勢與社會利益不衝突的觀點,企業在推動CSR時採創造共享價值(Creating Shared Value, CSV)之策略,可促成企業和社會形成共生關係,藉着運用企業資源和能力造福社會並達到公司成長和發展之目標。
電信產業結合行動電話、及電腦網路等服務可以說是高度發展和競爭的行業,鑑於CSR在各種產業之發展趨勢,電信產業不可避免的也需要更創新的經營模式及共享價值策略思考。電信業可以藉着採用CSR和CSV策略,提高企業研發資源使用效率,積極進行有利於社會與環境的流程改造和推動市場和產品創新。因此,本研究以電信業為研究產業,運用系統思考之研究方法,建立模型來觀察分析CSR和CSV策略對於企業成長之可能影響並透過問卷調查分析其執行效益。
本研究結果主要提供兩項實務意涵。第一、以系統思考模式建立企業與環境共生並持續成長的經營藍圖。第二、問卷分析結果發掘了目前電信產業採CSR與CSV策略之主要效益和待改善項目,作為持續成長參考依據。
關鍵字: 企業社會責任 創造共享價值 系統思考 電信產業

The dramatic changes of global climate, industrial and technological innovations, and social needs have launched a review on the solely profit-oriented business practices and their side effects on the global society and economic systems. Corporate social responsibility (CSR) has become one of the emerging topics among the areas of business, management, and social science. Conventional business models have long focused on the developments to fulfill the economic needs. However, recent studies have consistently suggested that societal needs can define the modern markets and social harms can create internal costs for firms. For corporates and organizations, socially responsible business models are very demanding for enhancing their sustainable competitive advantages and can be rapidly spread over many industries highly associated with the society such as the telecommunications industry. Telecommunications systems can be considered as a core in this world's operations. Complex networks, telephones, mobile phones and internet-linked PCs are bundled together to serve nearly all of us. Over the past decade, rapid deregulation and innovation have made the telecommunications industry to deeper association with the society. In many countries around the world, even government monopolies are now privatized and they face a relatively open competition. Strategic thinking and innovative business models are indeed required for better practices.
In this paper, we propose a strategic thinking and comprehensive systems analysis of socially responsible business models in the telecommunications industry. Systems thinking methodology and causal loop diagram are applied to the causal loops analysis of three different business paradigms: (1) the conventional business models, (2) CSR anchored business models, and (3) the socially responsible business models with shared values. The systems thinking modeling can improve our understanding on the features of socially responsible business models in the telecommunications industry and, most importantly, the strategies for business improvements and the challenges to be cautious with future business and market competition.
Keywords:Corporate social responsibility, creating shared value, business model, systems thinking, green economy, telecommunications industry

內容目錄
中文摘要 iii
英文摘要 iv
誌謝辭 vi
內容目錄 vii
表目錄 viii
圖目錄 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 5
第三節 研究流程 5
第二章 文獻探討 7
第一節 企業社會責任 7
第二節 創造共享價值 24
第三節 電信業介紹和發展 30
第四節 系統思考介紹 36
第三章 研究方法 39
第一節 研究設計 39
第二節 建模程序 40
第三節 研究模型架構 43
第四章 實證分析與結果 59
第一節 問卷設計 59
第二節 問卷調查結果與分析 60
第五章 結論與建議 72
第一節 研究結論 72
第二節 後續研究建議 73

一、中文部分

1.論文:
張瑞生(2010),企業實踐社會責任之歷程及模式建構研究—以臺灣電子科技產業為例,國立臺灣師範大學社會教育學系博士論文。
郭美秀(2000),產業推行環境管理系統之績效及其策略分析,國立成功大學資源工程學系碩士論文。
謝惠嬪(2008),中華電信企業公益行為之研究,世新大學公共關係暨廣告學研究所碩士論文。
蔡佳吟(2008),企業社會責任與財務績效關聯性之再檢視–考量市場效率性與投資人預期以科技業為主,國立台北大學合作經濟學系碩士論文。
蕭怡真(2007),企業綠色實務與組織績效之關係研究-以企業社會責任之態度為干擾變項,東吳大學企業管理學系碩士論文。
鄭榮發(2009),房仲業新核心價值-企業社會責任,國立中山大學高階經營碩士班碩士論文。
2.書籍:
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蕭新煌、蔣本基、紀駿傑、朱雲鵬、林俊全(2005),綠色藍圖-邁向台灣的地方永續發展,天下文化出版。
3.期刊:
林公孚(2005),道德倫理與企業社會責任探微,品質月刊,P.24。
胡憲倫,許家偉(2005),台灣企業社會責任現況調查及評等制度之建置,永續產業發展雙月刊,24期,24-31。
胡憲倫,許家偉,林柏維(2009),企業競逐永續浪潮的新趨勢-策略性企業社會責任,永續產業發展雙月刊,44期,6-39。
胡憲倫,許家偉,蒲彥穎(2006)策略的企業社會責任:企業永續發展的新課題,應用倫理研究通訊,40期,37-50。
章嘉玉(2009),企業社會責任與永續發展投資景氣衰退中逆轉勝的可能選擇,永續產業發展雙月刊,44期,26-39。
莫冬立(2007),企業永續報告的製作與管理,證券櫃檯月刊,80期。
陳春山(2009),企業社會責任全球七大趨勢,永續產業發展雙月刊,44期,18。
曠文琪(2008),全球一千一百位CEO如何面對未來,商業周刊 1068期,54-58。
4.雜誌:
遠見雜誌(2005),高希均,鼓吹「企業社會責任」讓台灣企業家驕傲地現身世界舞台,6月號,34-35。
遠見雜誌(2006),遠見大調查,5 月號,216-223。
5.網站資料:
中華系統動力學學會(2009),中華系統動力學學會網站[線上資料],來源:http://www.csds.org.tw/aboutsd
中華電信(2009),中華電信98年CSR報告書[線上資料],來源:http://www.cht.com.tw/CSR/index.php?CatID=1163&year=2009&crid=3
天下雜誌(2011),企業公民網站[線上資料],來源:http://issue.cw.com.tw/issue/2011csr/analysis.jsp
行政院NICI小組(2006),UNS發展趨勢與對策-從e台灣到M台灣到u台灣[線上資料],來源:http://www.tycg.gov.tw/files/035/950901uns.ppt
行政院經濟建設委員會(2010),台灣21世紀議程國家永續發展遠景與策略綱領[線上資料],來源:http://www.cepd.gov.tw/m1.aspx?sNo=0000537
社團法人中華民國企業永續發展協會(BCSD-TAIWAN) [線上資料],來源:http://www.bcsd.org.tw/domain_node/domainnode/23
天下文化(2008),吳錦勳、許耀雲,天下文化專訪-湯馬斯.佛里曼)台灣的下一步不是IT,而在ET [線上資料],來源:http://www.bookzone.com.tw/event/cbp002/page10.asp
施振榮(1996),工商時報報導,懂得分享才能團結,安瑟管理文摘, [線上資料],來源:http://blog.udn.com/arthurnote/5446031
國家通訊傳播委員會(2011),國家通訊傳播委員會網站[線上資料],來源:http://www.ncc.gov.tw/
許家偉(2010),經濟部宣導-企業如何創造CSR價值,財團法人台灣永續能源研究基金會[線上資料 ],來源: http://www.ftis.org.tw/cpe/download/csr/2010_csr_TNU.pdf
資策會(2009),FIND台灣行動數據服務市場新契機[線上資料],來源:http://www.find.org.tw/mit/2009MIT_S/survey2009_1.html
資策會(2011),FIND 2011年第2季我國行動上網觀測[線上資料],來源:http://www.find.org.tw/find/home.aspx?page=many&id=295
經濟部(2005),經濟部寰淨計畫(G計畫),推動綠色供應鏈電子化,創造綠色產業新契機[線上資料],來源:http://www.moea.gov.tw/Mns/populace/news/News.aspx?kind=1&menu_id=40&news_id=7304
經濟部投資業務處 (2011),台灣企業社會責任網站[線上資料],來源: http://csr.moea.gov.tw/main.aspx

二、英文部分
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