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研究生:吳玟萱
研究生(外文):Wu, Wenhsuan
論文名稱:海外投資、文化距離與區位選擇
論文名稱(外文):Foreign Direct Investment,Cultural Distance And Location Choice
指導教授:謝存瑞謝存瑞引用關係
指導教授(外文):Hsieh, Tsunjui
口試委員:林卓民陳俞如
口試委員(外文):Lin, ChominChen, Yuju
口試日期:2012-06-27
學位類別:碩士
校院名稱:靜宜大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:48
中文關鍵詞:海外投資區位選擇文化距離
外文關鍵詞:Foreign Direct InvestmentCultural DistanceLocation Choice
相關次數:
  • 被引用被引用:0
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  • 評分評分:
  • 下載下載:38
  • 收藏至我的研究室書目清單書目收藏:2
在現今科技發達,交通運輸便利,縮短國與國之間的距離,造就了地球村的世界,加上各國經濟貿易逐漸的開放前提下,使得許多企業紛紛轉移至海外投資設廠,透過擴張事業版圖方式,取得重要資源及增進國際間的合作。
企業進行海外投資時,由於各國都有屬於本身的特性文化及條件,企業在面臨投資區位選擇時,如何找出最相符的國家是個重要考量因素。本研究以母國企業為立場,探討在投資區位選擇時的考量因素,分別是以針對該國有先前投資或貿易經驗,而後再該地繼續擴張的可能性為何,文化間的距離對於母國區位選擇的影響,及地理距離是否也是區位選擇時的重要考慮因素之一。
本文採用質性研究,透過深入訪談方式受訪三間中小型公司的高階主管,以透過他們的親身經驗及看法,來加以探討而推論出下列結果,有先前投資經驗,而後在該國繼續投資的可能性為正向關係、文化距離於企業區位選擇並不有顯著的考量因素、企業母國與海外投資國的,地理距離並不有所影響,企業對外投資時的選擇。
With the continuing development of modern technology and con-venient transportations, the distance between countries is shrinking which make the world become a global village. In addition, the economic and trading situation in many countries are getting open, therefore, many enterprises have been relocated or based in different countries in order to expand the business, obtain more resources and promote international business operation.
Different regions in different countries have their own culture background and ways to doing thing. Therefore, it is really important for enterprises on how to choose the right place for their investment and business expansion. This study is to explore some essential factors for overseas investment location. According to the previous investment or trading experience, is it worth to do the further business expansion in some country? Moreover, will the differences of cultures and distances between countries affect enterprises’ thoughts?
My thesis adopts Qualitative Analysis. I interviewed the supervisors of three different small and medium enterprises and asked their personal experiences and opinions about the overseas investment. My brief three conclusions from the interviews are their previous investment experience and knowledge is considered a plus to invest in the same country. A similar culture does not have a significant consideration for enterprises choosing the investing locations. Also, the distance between the parent company and the overseas investing country does not directly affect to the enterprises.
謝誌 Ⅰ
摘要 Ⅱ
Abstract Ⅳ
目錄 Ⅵ
表目錄 Ⅸ
第一章緒論 1
1.1 研究動機與背景 1
1.2 研究目的 3
第二章文獻探討 4
2.1海外投資相關文獻 4
2.1.1海外投資定義 4
2.1.2 企業海外投資動機 5
2.1.3海外投資理論 8
2.2 區位選擇 9
2.2.1 區位選擇因素 11
2.3 國家文化 12
2.3.1 文化定義 12
2.3.2國家文化 13
2.3.3文化構面 13
第三章命題發展 21
3.1 特定國家漸進式投資經驗 21
3.2 文化距離 22
3.3地主國與母國之間的地理距離 24
第四章研究方法 26
4.1 研究方法簡介 26
4.2 質性研究方法 26
4.3深入訪談法 27
4.4 資料收集 30
第五章研究結果 33
5.1命題一 33
5.2命題二 35
5.3命題三 36
第六章研究結論與建議 39
6.1研究限制及建議 40
中文參考文獻 42
英文參考文獻 44
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