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研究生:潘相蓉
研究生(外文):Pan, Siangrong
論文名稱:白手起家創業者創業歷程與生命經驗之反思
論文名稱(外文):The Reflection On The Entrepreneurial Stages And The Dialogue On Self Awareness-In The Viewpoints Of The Initiator Who Started Up Their Business From Scratch
指導教授:岑淑筱岑淑筱引用關係
指導教授(外文):Tsen, Shuhsiao
口試委員:鄭天明吳政和
口試委員(外文):Cheng, TienmingWu, Chengho
口試日期:2012-06-25
學位類別:碩士
校院名稱:靜宜大學
系所名稱:觀光事業學系
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:83
中文關鍵詞:創業歷程敘事研究
外文關鍵詞:entrepreneurship processnarrative research
相關次數:
  • 被引用被引用:3
  • 點閱點閱:538
  • 評分評分:
  • 下載下載:51
  • 收藏至我的研究室書目清單書目收藏:6
創業為促進現代組織、經濟與社會的重要活動。多年來,創業議題已被討論許多,而在管理學亦吸引研究者的關注。
本研究之目的在探討白手起家創業者創業階段與創業過程中所面臨的挑戰與困難,創業者如何發現市場發展趨勢與辨識創業的機會,與創業歷程的回顧與反思,以白手起家創業者,並且持續經營三年以上之創業者為研究對象,經文獻探討與創業者深入訪談後,分別探討創業家創業歷程的四大因素「創業動機」、「創業資源」、「產品選擇」與「產業趨勢」之關的關聯性。創業者的創業故事,透過他們創業的經驗,可從中探討創業者創業的契機與創業者產業相關經驗、知識與技能,並在訪談過程中創業家做此歷程的反思,以供後續研究者與實務應用之參考。
本研究以質性研究,透過深入訪談法以蒐集資訊,從中發掘創業故事與創業決策,深入了解創業者創業問題與相關決策,與創業者如何發展組織藍圖,及網絡關係的建立過程。藉由創業者創業故事,以了解創業者在面臨困難時,如何解決與做決策,而在不同創業歷程中,創業者如何因應產業現況而做組織決策,提升組織業務能力並加強組織競爭力。
Entrepreneurship was the main activity that fostering the prosperity for modern organization, economy and society. For years, the issues of entrepreneurship have been much discussed in business field, and the subject attracts lots of researchers’ attention.
The research aimed to explore the categories of the entrepreneurs who started up their business from scratch, and would illustrate the challenges and difficulties for their entrepreneurial stages, and how those entrepreneurs examine the business trends and organizational opportunities. And to dedicate the entrepreneurial reflection on their business phrase, to find out the entrepreneurial motivation, entrepreneurial resources input, how to design products to fit the industry trends. By interpreting entrepreneurs’ story, we summarized their individual story and key issues for their start up experience, which induced by interviewees and could show their decision preference and influence during their entrepreneurial stages. The motivation of an entrepreneur could offer information on why they started their business and if the career choice related their background, education and work experience. And their leadership style in different business stages.
From their prospects of above mentioned, we could dig the deeper information on interviewees how to make decision, how to pinpoint their critical issues, how to develop their business blueprint, and how establish their social networking. The research adopted the qualitative approach and gathered information by in-depth interview, and demonstrated the story in the viewpoint of entrepreneurial reflection. It would also show their thinking logics on how to solve their difficulties, and to unfold the preference for their making decision and intention for their minded set. The paper would finally address a sound framework on how the entrepreneurs modified their business operation to cope with the competition and to revive the business niches to better business performance.
摘要 I
Abstract II
目錄 III
表目次 IV
圖目次 V
第一章 緒論 1
第一節 創業者的故事 1
第二節 研究背景與動機 8
第三節 研究目的與問題 11
第四節 研究範圍與限制 11
第五節 研究流程 12
第二章 文獻回顧與探討 13
第一節 重要生命經驗﹙Significant Life Experience﹚ 13
第二節 創業動機﹙Entrepreneurial Motivation﹚ 16
第三節 網絡關係﹙Network﹚ 20
第四節 創業機會﹙Entrepreneurial Opportunity﹚ 26
第五節 創業歷程﹙Entrepreneurial Stages﹚ 28
第三章 研究方法與設計 34
第一節 觀念性架構 34
第二節 研究命題 35
第三節 研究範圍與對象 36
第四節 研究方法與工具 37
第五節 資料處理與分析 40
第四章 研究結果與分析 41
第一節 夢想與現實的衝突-創業動機 41
第二節 成功之鑰-資源網絡 48
第三節 夢想實踐-產品選擇 58
第四節 產業趨勢 60
第五節 創業者的反思 62
第伍章 研究建議與結論 65
第一節 研究結論 66
第二節 研究建議 71
第三節 反思 72
參考文獻 74
附錄一 82
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